SUCCESS STORY

Glooko Nutrition Logging Rate Thrives with Nutritionix Nutrition Database

Glooko is a leading global digital health platform that empowers individuals with diabetes to manage their health more effectively. It integrates data from a wide range of health devices, including glucose meters, insulin pumps, continuous glucose monitors (CGMs), fitness trackers, and health apps—providing users with up-to-date information and personalized insights.

Deployed in over 30 countries and 10,000+ clinical locations, Glooko’s goal is to transform diabetes care by connecting people living with diabetes and their healthcare providers— equipping them with timely, actionable information to inform care. This information has the potential to enable improved outcomes, increase access, improve satisfaction, and reduce healthcare costs.

Managing food and nutrition is crucial for people with diabetes, but historically people had to rely on inefficient manual tracking methods that often provided incomplete or inaccurate nutritional information to both patients and healthcare providers. Recognizing these challenges, Glooko developed a tracking feature that combines user-friendly meal logging with reliable nutritional information to empower users to make more informed decisions about their diet and better manage their health condition.

Since using the Nutritionix Nutrition Database, a Syndigo Nutrition & Wellness solution,  Glooko has seen a significant improvement in customer engagement with their logging feature, including:

• Increased food logging frequency
• Expanded global food logging
• Customer praise of food variety
• Increased user engagement time with the app

Overcoming the Complexities of Food Tracking

The company sought to develop a comprehensive solution that would streamline meal tracking while providing reliable nutritional data. With an expanding global presence, Glooko also needed a platform capable of supporting multiple languages and diverse regional food databases to serve its international user base effectively.

When searching for a robust food database, the Nutritionix Nutrition Database stood out as the best fit to ensure we met our objectives when it came to food logging. We needed more than just a robust tool. We required a partner capable of delivering highly accurate, localized nutritional data with multi-language support to meet the diverse needs of our global users. Nutritionix exceeded our expectations, significantly enhancing user engagement and empowering our customers with precise, relevant nutritional insights tailored specifically to their needs. With Nutritionix, we’ve seen significant improvements in food logging frequency, greater international adoption, increased app engagement, and enthusiastic customer feedback about the variety and accuracy of the nutritional information provided.

Cameron Trotter

Director of Product Marketing at Glooko

Modernizing Nutrition Data Tracking

After extensive evaluation, Glooko selected the Nutritionix Nutrition Database based on its distinction as the world’s largest dietitian-verified database. It serves as the nutritional “source of truth” for a vast array of restaurant items and common store-bought foods, ensuring that the data aligns with industry standards. The level of diligence in verifying the accuracy of the database gave them the confidence they needed in a reliable partner.

They were also impressed with Nutritionix’s focus on making food logging simple and intuitive, which was crucial because tracking meals is often one of the biggest hurdles for people with diabetes. Their Natural Language Processing feature allows users to log meals just by speaking into the app. Then the database intelligently parses the input and provides a detailed, itemized breakdown of the meal. Additionally, the barcode scanning feature enables users to instantly access nutritional information simply by scanning a product’s barcode, making the logging process quick and effortless.

Positive Consumer Engagement Impact

The successful integration with the Nutritionix Nutrition Database has transformed how users interact with their food logging capabilities. This strategic partnership has enhanced Glooko’s ability to provide comprehensive nutritional tracking while simplifying the user experience for diabetes management worldwide. They have seen significant improvements in two key areas:

1. Increased food logging frequency: One of their main goals was to encourage users to log their meals more consistently, and thanks to the ease of adding foods and the comprehensive nature of the database they’ve seen a noticeable increase in the number of food items logged per user. The seamless meal entry process, combined with the accuracy of the nutritional information provided, has made it much easier for users to engage with the platform regularly.

2. Expanded global food logging: With Nutritionix’s ability to support multiple languages and provide localized food options, they’ve also observed a rise in the number of users logging foods in regions where Glooko has recently expanded. This has allowed them to better serve their global user base by offering nutritional insights tailored to customers’ local cuisine and language, driving higher engagement and satisfaction in new markets.

Praise from Customers and Health Providers

One of the biggest drivers of positive app store reviews has been users praising their robust food database since using the Nutritionix Nutrition Database.

While food logging is just one of many features Glooko offers, it stands out as the one that both patients and providers frequently highlight for its ease of use and accuracy. The quality of their food logging experience plays a key role in not only retaining existing users but also attracting new ones, as it provides a tangible value that sets them apart from other platforms.

Nutritionix and Health Management Advantages

Glooko’s primary goal is to provide users with a reliable, high-quality food database that empowers them to make informed decisions about their nutrition and, ultimately, their treatment.  By offering accurate nutritional information, users can better understand how their food choices impact their condition, allowing them to manage their health more effectively. Nutritionix plays a crucial role in helping them achieve this by offering a comprehensive, dietitian-verified database that users can trust. Its ease of use and robust data ensure that users have access to the right information at the right time to support their health decisions.

Moving Forward: Food Analytics Innovation

Glooko plans to expand beyond basic nutrition tracking with advanced food analysis tools and personalized nutrition insights to provide real-time feedback on how specific food choices impact personal health, especially with diabetes management. With the Nutritionix database as its foundation, they want to further personalize nutrition insights, enabling users to understand the direct effects of their food choices on their condition. This data-driven approach will empower patients to make timely, smarter, and more informed decisions about their health.

