Every Man Jack has emerged as a leader in men’s grooming by committing to natural ingredients and eco-friendly practices.  In order to maintain and scale their success, they needed innovative solutions to overcome and adapt to the mercurial digital marketplace.

Challenges Before Syndigo

Before partnering with Syndigo, Every Man Jack faced significant hurdles in adapting to the fast-paced changes of e-commerce. Eric Pascual, Digital Content Manager at Every Man Jack, identified a critical gap in their Product Information Management (PIM) system that made it difficult to distribute content to key retailers effectively. This limitation hindered their ability to meet the go-live deadlines and manage product data efficiently.

Additionally, Eric Pascual and the Omni team face the challenge of ensuring that all content is distributed to each retailer in full compliance with each unique set requirements and regulations for content at every endpoint.

“I’ve seen all the rules and requirements that retailers keep rolling out to brands and manufacturers, and it has made it hard to scale and keep up with these requirements without the right technology, “said Eric Pascual.

Transformation with Syndigo

The partnership with Syndigo marked a turning point.

“The integration with Syndigo was seamless and transformative, enhancing our digital footprint significantly,” said Eric Pascual. Syndigo filled the Product Information Management (PIM) gap by providing Every Man Jack access to a Marketplace Network and Grocery Panel retail coverage, which allowed immediate content distribution to crucial grocery retailers. This integration streamlined their processes by consolidating all content management into a single, user-friendly platform. Syndigo’s robust system did the heavy lifting, ensuring consistent, high-quality content across all channels. This not only enhanced their reach within the industry but also significantly reduced manual effort, allowing the team to focus on strategic initiatives and growth.

Syndigo’s solutions brought several eye-catching improvements:

• Content Enhancement: Syndigo’s Enhanced Content allowed for richer, more detailed product descriptions and high-quality images, which significantly improved user engagement and product visibility.

• Insightful Analytics: Syndigo provided powerful analytics on important metrics like views, time on page, click on rate, etc., that helped Every Man Jack understand customer behaviors and preferences, leading to more targeted and effective marketing strategies.
• Expanded Reach: Through Syndigo’s extensive network, Every Man Jack could reach a broader audience, increasing their market penetration, brand awareness and fostering a healthy relationship with retailers.
• Exceptional Customer Support: The Syndigo support team played a crucial role in ensuring a smooth transition and continuous improvement.  “The support team at Syndigo deserves a special mention,” said Eric Pascual “They were prompt, professional, and incredibly helpful. Whether it was troubleshooting an issue or providing additional training, they have consistently gone above and beyond to help us.”

Future Initiatives and Continued Partnership

Looking forward, Every Man Jack is excited about the potential for further growth and innovation in partnership with Syndigo. “There’s a ton of technology out there like Syndigo, which helps contribute to our digital initiative and staying up to date with all the latest trends and consumer insight to gain a competitive edge on the market,” said Eric Pascual.

About DR.SCHNELL

The Path to Clean Data

Before the implementation of Syndigo, DR.SCHNELL faced significant challenges in maintaining and distributing its item data to various customers. The process was predominantly manual, error-prone, and not scalable. The time required to maintain the various data pools was substantial or sometimes no longer feasible, and the number of available data fields was limited. Therefore, providing up-to-date data could no longer be guaranteed. Additionally, there were a variety of different exchange formats for the item master data, depending on customer requirements. All these factors ultimately affected operational efficiency of the family business.

By implementing an API interface from Syndigo, DR.SCHNELL was able to effectively address these challenges. The integration of the API interface allows for automated and continuous data synchronization of the product master data, which can now be easily transmitted to various partners and platforms.

DR.SCHNELL chose Syndigo because of the powerful and flexible API interface. The ability to transfer data directly from the existing PIM system to the Syndigo platform and from there to publish to the entire GDSN market was a decisive advantage.

The support during the implementation by the experienced Syndigo team ensured that all processes ran smoothly and efficiently. Immediate validation of GS1 rules allows data to be published without delay and infinitely scalable.

The company is now able to enter new markets by meeting global standards. Scalability and efficiency have thus been significantly improved. With Syndigo’s syndication solution, the DR.SCHNELL team now has a new efficient approach to optimizing the syndication of its product data.

Clean Product Data is the Key to Success

DR.SCHNELL has successfully mastered its challenges in the area of product data management in Germany by implementing the Global Data Synchronization Network (GDSN) in partnership with Syndigo.

The project focused on aligning product data with GDSN standards and German regulations and included over 700 attributes. A key component was the use of a GDSN data pool, which centralized and automated data exchange, thus ensuring accurate synchronization. The technical team of the Munich-based family business received specialized API training for effective data mapping and integration.

