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]]>Retail analytics has become a key tool behind smarter strategies, helping businesses stay ahead of changing consumer behavior.
Let’s break down why Analytics is more than an add-on– it’s a must-have for modern retailers.
Keeping Up with Retail
Retail is evolving at breakneck speed. Global e-commerce sales are projected to hit $8.3 trillion in 2025, representing a 55.3% growth since 2021. It’s confirmation that consumers are moving across channels, and expect seamless experiences, personalized recommendations, and real-time product availability–online or in-store.
There are many stories of once-strong retailers that struggled to adapt to new consumer shopping habits and economic realities. One lesson? Retailers who don’t embrace data-driven decision-making risk falling behind.
So, what’s holding retailers back from optimizing their strategies?
The Retail Challenges
Even the most successful retailers can struggle with:
- Unpredictable Consumer Behavior – What worked last year might not work today. Without insights, retailers are reacting instead of anticipating.
- Inventory Issues – Too much stock? You’re losing money. Too little? You’re missing sales. Finding the balance is tough without real data.
- Pricing Wars – Competing for price is a constant battle, and without Analytics, it’s easy to lose margins or scare off customers.
- Marketing Misses – Retailers spend billions on marketing, but without data, they’re shooting in the dark—wasting budget on campaigns that don’t convert.
Without clear visibility into performance, pricing, inventory, and customer behavior, these businesses are operating on guesswork—and that’s a dangerous game in today’s retail landscape.
Retail Analytics: The Game-Changer
Retail analytics isn’t just about collecting data. By analyzing sales trends, customer behavior, pricing, and product performance, retailers can turn that data into action to make smarter, faster, and more profitable decisions.
Here are five examples of how Retail Analytics can drive action in an organization:
1. Enhancing Content Quality and Engagement
High-quality product content is essential for converting shoppers. And retailers need to monitor brand content against their retailer requirements. Syndigo’s Vendor Scorecard provides retailers with comprehensive content health scores, identifying areas for improvement and offering actionable recommendations. This ensures that product information is accurate, engaging, and optimized for better customer experiences and increased sales.
2. Optimizing Product Detail Pages (PDPs)
Understanding how customers interact with product pages is crucial for conversion optimization. Syndigo’s Content Engagement Report offers insights into shopper engagement metrics, including time spent on page and interaction rates. These insights allow retailers to refine PDPs, enhancing the shopping experience and boosting conversion rates.
3. Streamlining Vendor Collaboration
Effective collaboration with vendors ensures that product content meets retailer standards and resonates with customers. With Syndigo’s VendorSCOR report, brands can see their compliance, with clear guidance on content requirements and performance metrics, to enable a collaborative environment focused on continuous improvement.
4. Personalizing Shopper Experiences
Personalization is key to meeting modern consumer expectations. Analytics enables retailers to tailor product recommendations and marketing messages based on individual shopper behavior, leading to increased engagement and loyalty.
5. Informing Strategic Decision-Making
Comprehensive analytics provide retailers with the insights needed to make strategic decisions regarding product assortments, pricing strategies, and marketing campaigns. This data-driven approach minimizes risks and maximizes opportunities for growth.
A Key Piece of Product Experience Management (PXM)
Analytics is a critical element of a comprehensive PXM approach. PXM focuses on delivering consistent and compelling product content across channels, and without analytics, there is no feedback loop to offer insights into how that content performs. With real-time analytics, retailers and their brand partners can optimize the product experience. This integration enables retailers to continuously refine their content strategies, ensuring they meet customer expectations and drive conversions.
Final Thoughts: The Time to Act Is Now
The question isn’t whether retailers need Analytics—rather, the question is, how much are retailers missing without it? With increased competition, data-driven strategies will enable retailers to make the informed decisions needed to enhance content quality, optimize product pages, foster effective vendor collaborations, and better personalize shopper experiences. Integrated analytics capabilities are a key part to robust PXM solutions for retailers, enabling them to achieve sustained growth.
Learn more about how Analytics is a core component of Syndigo’s PXM solution for retailers.
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Streamline Your Digital Transformation Journey with Advanced Analytics
Digital transformation is no longer a buzzword – it’s a strategic imperative for brands and retailers navigating today’s fast-changing commerce landscape. But how can you ensure success while tackling challenges like fragmented data, operational inefficiencies, and evolving customer expectations?
Learn How To
- Leverage real-time insights to optimize digital shelf performance.