The post Glooko Nutrition Logging Rate Thrives with Nutritionix Nutrition Database appeared first on Syndigo.

AI is transforming e-commerce at every stage of the customer journey, from research to purchase. During the holiday Black Friday/Cyber Monday shopping event, one of our clients saw 60% of their webshop traffic coming from bots, with ChatGPT leading the way. This is partially due to retailers that have begun to integrate AI directly into their webshops, with AI agents like Amazon Rufus, which function as personal shoppers within the retailer’s ecosystem.

In the long run, AI will shift further into the hands of consumers, evolving from retailer-controlled assistants to highly personalized “butlers.” These AI-driven assistants will understand a user’s full context—wardrobe, interior design preferences, dietary habits, and more—allowing them to offer more informed and relevant recommendations than any personal shopper ever could.

This shift means the power of product presentation will move away from retailers, bypassing traditional webshops. Instead, product discovery and recommendations will be dynamically generated in the consumer’s personal context by their AI “butler.” The rise of agentic browsers marks the beginning of this transition. As a result, the art of influencing customers will no longer rely on compelling website design but on precise, structured data. For retailers, this signals a shift in investment priorities—from web development to advanced data management solutions.

Today, more than half of shoppers abandon a purchase when they can’t find sufficient information about it online. With agentic browsers, this number could essentially reach 100%. The risk of poor or incomplete e-commerce data is incredibly high.

Here’s an example of how transactions may transpire in the not-too-distant future:

You’re redecorating your living room. Your AI butler already has a sense of your space—its layout and color scheme—based on your photos. It can know your room dimensions and placement of furniture from data it gathered from your automated floor sweeper. Next, you show the butler some inspiration—perhaps from influencers, social media, or even ask it to generate suggestions based on your personal taste. You set your budget and specify that you want everything completed by late March.

The butler then curates a selection of potential redesigns, complete with product recommendations that align with your vision. These suggestions are presented through text, images, and even videos. As you review and provide feedback, the AI refines its recommendations, adjusting for budget constraints and estimated delivery times—all while staying within the parameters you set.

Once you finalize your choices, the butler seamlessly handles the purchasing process, ensuring that deliveries arrive at optimal times to minimize storage needs. It can even coordinate the resale of any furniture or decor you no longer need, making the transition as smooth as possible.

For retailers, this shift means that success no longer depends on how products are presented on their own platforms. The recommendations are made without a human shopper ever visiting. The only interaction on the website might be the transaction at the cart.

So in addition to maintain their online content for those browsing, they also must focus on complete, accurate, high-quality product information at the core—detailed images, 3D models, textures, dimensions, weights, pricing, discounts, and logistics details. As shoppers consolidate and focus their buying around AI-enhanced agents, retailers also must ensure their information is accessible to these agents.

While the shopper may remain in control of how they search for and buy items, those businesses that can make their data easily accessible and AI-friendly will have a competitive edge. In this new landscape, data quality will be the key to remaining relevant.

The post Retail in the AI Era: If Your Data Isn’t Great, You Won’t Sell appeared first on Syndigo.

The complexity of commerce in marketplaces grows with every passing day. Data sources expand in number and diversity, as do the points of sale. Consumers continue to demand a more personalized shopping experience while a surging demand for sustainability has made sellers look for better tools to communicate their values. 

Product Experience Management (PXM) is a comprehensive approach to these developing priorities. It focuses on creating and delivering a seamless, engaging, and consistent product experience for retailers and brands across all customer touchpoints. Unlike traditional Product Information Management (PIM) systems, which primarily handle the collection and management of product data, PXM goes a step further by integrating advanced content creation, personalization, and analytics capabilities.  

By leveraging PXM, businesses can ensure that their product information is not only accurate and consistent but is also tailored to meet the specific needs and preferences of their customers. This results in higher customer satisfaction, increased conversion rates, and a stronger brand presence. In today’s competitive market, where customer expectations are higher than ever, businesses that adopt PXM can gain a significant edge by delivering a superior product experience that drives loyalty and growth. 

The product information journey and how value gets added at every stage 

Product information is critical for the success of any business that deals with a portfolio of products. While every company manages their product information in its own unique way, the journey broadly follows a similar path. This journey encompasses several key stages, each with its own set of challenges and opportunities. Here’s a look at the stages and a description of how PXM contributes to a seamless and effective product experience at each stage. 

1. Ingestion and Creation 

Master Data Management (MDM) is the practice of creating a single, consistent, and trusted source of key business data across an organization. In this stage, MDM is a critical component of PXM as it ensures that critical data—such as product information, customer records, supplier details, and location data—is accurate, standardized, and up-to-date across different systems and business processes. 

Value Add: 

• With the help of automation and workflow rules, PXM reduces operational inefficiencies and data inconsistencies and sets a strong foundation for the entire lifecycle. 

• The reduction in errors here has a positive downstream impact as it leads to fewer product returns. Compliance issues are minimized as well leading to fewer costs from penalties or fines. 

• Ultimately, PXM ensures that the product information in the system is reliable thereby building customer trust. 