After thorough testing, the system went live and syndicated over 1,000 products – including to the German retailer EDEKA. The successful implementation improved data accuracy, shortened time-to-market, and strengthened relationships with trade partners. The project transformed DR.SCHNELL’s data management and positions it for future growth and potential market expansion.

Conclusion

Through the partnership with Syndigo, DR.SCHNELL has successfully optimized the syndication of item data. This led to improved operational efficiency, reduced error rates, and faster time-to-market for their products. Syndigo’s cloud-native platform supports manufacturers, brands, and trade by enabling the continuous flow of data and content throughout the entire trade ecosystem with an end-to-end solution for MDM, PIM, PXM, Syndication, and Digital Shelf Analytics.

The optimized processes have not only strengthened DR.SCHNELL’s internal capabilities but have also enabled the company to confidently expand into new markets.

Challenges with product content syndication

As Unilever NA focused on improving their content syndication strategy, they identified key improvement opportunities:

1. Vendor rationalization: As they evolved their e-commerce footprint, Unilever NA engaged with multiple vendors, including Syndigo, to manage their product content syndication across trading partner platforms. While each vendor choice was made to fulfill a specific need, over time it introduced additional complexity in managing product data at scale, especially as retailers grew their e-commerce presence.

2. Centralized retail requirements and operations: Unilever NA must adhere to multiple retailer mandatories at scale. The inconsistency in data hierarchies across retailers requires a significant level of product information transformation to adhere to each partner’s dynamic taxonomies. This complexity challenged Unilever NA to develop enterprise-class capabilities to efficiently deliver on the variety of retail requirements and performance metrics. Simplifying PIM deployment operations was a key objective to drive data transparency across source systems and reduce manual interventions across the ecosystem.

3. Data quality and completeness: Managing accurate product data for thousands of SKUs across 60+ brands in North America and Canada had become a resource-intensive endeavor. Out of necessity, Unilever’s retail content specialists often addressed product data requirements in the specific retailer portal landing zones. This often led to the root cause—upstream data quality issues—remaining unresolved, leading to frequent re-work and reactive workflows.

Overhauling syndication strategy

Jim Keyt, Head of Marketing Technology for Unilever, recognized the potential to operate more efficiently while adding to the capabilities his users could access. “We wanted to scale, consolidate, and raise the floor on our approach,” he said. By consolidating their tech stack and streamlining their users’ workflows, they could become more effective in their product content distribution, while ensuring better data quality without having to engage multiple systems.

Unilever NA has been able to establish a foundation that doesn’t just address their immediate pain points; it provided a means to enable significant future process improvements:

• Superior data governance: Consolidated data management including transparent and manageable business rules.
• Proactive Implementation: Orchestrated a faster and more efficient data migration process by employing a parallel approach during implementation which ensured business continuity and a time to value within months.
• Internal Competency & Actionable Insights: Developed internal expertise for managing retailer content, reducing reliance on external partners.

Now, Unilever NA can operate with a more intentional and systematic approach to managing product data, transforming their operations from reactive to proactive and strategic. With superior data governance, quick and efficient data migration, and strengthened internal competency, Unilever NA addressed their immediate challenges and created better processes driven by actionable insights. This comprehensive approach reduced reliance on external partners and empowered Unilever NA to accelerate their business with proactive, strategic capabilities for sustained operational excellence and enhanced market impact.

• Consolidation: A decrease in the number of systems required. More streamlined teams and processes mean increased efficiency overall.
• Enhanced Product Experience Management: Data quality insights significantly improved content quality, completeness, and efficiency in delivering data to retailers.
• Process Maturity & Increased Scalability: With the new efficiencies, content managers are now empowered to be more systematic and strategic. They can now spend more time focusing on winning the digital shelf.

Moving toward a more efficient and effective future

With their partnership with Syndigo, Unilever NA not only resolved their initial pain points, but they have also positioned themselves for sustained success in an ever-evolving marketplace. With confidence in their current capabilities, Unilever NA is poised to lead the way in delivering exceptional consumer experiences worldwide.

Digital transformation must stay on pace when it comes to fashion. Brands that fail to keep up risk losing market share to more agile competitors or digital-first brands. Those who successfully navigate this transformation may reap significant benefits in terms of increased sales and improved customer loyalty.

Providing consumers with engaging high-quality product content is proven to make a difference in sales growth. With worldwide revenue in the Fashion Market projected to reach US$770.90bn in 2024, brands must aggressively compete for shoppers’ attention in creative ways.