- Enhance inventory management to reduce stockouts and maximize availability.
- Refine content strategies to boost engagement and conversion rates.
- Transform operational efficiency and achieve scalable growth.
Download Your Free Copy Today!
Don’t miss out on the opportunity to set your manufacturing business on a path to success. Download your free copy of “Streamline Your Digital Transformation Journey with Advanced Analytics” and start preparing for the future today.
Download Your Free Copy Today!
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Enhancing Digital Presence: The Every Man Jack Journey with Syndigo
Every Man Jack has emerged as a leader in men’s grooming by committing to natural ingredients and eco-friendly practices. In order to maintain and scale their success, they needed innovative solutions to overcome and adapt to the mercurial digital marketplace.
Challenges Before Syndigo
Before partnering with Syndigo, Every Man Jack faced significant hurdles in adapting to the fast-paced changes of e-commerce. Eric Pascual, Digital Content Manager at Every Man Jack, identified a critical gap in their Product Information Management (PIM) system that made it difficult to distribute content to key retailers effectively. This limitation hindered their ability to meet the go-live deadlines and manage product data efficiently.
Additionally, Eric Pascual and the Omni team face the challenge of ensuring that all content is distributed to each retailer in full compliance with each unique set requirements and regulations for content at every endpoint.
“I’ve seen all the rules and requirements that retailers keep rolling out to brands and manufacturers, and it has made it hard to scale and keep up with these requirements without the right technology, “said Eric Pascual.
Transformation with Syndigo
The partnership with Syndigo marked a turning point.
“The integration with Syndigo was seamless and transformative, enhancing our digital footprint significantly,” said Eric Pascual. Syndigo filled the Product Information Management (PIM) gap by providing Every Man Jack access to a Marketplace Network and Grocery Panel retail coverage, which allowed immediate content distribution to crucial grocery retailers. This integration streamlined their processes by consolidating all content management into a single, user-friendly platform. Syndigo’s robust system did the heavy lifting, ensuring consistent, high-quality content across all channels. This not only enhanced their reach within the industry but also significantly reduced manual effort, allowing the team to focus on strategic initiatives and growth.
Syndigo’s solutions brought several eye-catching improvements:
- Content Enhancement: Syndigo’s Enhanced Content allowed for richer, more detailed product descriptions and high-quality images, which significantly improved user engagement and product visibility.
- Insightful Analytics: Syndigo provided powerful analytics on important metrics like views, time on page, click on rate, etc., that helped Every Man Jack understand customer behaviors and preferences, leading to more targeted and effective marketing strategies.
- Expanded Reach: Through Syndigo’s extensive network, Every Man Jack could reach a broader audience, increasing their market penetration, brand awareness and fostering a healthy relationship with retailers.
- Exceptional Customer Support: The Syndigo support team played a crucial role in ensuring a smooth transition and continuous improvement. “The support team at Syndigo deserves a special mention,” said Eric Pascual “They were prompt, professional, and incredibly helpful. Whether it was troubleshooting an issue or providing additional training, they have consistently gone above and beyond to help us.”
Future Initiatives and Continued Partnership
Looking forward, Every Man Jack is excited about the potential for further growth and innovation in partnership with Syndigo. “There’s a ton of technology out there like Syndigo, which helps contribute to our digital initiative and staying up to date with all the latest trends and consumer insight to gain a competitive edge on the market,” said Eric Pascual.
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]]>The advantages are many: broader audience reach, enhanced customer conversion through reduced friction, increased product endorsements via social proof, insightful data on consumer social habits, and augmented revenue streams compared to traditional e-commerce methods.
Strategizing for Success in Social Commerce
It’s estimated that there will be 110.4 million US social media buyers by the end of 2024–that’s half of all social media users. With this massive opportunity to capitalize, brands should consider several strategic actions:
- Audience Understanding: Tailor your social commerce initiatives to align with the specific demographics of your social media followers.
- Content Scheduling: Keep a regular schedule for posting product listings and promotions to stimulate interest and direct traffic to your social storefronts.
- Personalized Engagement: Respond promptly to customer inquiries with personalized messages and direct product links, enhancing the shopping experience.
- Performance Analytics: Regularly assess the effectiveness of your social commerce strategies to fine-tune and replicate successful tactics.
- Automated Interactions: Implement chatbots to ensure customers receive immediate responses, which help to make informed purchasing decisions.