2. Content Enhancement 

Enhanced Content (EC) (also known as Rich Media Content or A+ Content) refers to visually engaging, interactive, and informative product content that goes beyond basic text descriptions. This component of PXM includes elements like high-quality images, videos, 360° views, comparison charts, augmented reality (AR), and brand storytelling to improve customer engagement and conversion rates. 

Value Add: 

• Higher customer engagement and brand differentiation are achieved through the use of rich, interactive content, which sets the brand apart and makes the product more compelling to potential customers. 

• The inclusion of rich media such as videos, 3D models, and augmented reality (AR) experiences significantly increases the likelihood of purchase, driving higher revenue and sales. 

• Enhanced product detail pages (PDPs) with rich media and detailed content reduce abandonment rates and enhance customer confidence, resulting in an average 39% increase in add-to-cart rates. 

3. Storage and Management 

PIM is a centralized system designed to collect, manage, enrich, and distribute product data across multiple sales and marketing channels. As a part of PXM, PIM ensures that product information is accurate, complete, and up to date, making it easier for businesses to sell across e-commerce, marketplaces, retail, and digital platforms. 

Value Add: 

• Faster product launches and reduced manual work are achieved through automated content distribution and management processes, streamlining the entire product information lifecycle. 

• Detailed product attributes and rich content support upselling and cross-selling opportunities, enhancing the customer experience and driving higher sales. 

• Well-structured and organized content improves product findability and engagement, making it easier for customers to discover and interact with products, ultimately leading to higher conversion rates. 

4. Syndication 

Syndication is the process of automatically distributing enriched product data from a centralized system to multiple sales channels, marketplaces, retailers, and digital platforms. Syndication in PXM ensures that product information is accurate, optimized, and tailored to meet the specific requirements of each channel. 

Value Add: 

• Automated content distribution expands market reach by efficiently delivering product information to multiple channels, ensuring broader visibility and accessibility. 

• Faster time-to-market, facilitated by streamlined and automated processes, leads to quicker revenue realization by reducing the time it takes to get products in front of customers. 

• Consistent and channel-optimized content improves conversions by ensuring that product information is tailored to each platform, enhancing the customer experience and driving higher engagement and sales. 

5. Analysis 

Digital Shelf Analytics (DSA) is the process of monitoring, analyzing, and optimizing how products appear and perform across e-commerce platforms, online retailers, and marketplaces. It provides insights into product visibility, availability, pricing, customer engagement, and competitive positioning to help brands improve sales and conversions. 

Value Add: 

• Identifying gaps and opportunities for pricing, availability, and search rank helps businesses optimize their product offerings, ensuring they are competitive and easily discoverable by potential customers. 

• Optimized product listings, with detailed and accurate information, drive higher traffic and sales by improving visibility and appeal to customers across various channels. 

• Data-driven decisions, based on analytics and insights, improve product discoverability and positioning by ensuring that products are effectively marketed and easily found by the target audience. 

6. Feedback and Optimization 

A Feedback Loop & Optimization process in managing product information is built on analyzing the performance of the product information in the market. Using that to improve the content and positioning makes for easier A/B testing.  

Value Add: 

• AI-driven enhancements continuously refine content and strategy by analyzing data and providing insights that improve the quality and effectiveness of product information. 

• Adaptive optimization boosts sales by leveraging insights to make data-driven improvements, ensuring that product listings are optimized for maximum performance and customer engagement. 

• Real-time feedback helps refine content to better align with buyer behavior, ensuring that product information is relevant and resonates with the target audience, leading to higher conversion rates. 

PXM adds significant value at various stages of the product information lifecycle by leveraging advanced technologies and data-driven insights. From expanding market reach through automated content distribution to optimizing product listings for higher traffic and sales, PXM ensures that businesses can quickly and effectively respond to market demands. By streamlining processes, accelerating time-to-market, and boosting revenue realization, PXM is an indispensable tool for modern businesses seeking to thrive in a competitive landscape. 

Syndigo PXM is your trusted partner in achieving commercial success 

Syndigo is the only complete and composable PXM solution in the market today with a proven history of delivering real business impact across all our customers. With a suite of solutions designed with the explicit purpose of helping our customers sell more and sell faster, our solutions have been recognized by consumers and analysts alike as the best in the market at doing what we do. Contact us to learn more about how quickly we can enhance your commercial performance and help you beat your competition.  

The post How PXM Elevates Every Stage of the Product Information Lifecycle  appeared first on Syndigo.

Retail analytics has become a key tool behind smarter strategies, helping businesses stay ahead of changing consumer behavior. 

Let’s break down why Analytics is more than an add-on– it’s a must-have for modern retailers. 

Keeping Up with Retail 

Retail is evolving at breakneck speed. Global e-commerce sales are projected to hit $8.3 trillion in 2025, representing a 55.3% growth since 2021. It’s confirmation that consumers are moving across channels, and expect seamless experiences, personalized recommendations, and real-time product availability–online or in-store. 

There are many stories of once-strong retailers that struggled to adapt to new consumer shopping habits and economic realities. One lesson? Retailers who don’t embrace data-driven decision-making risk falling behind. 

So, what’s holding retailers back from optimizing their strategies? 