To win over customers, RAA creates high-performance e-commerce shopping experiences for their apparel and accessories brands that give them a competitive edge for attracting customers. With Syndigo Syndication for Enhanced Content, they unlock valuable advantages, including:

• Fashion industry-leading Enhanced Content consumer engagement
• High conversion lift rates on PDPs
• Faster time-to-market with easy omnichannel distribution across retail partners

Fashion Savvy: Keeping Up with Consumer Trends

Consumers love new styles, and today’s social media environment can create a trend rapidly. These changes can be attributed to increased digital engagement, a desire for personalization, and a growing consciousness about social and environmental issues. Fashion brands must constantly adapt to these changing expectations, which include demands for size inclusivity, gender-neutral options, and culturally sensitive designs, to capture sales. RAA stays in tune with its customers with seasonal regular releases of new apparel and accessories launches.

To help appeal to increasingly discerning and values-driven consumers RAA uses a comprehensive Enhanced Content program for two of their brands, Haggar Apparel and Randa Accessories. Their creative services team works with Syndigo’s content experts to develop content strategies that are turned into exciting new Enhanced Content experiences to tell the brand stories they want to bring to life on their PDPs for higher engagement and increased sales.

Based on the impressive performance of Enhanced Content they include Syndigo as an integral part of their new product launch kit, which has earned positive feedback from retail partners.

Fashion Forward: Standing Out in Style

Haggar attracts new customers and builds brand loyalty for its top-selling men’s tailored and casual apparel brand by creating digital content that differentiates itself in the minds of consumers. They’re not just selling pants; they’re telling a rich, multifaceted story about comfort and style. It’s about transforming what might be thought of as a basic wardrobe staple into quality crafted apparel that aligns with consumers’ values and lifestyles.

Comparison charts and other Fit Guide information help buyers with key detailed information that effectively captures the differences across each style, along with size details, so customers have accurate information to make the best decisions.

Randa Accessories aims to help customers complete their “look” with belts, small leather goods, neckwear, and seasonal accessories by integrating and enhancing the brand identity of well-known names such as Levi’s, Calvin Klein, Kenneth Cole, and Tommy Hilfiger. As a licensee of these brands, the focus is on ensuring that customers recognize the accessories as part of a cohesive fashion experience.

The marketing strategy revolves around utilizing the assets of these brands to seamlessly tie in the accessories, making it clear that these are not standalone items but integral components of the overall brand presentation. This approach solidifies the accessories’ place within the larger brand narrative, ensuring a unified and complete look for the customer.

Runway to Results

RAA analyzes a combination of sales data, PDP glance views, and conversion rates to gauge success. For Enhanced Content marketing measurement, they rely on the Syndigo Report Center as their primary resource. This tool provides comprehensive in-depth measurements of their marketing content performance, including conversion lift rates and customer engagement through widgets to see what’s resonating with their customers based on interactions. The insights from this data enable them to make informed decisions when designing wireframes for new product launches or updating existing content for carryover SKUs.

Tailoring a Digital Advantage with Enhanced Content

According to Syndigo research, global consumers overwhelmingly report tying their consideration of brand image to the quality and availability of a wide mix of product content, with high-ranking preferences for 360-degree product views, side-by-side comparison charts, interactive tools, and video experiences.

The result? PDPs with Enhanced Content see a 39% increase in conversion rate lift on average.

The ongoing success of Haggar and Randa Accessories using Syndicated Enhanced Content with Syndigo reinforces its commitment to adapting to changing customer fashion demands while maintaining its dedication to quality and innovation.

The Treatment Plan

With clear goals set—enhancing data management efficiency, improving data quality, and reducing time-to-market—Ypsomed implemented Syndigo in phases. The integration included their ERP/PIM system, e-commerce platforms, and CMS, with a special focus on connecting to various medical tech databases, ensuring smooth data synchronization across all relevant platforms.

Healthy Outcomes

Since introducing Syndigo, Ypsomed has achieved significant improvements in data management. One benefit has been time savings. Automation and centralized management have drastically reduced the time spent on data maintenance, speeding up the update process and freeing up resources for other important tasks.

Another major advantage is faster time-to-market for new products. With optimized processes in place, Ypsomed can now launch products more quickly, providing a competitive edge in the fast-paced medical technology industry. This efficiency allows them to respond rapidly to market demands and customer needs.

The new streamlined processes have reduced operational costs and made better use of Ypsomed’s resources. The decrease in manual errors has further contributed to these savings, ensuring more efficient and cost-effective operations.

Better data quality has also been a key outcome, with consistent and up-to-date information available across all channels. Accurate data is crucial in the highly regulated medical technology field, and Syndigo has helped Ypsomed meet these high data standards.

Finally, customer and partner satisfaction has increased as a direct result of having consistently accurate and reliable up-to-date product data, fostering closer relationships.

Achieving Data Excellence

Ypsomed plans to extend the use of Syndigo, incorporating more modules to optimize processes further. Long-term, they look forward to continuously boosting efficiency and customer satisfaction including expanding automation options and deeper integration with existing and future systems.