Revolutionizing Retail with Syndigo’s Digital Shelf Analytics
Syndigo’s Digital Shelf Analytics transforms how brands understand and interact with their marketplaces. Each report offers strategic insights that empower brands to refine their product placements and pricing strategies effectively, two of them can be a strong aid for brands in enhancing social commerce strategies:
- Ratings & Reviews Report: This report is crucial as it monitors buyer sentiment, a core part of social commerce that relies heavily on customer feedback and engagement. By understanding customer perceptions and reactions, brands can tailor their products and marketing strategies to better meet consumer needs and preferences, thereby enhancing customer satisfaction and loyalty.
- Share of Voice Report: This report allows brands to check competitors’ digital advertising efforts, including ad placements and messaging. This insight is vital for brands to improve their own advertising campaigns, ensuring they stay competitive and visible in the crowded digital marketplace. Effective use of this report helps brands enhance consumer experiences by delivering targeted and relevant content, which is essential for successful social commerce.
- Pricing Report: Offers a comprehensive view of pricing trends across different platforms, enabling brands to adopt competitive pricing strategies that attract social commerce shoppers looking for the best deals.
- Out of Stock Report: Monitoring stock levels is crucial for maintaining product availability directly through social commerce channels. This report helps brands avoid stockouts that could lead to missed sales opportunities, especially when consumers engage with products through social media.
Each report is designed to address specific challenges in social commerce, delivering actionable insights that help brands optimize their online presence and engagement, directly affecting their success in social commerce.
Weaving Success Stories Through Data-Driven Strategies
For DUDE Wipes, Syndigo’s Analytics have been instrumental in maintaining a consistent brand presence across various platforms, crucial for their integrated social commerce strategy. Joey Thomas, Senior Director of E-commerce at DUDE Wipes, notes, “Syndigo’s insights have allowed us to streamline our online content, ensuring our customers receive a uniform experience, helped us successfully navigated the dynamic scene of social commerce, leveraging platforms such as TikTok Shop with impactful affiliate programs.”
Similarly, Peach & Lily have leveraged Syndigo Analytics to fine-tune their engagement strategies, resulting in higher customer education and satisfaction. With Syndigo’s Digital Shelf Analytics, Peach & Lily was able to understand where their products stand in the digital shelf space, allowing them to adjust their social commerce strategies in real-time and keep their commitment to high-quality, effective skincare.
Conclusion
The integration of social commerce with advanced Digital Shelf Analytics offered by Syndigo is not just a trend but a transformative shift in how brands will continue to interact with their customers. By harnessing the power of both, brands can not only anticipate market changes but also react proactively, ensuring sustained growth and a competitive edge in the bustling digital marketplaces.
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Ypsomed Injects Precision into Product Data Synchronization
Ypsomed, a leader in medical technology, specializes in cutting-edge insulin pumps and injection systems. Since 1940, this Swiss-based company has been serving both B2B and consumer markets through its “Delivery Systems” and “Diabetescare” divisions. Operating in offices across 26 countries it has a global distribution network of pharmacies, medical stores, and online platforms.
Working with Syndigo, Ypsomed was able to solve its product information management challenges.
With Syndigo’s Syndication solution, they achieved these positive outcomes, including:
- Improved data quality for accurate and up-to-date information
- Faster time-to-market for introducing new products
- Cost savings due to new automation capabilities
Synchronization Obstacles
Before Syndigo, a comprehensive solution for product information and master data management, digital shelf analytics, syndication, and enhanced content, Ypsomed’s management of product information and image data was a significant challenge. Manual updates and fragmented systems led to time-consuming, error-prone processes. Ensuring consistent, up-to-date data across all channels was a constant challenge, causing delays and mistakes. The heavy manual workload also lacked a centralized solution to streamline operations to meet the strict labeling regulations for medical devices across multiple countries and databases, such as EUDAMED, added to the complexity.
To cure these ailments, Ypsomed sought a comprehensive data management and synchronization solution to address these needs. They chose Syndigo to centrally manage product information and seamlessly integrate it with various sales channels and databases specific to medical technology.
The Treatment Plan
With clear goals set—enhancing data management efficiency, improving data quality, and reducing time-to-market—Ypsomed implemented Syndigo in phases. The integration included their ERP/PIM system, e-commerce platforms, and CMS, with a special focus on connecting to various medical tech databases, ensuring smooth data synchronization across all relevant platforms.