The Retail Challenges 

Even the most successful retailers can struggle with: 

• Unpredictable Consumer Behavior – What worked last year might not work today. Without insights, retailers are reacting instead of anticipating. 
• Inventory Issues – Too much stock? You’re losing money. Too little? You’re missing sales. Finding the balance is tough without real data. 
• Pricing Wars – Competing for price is a constant battle, and without Analytics, it’s easy to lose margins or scare off customers. 
• Marketing Misses – Retailers spend billions on marketing, but without data, they’re shooting in the dark—wasting budget on campaigns that don’t convert. 

Without clear visibility into performance, pricing, inventory, and customer behavior, these businesses are operating on guesswork—and that’s a dangerous game in today’s retail landscape. 

Retail Analytics: The Game-Changer 

Retail analytics isn’t just about collecting data. By analyzing sales trends, customer behavior, pricing, and product performance, retailers can turn that data into action to make smarter, faster, and more profitable decisions. 

Here are five examples of how Retail Analytics can drive action in an organization: 

1. Enhancing Content Quality and Engagement 

High-quality product content is essential for converting shoppers. And retailers need to monitor brand content against their retailer requirements. Syndigo’s Vendor Scorecard provides retailers with comprehensive content health scores, identifying areas for improvement and offering actionable recommendations. This ensures that product information is accurate, engaging, and optimized for better customer experiences and increased sales. 

2. Optimizing Product Detail Pages (PDPs) 

Understanding how customers interact with product pages is crucial for conversion optimization. Syndigo’s Content Engagement Report offers insights into shopper engagement metrics, including time spent on page and interaction rates. These insights allow retailers to refine PDPs, enhancing the shopping experience and boosting conversion rates. 

3. Streamlining Vendor Collaboration 

Effective collaboration with vendors ensures that product content meets retailer standards and resonates with customers. With Syndigo’s VendorSCOR report, brands can see their compliance, with clear guidance on content requirements and performance metrics, to enable a collaborative environment focused on continuous improvement. 

4. Personalizing Shopper Experiences 

Personalization is key to meeting modern consumer expectations. Analytics enables retailers to tailor product recommendations and marketing messages based on individual shopper behavior, leading to increased engagement and loyalty. 

5. Informing Strategic Decision-Making 

Comprehensive analytics provide retailers with the insights needed to make strategic decisions regarding product assortments, pricing strategies, and marketing campaigns. This data-driven approach minimizes risks and maximizes opportunities for growth. 

A Key Piece of Product Experience Management (PXM) 

Analytics is a critical element of a comprehensive PXM approach.  PXM focuses on delivering consistent and compelling product content across channels, and without analytics, there is no feedback loop to offer insights into how that content performs. With real-time analytics, retailers and their brand partners can optimize the product experience. This integration enables retailers to continuously refine their content strategies, ensuring they meet customer expectations and drive conversions. 

Final Thoughts: The Time to Act Is Now 

The question isn’t whether retailers need Analytics—rather, the question is, how much are retailers missing without it? With increased competition, data-driven strategies will enable retailers to make the informed decisions needed to enhance content quality, optimize product pages, foster effective vendor collaborations, and better personalize shopper experiences. Integrated analytics capabilities are a key part to robust PXM solutions for retailers, enabling them to achieve sustained growth. 

Learn more about how Analytics is a core component of Syndigo’s PXM solution for retailers. 

The post 5 Reasons Analytics Is Crucial for Modern Retailers  appeared first on Syndigo.

Like the trusted sheriff keeping the town in order, PIM is a familiar term on everyone’s lips. But now, PXM (Product Experience Management) is the new kid on the block, riding into town with a fresh approach to elevate product experiences and make your customer journeys as personal and engaging as a tailor-made cowboy hat.  While global brands like Unilever and L’Occitane have long relied on PIM to streamline their product management, businesses are now exploring PXM to get an edge in their commercial operations and add that extra spark to the shopping experience. We’re here to help you decide which cowboy you want in your posse. 

Understanding PIM: The driver of product information 

A strong PIM is the key to success for any of your products. PIM systems help companies manage product information across their organization and across multiple channels. In today’s digital world, products are sold across many different channels, from online marketplaces to physical stores. It’s important to have accurate and consistent product information across all of these channels. PIM systems help companies manage all of their product data, from descriptions and images to pricing and inventory levels. 

Brands have leveraged PIM to manage global product launches with unprecedented efficiency. By centralizing their product data, they can ensure that all relevant information is consistent across different regions and languages. This not only enhances the customer experience but also streamlines the entire launch process, reducing the risk of errors and delays. The ability to manage such complex operations with ease underscores the critical role that PIM plays in modern business strategies. 

Furthermore, PIM seamlessly integrates with e-commerce platforms, facilitating the swift update of product information and real-time inventory management. With PIM, businesses can promptly adapt to market shifts, ensuring their online stores remain current and competitive. PIM also bolsters multilingual and multicurrency functionalities, crucial for international market expansion. By delivering precise and localized product information, businesses can elevate their global sales and cultivate robust customer relationships worldwide. 

The scalability of PIM systems is another significant advantage. As businesses grow, the volume of product data and the number of sales channels can increase exponentially. PIM’s scalable architecture ensures that businesses can manage this growth without the need for a complete overhaul of their systems. This flexibility allows companies to adapt to new market opportunities and customer demands, all while maintaining the integrity and consistency of their product experiences. Whether a business is just starting out or is already a market leader, a well-implemented PIM system can provide the foundation needed to thrive in a competitive landscape. 