Healthy Outcomes
Since introducing Syndigo, Ypsomed has achieved significant improvements in data management. One benefit has been time savings. Automation and centralized management have drastically reduced the time spent on data maintenance, speeding up the update process and freeing up resources for other important tasks.
Another major advantage is faster time-to-market for new products. With optimized processes in place, Ypsomed can now launch products more quickly, providing a competitive edge in the fast-paced medical technology industry. This efficiency allows them to respond rapidly to market demands and customer needs.
The new streamlined processes have reduced operational costs and made better use of Ypsomed’s resources. The decrease in manual errors has further contributed to these savings, ensuring more efficient and cost-effective operations.
Better data quality has also been a key outcome, with consistent and up-to-date information available across all channels. Accurate data is crucial in the highly regulated medical technology field, and Syndigo has helped Ypsomed meet these high data standards.
Finally, customer and partner satisfaction has increased as a direct result of having consistently accurate and reliable up-to-date product data, fostering closer relationships.
Achieving Data Excellence
Ypsomed plans to extend the use of Syndigo, incorporating more modules to optimize processes further. Long-term, they look forward to continuously boosting efficiency and customer satisfaction including expanding automation options and deeper integration with existing and future systems.
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Mastering the Digital Shelf: A Comprehensive Guide to E-commerce Intelligence
In today’s digital economy, optimizing your digital shelf is essential. E-commerce is expected to make up over 41% of global retail sales by 2027. This guide gives you the information you need to stay ahead.
Why You Need This Guide
Analytics Intelligence transforms raw data into actionable insights that drive efficiency, enhance measurement, and boost your bottom line.
- Efficiency: Streamline processes and respond quickly to competition.
- Measurement: Track trends, identify weaknesses, and increase accountability.
- Revenue Growth: Improve product discoverability and conversion opportunities.
Learn about how customers act, what sales are doing, and how your PDP is doing to improve your marketing efforts and make more money.
Ready to transform your e-commerce strategy? Download the ebook now and start winning every shelf!
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Victorinox optimizes data management: Best prepared for the future with more efficient processes and structured data
With the implementation of Syndigo’s comprehensive cloud-native solution and professional support from Advellence, the long-established Swiss company is strengthening its innovative power in data management.
Victorinox, manufacturer of the famous Swiss Army Knife™ and other premium products, has faced increasing challenges in data management in recent years. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife™, the portfolio includes four other product categories: Household and professional knives, Watches, Luggage and Perfumes.
The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.
In order to meet the strong demand for up-to-date and consistent product data, Victorinox decided to use a product information management system (PIM) a few years ago.
However, the existing system proved to be inadequate for the Swiss manufacturer’s complex requirements. The biggest challenges were:
- Limited functionality: The previous solution could not support the multi-domain approach that Victorinox required. It was essential for Victorinox to manage data from different ERP systems and sometimes rapidly changing information from customers, partners and suppliers.
- Limitations in scalability: The existing system could not effectively support future requirements and planned growth.
- Cost increases: A review of the previous system’s value based on new licensing fees was necessary.
A smart approach – determining the project objectives
A modern and scalable data management solution is crucial to the success of internationally active company with a broad product range like Victorinox. A standalone PIM solution was no longer sufficient to achieve the company’s goals across the entire area of data management.
Victorinox set clear goals for a new project to overcome the challenges and optimize its data management processes:
- Multidomain data management: Introduction of a PIM and master date management (MDM) system that is able to integrate and manage data from different sources (e.g. different ERP systems).
- Cost efficiency: Implementation of an economical and efficient solution.
- Scalability and future-proofing: Ensuring that the new solution can meet future requirements and keep pace with the company’s growth.
- More efficient PIM: Continuous improvement in data quality and process efficiency through digitized workflows, automated data checks and the cleansing of old data.
As a comprehensive solution for PIM and MDM with a multi-domain approach, plus digital shelf analytics, syndication, and enhanced content – Syndigo is now making a significant contribution to the development of a sustainable digitization strategy at Victorinox. Following the successful implementation by the experts from Advellence, the Swiss company will also receive long-term support in securing and expanding its market position.
Why Syndigo and Advellence?
In the search for an alternative solution to the previous system and a partner with years of sound expertise for the implementation of the project, the choice finally fell on Syndigo and Advellence.
Several factors helped to make the determination: Compared to other providers, Syndigo was the strong choice due to its better integration capability and MDM functionalities. Despite the individual advantages of other providers, Syndigo’s overall package was more convincing.