Exploring PXM: Enhancing customer experiences 

While PIM is focused on the backend, PXM is all about creating a seamless, engaging experience for the customer. PXM works to create a personalized customer journey, ensuring that every interaction is both informative and tailored to the user’s preferences. For example, think about an online shoe store. By leveraging PXM, the store can recommend shoe sizes based on a customer’s purchase history, which can reduce the likelihood of returns and increase customer satisfaction.  

Two significant components in the success of a PXM are syndication tools and digital shelf analytics (DSA). Syndication is key to maintaining consistent product information across multiple platforms. Whether a product is featured on a company’s website, a third-party marketplace, or a social media platform, Syndication ensures that the details are accurate and up to date. This is especially important in today’s multichannel retail environment, where customers expect the same level of quality and information regardless of where they engage with a brand. 

Feedback loops through DSA are another critical component of PXM. They help businesses capture customer insights and apply them to optimize product listings and, ultimately, customer satisfaction. For example, if a particular product’s sizing or features are frequently the subject of customer feedback, PXM can help incorporate these insights into the product description and recommendations. This not only enhances the product experience but also strengthens customer trust and loyalty. By continuously refining product experiences, businesses can outpace the competition and meet the ever-changing needs of their customers. 

PIM vs PXM: What are the differences? 

Understanding the differences between PIM and PXM can unlock the true potential of your product strategy, transforming how you connect with your audience. While both systems are critical for managing and presenting product information, they each serve different purposes and address different business needs. 

Product Information Management (PIM) is the process of managing and centralizing all product data, ensuring that all product information is accurate, consistent, and up-to-date across all channels. By consolidating data from multiple sources, PIM systems help streamline processes and improve data quality and operational efficiency. PIM systems are the backbone of product data management, ensuring that the information is reliable and accessible to all stakeholders. The conversations around PIM typically revolve around bottom-line improvements, such as increasing efficiency, reducing errors, and speeding up time-to-market. 

In contrast, Product Experience Management (PXM) takes the conversation to the next level, honing in on how products are presented and experienced by the customer. PXM is the optimization of the entire customer journey, from the first touchpoint to the final purchase, by improving the way products are curated and interacted with. This includes the creation of compelling product narratives, the integration of multimedia, and the personalization of the shopping experience. The end goal? Driving top-line growth by boosting sales and elevating customer satisfaction. Through syndication, PXM ensures a seamless distribution of product experiences across various platforms, maintaining a cohesive and captivating presence for the customer. 

Choosing the right solution for your business needs 

The choice between PIM and PXM is contingent on the specific needs and objectives of your business. If data accuracy and operational efficiency are paramount, a PIM system may be the optimal selection. However, for those seeking to elevate customer interactions and bolster sales, PXM could be the more fitting solution. Many enterprises discover that a fusion of both systems delivers the best of both worlds, ensuring that product data is effectively managed while also delivering exceptional product experiences. 

To maximize the value of your chosen solution, it is critical to ensure that it integrates seamlessly with your existing technology stack. This integration can significantly enhance the efficiency and effectiveness of your operations and help you to realize the full potential of your data and technology investments. Consulting with experts can provide valuable guidance in aligning the chosen solution with your specific business objectives. They can help you assess your current needs, identify potential gaps, and recommend the best course of action to achieve your goals. 

Ultimately, the right solution for your business is one that not only meets your current needs but also supports your long-term vision. The experts at Syndigo can help you understand your requirements, understand your current capabilities, and help you choose between a PIM and a PXM. By carefully evaluating your requirements, considering the importance of syndication and feedback, and ensuring seamless integration with your tech stack, you can make an informed decision that drives growth and enhances customer satisfaction. Contact us to learn more about how you can best equip yourself for a successful commercial future. 

The post Key Differences between PIM and PXM and why they’re important  appeared first on Syndigo.

Accelerate Retail
Commerce

Deliver exceptional consumer experiences with the first AI-native PXM solution designed for retailers.

The only complete and composable PXM solution purpose-built for retailers.

Optimize your entire product experience, from vendors to the shelf. Syndigo Product Experience Cloud for Retail works behind every product to ensure it reaches its full potential – from creation to checkout.

A single source of truth for your volumes of data.

Collaboration across an expanding number of vendors and partners. ​

Actionable analytics to support online and in-store experiences.

Access to the industry’s largest network of suppliers to drive commerce growth.

Syndigo Product Experience Cloud for Retail​

Vendor Central

• Vendor management & onboarding
• Product enrichment & optimization
• Content performance insights
• Core content & rich media ingestion

Product Information Management

• Buyer & merchandising workflows
• DAM & catalog management
• Data quality, standards, and validations
• Data modeling
• Integration with multiple enterprise systems

Analytics

• Sales dashboard
• Operational analytics​
• Digital shelf analytics​
• Performance & compliance tracking

• Professional Services

• Data Governance

• AI Gopilots

• Automation

Vendor Central

Streamline product onboarding in Vendor Central, ensuring core and enhanced content are delivered accurately. Access item setup templates, retailer requirements, and a marketplace of 1.5M+ verified products. Need to expedite setup? Syndigo offers data capture and verification services.