The implementation of the solution and the competent project support from Advellence enabled Victorinox to go live with the system in just five months. This rapid implementation was a key success factor. And, Syndigo also provides the necessary scalability to meet future business requirements, which was an essential requirement for Victorinox to ensure that the system can keep pace with the company’s growth.
A masterful choice, positioned for innovative data management in the future
Thanks to the partnerships with Syndigo and Advellence, Victorinox was able to easily migrate the data and processes from the old system and implement some initial optimizations for the go-live launch. Almost 15,000 articles in 12 languages can now be managed efficiently in a future-proof and scalable solution.
The decision in favor of Syndigo and Advellence was therefore a strategic step that prepares Victorinox perfectly for future challenges and growth.
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Blount Fine Foods: Crafting a Recipe for Content Excellence
Blount Fine Foods, a leading provider of premium soups and other refrigerated products, recently started their journey with Syndigo to ensure they had the same high-quality content as they did for their food products. Their fridge overflowed with mouthwatering offerings – soups, mac’n’cheese, and other homestyle comfort foods that time-crunched households crave. But how could they ensure their online presence matches the flavor-packed reality, leaving taste buds tingling and shopping carts overflowing?
“We want to make sure that we’re ahead of other brands, and we’re best in class in regard to content.” said Sasha Albuerme, Brand Manager at Blount Fine Foods.
The Challenge: A Dash of Complexity
As the Brand Manager at Blount Fine Foods, Sasha’s day-to-day routine is filled with optimizing marketing copy, setting up sponsored search and organic search, leaving in-store campaigns simmering on the back burner. With limited resources and support, it was challenging to orchestrate the flow of all their content and campaigns. Sasha and the team understood that maintaining consistency and quality across diverse retailer channels was crucial.
“I was not able to keep tracking inconsistencies on different sites, there were so many, and it was very hard to pinpoint by manual checking.” said Sasha about maintaining content consistency and quality across sites manually.
In addition, Sasha and the team, were in the dark about how their content was performing on retailer sites. Although retailer content scorecards are helpful, Sasha’s team needed real-time insights, not just quarterly check-ins.
Navigating retailer portals can be like decoding an ancient cookbook. Sasha’s daily routine includes figuring out these digital mazes, and finding essential elements – product descriptions, images, and details – was a day-to-day challenge.
Enter Syndigo: The Content Secret Sauce
Content Health Report
Syndigo’s Content Health Report allows Sasha and the team to assess the performance of Blount Fine Foods’ online content. This report intelligently identifies potentially outdated or inaccurate information, highlighting areas that need attention. By monitoring content health, Sasha ensures consistent and high-quality information across platforms, resulting in healthier content scores and an improved digital presence.
Having the report available for me to either speak to the sales team or to use it to escalate any issues that need to be addressed is super helpful for me.
Streamlined Simplicity with a User-Friendly Flavor
The product index became Sasha’s magic wand, she can easily tweak the titles, descriptions, and imagery, with no more portal puzzles – just smooth content updates.
And with Syndigo’s Compare with Live real-time monitoring, Sasha and the team stay confident that the updates they make are being reflected on retailer sites by comparing the data side-by-side.
The team is also happy with Syndigo’s intuitive and easy-to-navigate platform, ensuring the right information reaches each platform seamlessly is no longer a dream!
“With Syndigo, it’s very easy. I can easily go in, make updates for the specific retailer and just publish it out.” said Sasha.
CSM Support
When things get spicy, Syndigo’s Customer Success Managers swoop in. From implementation to troubleshooting, Sasha and the team can rest assured that Syndigo’s CSMs will be there to solve their problems.
Sasha and the team have been using Content Health Report and the other Syndigo products for more than two years now. They have a healthier content score to build a better online presence and stronger retailer relationships. At the same time, they have all the essential product info at their fingertips, just like a well-stocked spice rack ready for disposal.
Looking Ahead: A Flavorful Future
Sasha and the team eagerly anticipate the annual conference hosted by Syndigo—a chance to deepen their partnership. But what truly ignites Sasha’s curiosity? The upcoming AI capabilities that Syndigo is integrating into its platform. She envisions sizzling product content, infused with cutting-edge technology.