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Product Information Management (PIM)

Simplify product management, boost efficiency, and speed up time to market. Seamlessly connect data sources, enhance data quality, and enforce automated governance for better data protection.

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Vendor Data Management

Unify fragmented data across departments and suppliers, gaining full visibility and control. Establish a single source of truth and manage vendor relationships.

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Vendor Scorecarding

Audit supplier content with custom reports and automated grading. Provide prescriptive feedback to improve compliance and content quality with Syndigo’s Vendor Scorecards.

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Digital Shelf Analytics

Optimize product pages with actionable insights and performance tracking. Leverage built-in reports to refine content and boost conversions.

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Superior Content Syndication

Access the industry’s largest network of brands. Ensure your data meets the highest quality standards with built-in data quality checks at every step. Syndigo is the only solution that delivers core content, GDSN data, and rich media all in one place—streamlining syndication for you and your partners.

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Assortment Management

Optimize shelf and store layouts with precise space management data and images. Power your planograms and help shoppers find products that match their needs.

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Nutrition & Wellness

Empower consumers with dietitian-verified nutrition data and wellness claims. Meet FDA compliance, track consumer demand, and leverage curated insights to enhance transparency, trust, and engagement across global markets.

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Our Approach

Feeds in important data and standards

• 
  GDSN standards​
• 
  Distributor/wholesale data​
• 
  Vendor product data​
• 
  Vendor, customer, and location data​
• 
  Inventory data​
• 
  Private label data

Syndigo Product Experience Cloud
for Retail

Connects to your commerce systems​

• Product detail web pages​
• eCommerce platform​
• Point of Sale system​
• Digital Asset Management

Connects to your backend systems​

• Enterprise Resource Planning ​
• Warehouse Management System​
• Inventory Management System​
• Configure Price Quote

CASE STUDIES

Hear from our customers

Reid Garrett

Vice President of Merchandising

TruckPro

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“Syndigo’s commitment to customer success gave us confidence that we would be supported not just during implementation but also continually to optimize and enhance our PIM investment in the future.”

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Chad Bersie

Director of eCommerce

Cub Foods

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“We wanted to control the Cub branded experience online, but didn’t have the resources to do it ourselves. Syndigo helped us quickly gather the content we needed to launch our site and deliver the best experience to our customers.”

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Anne-Laure Portrait

Referential Manager

Biocoop

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“Syndigo is a tool that enables us to optimize data recording and control. The quality of product data and supplier data is essential to our good operation. It also makes it possible to provide the documents or images required for everyone’s work without burdening our information systems architecture.”

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The post Product Experience Cloud for Retail appeared first on Syndigo.

Boost Sales on
Every Shelf

Deliver perfect product content everywhere you sell.

The only complete and composable PXM solution purpose-built for brands.

Address the hidden inefficiencies that derail products before they reach the shelves. The Product Experience Cloud for Brands works behind every product to ensure it reaches its full potential everywhere it is sold.

Seamlessly organize product data to meet your needs and retailer requirements.

Drive collaboration across an expanding number of channels and retailers.

Unlock actionable analytics to support online and in-store experiences.

Connect to the largest retail network to expand product reach and drive growth.

Syndigo Product Experience Cloud for Brands

Syndication

• Efficient data management for Core, GDSN, and Rich Media
• Largest two-sided global network
• Data Quality Scoring & Feedback
• Content Creation & Verification
• eCatalog & Marketplace

Product Information Management

• Product Catalog Management
• Digital Asset Management (DAM)
• Product creative workflows & data modeling
• Data quality, standards, and validations
• Integration with multiple enterprise systems

Analytics

• Digital shelf analytics
• Content optimization insights
• Syndication content reporting
• Content performance & compliance tracking

• Professional Services

• Data Governance

• AI Gopilots

• Automation

Product Information Management (PIM)

Streamline product management with seamless data connections, automated governance, and improved data quality. Enhance efficiency and accelerate time to market while ensuring accuracy and consistency.

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Syndication

Access the largest network of retailers and distributors with built-in data quality checks at every step. Syndigo is the only solution that delivers core content, GDSN data, and rich media in one place—ensuring seamless syndication for you and your partners.

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Rich Media

Turn static product pages into engaging experiences with videos, 360-degree images, and comparison charts. Strengthen consumer confidence and drive conversions with optimized, interactive content syndicated across all retail channels.

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GDSN

Publish, manage, and synchronize global product data with real-time updates and automated validation. Ensure compliance, reduce errors, and accelerate speed to market with accurate, standardized product information for all trading partners.

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Analytics

Gain real-time visibility into product performance across retailer websites. Track competitor pricing, stock availability, and customer ratings while leveraging automated insights on sales trends and buyer behavior to refine your strategy and boost sales.

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Nutrition & Wellness

Empower consumers with dietitian-verified nutrition data and wellness claims. Meet FDA compliance, track consumer demand, and leverage curated insights to enhance transparency, trust, and engagement across global markets.

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In-Store Solutions

Improve stocking, merchandising, and sales with GS1-compliant product data. Reduce stockouts, streamline ordering, and create a better shopping experience with clear, accurate product information that drives in-store efficiency and sales per square foot.