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Transforming Tuna: Wild Planet Foods’ Move to Digital Product Content with Syndigo
Online grocery has witnessed unprecedented growth ever since the pandemic. According to a recent CapitalOne Shopping Research, Global online grocery sales totaled up to $654 billion in 2023; projections indicate sales will increase to $810 billion in 2025. Shopping for groceries is an essential daily activity for consumers, and with e-commerce continuously advancing, online retail has become a new go-to for shoppers to get their fruits, vegetables, and all the other essentials.
Wild Planet Foods: A Commitment to Sustainability and Quality
Wild Planet Foods, a pioneer in the sustainable seafood industry, has always been committed to providing the highest quality products while protecting marine ecosystems. Known for its 100% pole-and-line caught wild tuna, Wild Planet has built a loyal customer base that values transparency and sustainability. However, even with a strong brand ethos, Wild Planet faced significant challenges in the rapidly evolving digital marketplace.
Wild Planet Foods grapples with a significant challenge: aligning content seamlessly across the omnichannel to create a cohesive brand presence across various platforms. This effort isn’t just about maintaining a consistent image for shoppers; it’s also crucial for a successful retail media strategy. After all, up-to-date content is essential to ensure that retail media channels are ripe for conversion.
“Having gone through brand content overhauls at previous companies, I knew how complex and time-consuming it could be to update all our SKUs. The challenge was to maintain brand consistency and ensure our products were accurately represented online,” said Kendall Miller, Director of Marketing at Wild Planet Foods .
Syndigo’s Syndication solution has become an essential solution for Wild Planet’s brand redesign challenges. By leveraging these capabilities, Wild Planet was able to streamline the entire process of distributing content to various platforms with ease:
“Using Syndigo as a partner was one of the best decisions we made. Their platform allowed us to update all our content efficiently. We could ensure that our product imagery and information were consistent and up to date across all retail sites. This was crucial not only for brand recognition but also for maintaining customer loyalty.” said Miller.
Navigating a Competitive Digital Ecosystem
As the grocery sector’s digital transformation intensifies, brands face increasing competition. With giants like Walmart, Amazon, and Kroger dominating the online grocery game, brands need innovative strategies to stand out in crowded marketplaces. Retail media networks have become the new battleground for visibility, requiring brands to optimize their online presence before investing in paid search and display advertising.
“It’s a lot more competitive now. Brands are shifting their investments into retail media networks, and it’s essential to have a strong omnichannel presence.” Miller notes.
Syndigo’s Share of Voice Report enables Wild Planet Foods to monitor their brand’s visibility across various retail media networks. This report provides detailed insights into how often the brand appears in search results compared to competitors. By understanding their Share of Voice, Kendall and the team can make data-driven decisions to enhance their presence and ensure their products are prominently featured in online searches. They can identify areas where they can improve their search and display ad strategies to gain a competitive edge.
The Share of Digital Shelves Report is another critical tool provided by Syndigo. This report offers insights into how Wild Planet Foods’ products are performing on digital shelves compared to competitors. It tracks key metrics such as product availability, pricing, and promotion compliance across various e-commerce platforms. By using this report, Wild Planet Foods can ensure their products are consistently presented with accurate and appealing content, which is essential for maintaining consumer trust and driving conversions.
Being able to leverage Syndigo’s entire Analytics suite has helped Kendall and the team to better understand competitors’ strategies and maintain market position as well.
“We used Syndigo to understand what our competitors were doing, which allowed us to optimize our own strategies. For example, we discovered a competitor entering the Walmart space through Syndigo’s search term reports, which we wouldn’t have known otherwise. This kind of insight is crucial for maintaining our competitive edge.” Miller explained.
Consumer Education and Engagement
Certain product subcategories within Wild Planet’s portfolio require more consumer education and examples of usage occasions. Providing rich, informative content to help consumers make informed purchasing decisions while staying engaged was a challenge.
With Syndigo’s Enhanced Content capabilities, Wild Planet Foods has significantly improved consumer education and engagement. They now benefit from a streamlined content creation process that maximizes innovation and creativity while minimizing manual effort. Syndigo’s Enhanced Content includes built-in templates, various content widgets, and detailed performance reporting, enabling Wild Planet to attract new customers easily and build loyalty with existing ones.
“EC has been fantastic for us. It allows us to provide richer content that helps consumers understand our products better. This is especially important for subcategories that need more explanation and examples of usage.” says Miller.
Looking into the future, Wild Planet aspires to make Syndigo their one-stop shop for all content and review syndication needs, enhancing their ability to compete in the ever-evolving digital marketplace.
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