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Our Approach

Feeds in important ​ data and standards​

• 
  ERP​
• 
  Master Data Management​
• 
  Product Lifecycle Management​
• 
  CRM
• 
  Industry standards​
• 
  Digital assets

Syndigo Product Experience Cloud
for Brands

Connects to your commerce systems & partners

• Retail partners​
• Distributors​
• Product detail web pages​
• eCommerce platforms​
• Partner ecosystem​
• Data pools​
• Channel partners

Connects to your backend systems​

• Warehouse Management System
• Inventory Management System
• And more …​

CASE STUDIES

Hear from our customers

Jade Simmons

Vice President of Marketing

Peach & Lily

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“Syndigo has been instrumental in elevating our brand by blending consumer-centric principles with ongoing education and innovation. The intuitive platform allows us to integrate engaging content, keeping consumers informed and curious.”

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Patrick Larson

Digital Retail Marketing Content Specialist

NOW Foods

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“We’re now in a much better position to be connected with retailers than we were before. It allows us to ensure that the content we’re sending out is reaching those retailers and it’s in the exact form that they want — saving us not just 5 or 10 hours, but hundreds over the course of a year.”

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Wild Planet Foods

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“Using Syndigo as a partner was one of the best decisions we made. Their platform allowed us to update all our content efficiently. We could ensure that our product imagery and information were consistent and up to date across all retail sites. This was crucial not only for brand recognition but also for maintaining customer loyalty.”

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The post Product Experience Cloud for Brands appeared first on Syndigo.

Make every product shine from creation to checkout

Syndigo unlocks your data, powering exceptional product experiences and driving growth

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What We Do

Syndigo works behind every product

More products, data, and complexity make it increasingly hard for brands and retailers to deliver winning consumer experiences. Syndigo works behind every product to deliver consistent content and digital shelf performance, efficient product syndication and vendor-retailer collaboration, and accurate data and insights – all in one composable platform, on the largest commerce network.

Accelerate time to market and drive growth

Capture every consumer moment, wherever it is

Build customer trust and brand loyalty

Our Solution

Syndigo Product Experience Cloud

The only complete and composable product experience management solution purpose-built for retailers and brands. 

Centralize your data

Keep all product and vendor information—from descriptions and images to specs and pricing—in one place and stay in compliance with the latest product standards.

Move at optimal speed

Launch or update products quickly, across any channel, with confidence. Streamline retailer-vendor collaboration to move at the speed of business.

Gain deeper insights

Track performance and understand what’s working with real-time analytics, so you can make better decisions, faster.

Work with unmatched scale

Access the industry’s largest e-commerce recipient network, trusted by more than 12,000+ global enterprises, and tap into proven expertise to accelerate growth.

For Brands

Optimize syndication, collaborate seamlessly with channel partners, expand easily to more points of sale, and measure performance in real time.

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For Retailers

Centralize vendor and product data, ensure accuracy and standards, and optimize performance for all your products in one place.

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Trusted by 12,000+ leading enterprises worldwide

Why Syndigo

Flexible and proven commerce data platform, backed by the best teams

• 

  Start with the solution that meets today’s needs and grow with Syndigo

• 

  Integrate seamlessly with your tech stack. Feed in important data and standards, publish out to all your eCommerce and backend systems

• 

  Benefit from robust scale on a platform that supports some of the largest global companies

• 

  Expand your team with our expert services and partner teams

12k+

Enterprises

2k+

Recipient Connections

1M

Data Quality Checks Daily

330M+

Assets Published

Our customers deliver real business impact

Cost Savings

$100M financial impact from efficient warehouse management

Fortune 500 Technology Leader

Work Efficiency

Rapid data enrichment processing speeds went from one day to 2-3 hours

Freedom Furniture

Customer Experience

Delivered an exceptional online customer experience with accurate and complete product information

Wegmans

Jennifer Rector

Digital Content Assets Manager

Colgate Palmolive

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“Syndigo helps us serve content to the retailers where our oral and personal care items are sold most in an efficient manner. Without the Syndigo platform, we would be scrambling to try to work with each retailer and their back-end systems individually.”

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Chris Teer

Director of eCommerce & Marketing Technologies

Stanley Black & Decker, Inc.

“Syndigo is more than a platform—it’s a competitive advantage for our business. Since adopting Syndigo, we’ve increased data quality by 60%, improved operational efficiency, reduced product information retrieval from days to minutes, and established a single source of truth.”

CIO

BAMA

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“Since implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence. In addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before.”

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See All Customer Stories

Our Partner Ecosystem

Work with the best partners in the industry

Services Partners

Implement your Syndigo solutions and get the most out of your investment by working with leading agencies and systems integrators

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Technology Partners

Integrate with your current tech stack and expand your commerce ecosystem through our technology partners

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Analyst Report

Gartner® Market Guide for Product Information Management Solutions

Syndigo was named a 2025 Representative Vendor in the January Gartner® Market Guide for Product Information Management Solutions. 

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Blog

Is it Time to Switch to a PXM Solution?

Product Experience Management (PXM) is generating significant buzz across brands and retailers in the eCommerce world —and for good reason.

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Blog

How to Transform Product Data into Winning E-commerce Experiences

With shifting consumer behaviors, technological advancements, and market challenges, 2025 is going to be another rapidly evolving year for retail.

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See All Resources

The post Syndigo Product Experience Cloud appeared first on Syndigo.

Powerful Product Management for Seamless Commerce

Product Information Management (PIM)

Syndigo PIM is an integrated solution that streamlines data management. Accurate, syndication-ready content accelerates time to market, optimizing performance across all channels.

Take a Product Tour

Product Information Management (PIM)

Govern & Validate

Ensure vendor compliance, eliminate errors, and maintain data integrity with automated validation and AI-powered checks.

• AI-Driven Data Validation

  Automatically detect errors in product data before syndication.

• Customizable Compliance Rules

  Adapt validation checks to meet specific retailer, industry, and regulatory requirements.

• Automated Duplicate Resolution

  Identify and merge duplicate product records to maintain a single source of truth.

• Pre-Syndication Quality Checks

  Ensure data accuracy with pre-built, retailer-specific quality standards before distribution.

• Audit & History Tracking

  Track all content changes, approvals, and updates with a transparent audit trail.

Enrich & Optimize

Leverage AI-enhanced data optimization to create market-ready product content that meets all channel requirements.

• AI-Powered Content Enrichment

  Enhance titles, descriptions, and attributes to improve discoverability and compliance.

• Automated Attribute Mapping

  Ensure product attributes align with industry standards and retailer specifications.

• Intelligent Taxonomy Management

  Categorize and structure product data dynamically for better search and navigation.

• SEO & Consumer-Friendly Enhancements

  Optimize product descriptions with rich content formatting and keyword enhancements.

• Bulk Editing & Mass Updates

  Make large-scale content updates efficiently, ensuring data consistency across all SKUs.

Distribute & Deliver

Enable seamless, real-time syndication of validated content to all commerce platforms with integrated connectivity.

• Retailer & Marketplace Integration

  Distribute content to thousands of global retailers, marketplaces, and distribution partners.

• Real-Time Content Updates

  Ensure instant synchronization for product information, imagery, or inventory change.

• Automated Content Mapping

  Match product data formats to meet the unique requirements of each recipient.

• API & EDI Connectivity

  Support multiple data transmission formats for seamless interoperability.

• Multi-Channel Syndication

  Deliver optimized, consistent content across e-commerce, mobile, social, and in-store channels.

Analyze & Improve

Gain deep insights from Intelligence Hub to refine content strategies, improve speed to market, and maximize product performance.

• SLA Tracking

  Monitor product data workflows to ensure trading partner compliance with service level agreements with actionable guidance.

• Data Quality Improvements

  Monitor current data quality of your catalog and quality trends to improve future workflows and governance with actionable guidance.

• Data Reporting

  Create your own data, data quality and governance reports for self-serve operational analytics.

CASE STUDIES

Hear from our customers

Reid Garrett

Vice President of Merchandising and Product Management

TruckPro

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“Syndigo’s commitment to customer success gave us confidence that we would be supported not just during implementation but also continually to optimize and enhance our PIM investment in the future.”

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CIO

Bama

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“Since implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence. In addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before.”

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Nadege Bochereau

PIM Program Manager (IT)

L’Occitane

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“With Syndigo PIM, we have seen significant improvement in our global data quality compared to past solutions. It’s more user-friendly and efficiently helps us manage data, with over 300 new SKUs to enrich per year.”

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Pinny Frieder

Culinary Depot

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“When looking into software options, we were impressed with Syndigo’s many capabilities and their professional and helpful staff. We were also confident that Syndigo would be able to help us scale as we continue to grow.”

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FAQs

What makes Syndigo different from traditional PIM solutions?

Syndigo goes beyond PIM – it’s designed as part of our fully integrated solution that manages product data, provides a 360-view powered by MDM of products being sourced from suppliers, sold to different customers and at different locations while also enabling seamless syndication and real-time analytics all as a cloud-native SaaS solution.

Can Syndigo PIM support multiple languages and regional compliance?

Yes! Our platform allows brands to deliver localized, compliant product content across global markets.

How fast can we implement Syndigo PIM?

Implementation depends on business complexity, but brands typically see results within weeks, not months. Syndigo PIM has extreme configurability powered by low-code/no-code UX and industry & use case-specific accelerator models to enable fast implementations.

How does Syndigo’s AI-native platform help reduce manual effort and speed up content management?

Syndigo’s AI automates content ingestion, matching, classification, and enrichment, reducing manual work. It streamlines data mapping, ensures compliance, and provides intelligent recommendations, enabling faster onboarding and seamless syndication.

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Analyst Report

Gartner® Market Guide for Product Information Management Solutions

Syndigo was named a 2025 Representative Vendor in the January Gartner® Market Guide for Product Information Management Solutions. 

Read More

Blog

Enhancing Fashion Creativity with the powerful ‘Build the Look’ tool

Syndigo’s Build the Look tool lets fashion retailers and brands curate coordinated outfits to provide a more interactive and user-focused experience.

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Success Story

Enhancing Digital Presence: The Every Man Jack Journey with Syndigo

Syndigo’s solutions brought eye-catching improvements for this men’s grooming upstart.

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See All Resources

The post Product Information Management (PIM) appeared first on Syndigo.