Ask an Expert: Real-World Examples that Deliver Consistent, High-Quality Product Data with Syndigo and Cloudinary

Date: July 15, 2025 | 8:00 AM PT/11:00 AM ET

Today’s digital-first marketplace, demands both consistency and quality to drive sales and maintain brand reputation. Many businesses struggle to maintain a seamless flow of accurate and engaging product information across channels, from e-commerce platforms to marketplaces and resellers. See how leading brand Stanley Black & Decker navigated this situation using Syndigo’s cloud-native PIM, connected with Cloudinary’s advanced DAM platform.

2025 State of Product Experience: What Your Customers Told Us

Date: Tuesday, June 24, 2025   Time: 12:00PM EST / 9:00 AM PT  

Think you know what drives purchase decisions?  

Your customers might surprise you.  

We surveyed 8,500 global shoppers to uncover how they really feel about product content, digital experiences, and what makes them click “add to cart” — or walk away.  

Join Syndigo’s executive leadership as they break down the 2025 State of Product Experience report. You’ll get exclusive insights that go beyond surface-level trends—delivering actionable, executive-backed guidance that brands and retailers can use to lead in today’s shifting commerce landscape. 

Revealed in the webinar 

• What types of e-commerce content actually drive conversions—and which ones are killing your sales 
• How to spot whether your product content is building loyalty or driving customers away 
• How to meet rising shopper expectations with rich, engaging product experiences that convert 
• How economic uncertainty and global trade disruptions are changing consumer behavior—and what you can do about it 
• Where product experiences resonate (and fall flat) across regions and demographics 

Don’t miss this chance to get inside your customers’ minds—and ahead of the trends shaping product experiences in 2025. Reserve your spot now and start turning insights into impact. 

Bonus: Register for the webinar and be one of the first to receive the 2025 State of Product Experience Report!

Content That Scores: Winning the Game with Enhanced Product Pages

Date: June 11 at 12:00 EST

Join Syndigo and special guests from Dick’s Sporting Goods for a live session built exclusively for sporting goods, athletic apparel, and outdoor brands. Whether you work with DSG or other major sporting goods retailers, this session will help you understand how to elevate your product content and expand your reach.

What you’ll learn

• How rich media drives stronger product performance across sporting goods retailers
• A behind-the-scenes look at the optimal process for building and publishing rich media experiences to your product pages
• The retailer perspective: Why rich media matters from the Dick’s Sporting Goods team
• How the Syndigo Sporting Goods Package helps suppliers easily publish product content across 9+ retailers—all for one low price

Who Should Attend:

• Suppliers across categories like outdoors, fitness, apparel, gear, and more
• Brands looking to scale their Enhanced Content without added complexity
• Vendors already working with or planning to work with Dick’s Sporting Goods, Academy, Scheels, and other top retailers
• Retailers in the Sporting Goods, Outdoor, Athletic Wear space.

How to Master Your Product Experience Across Your Entire Ecosystem 

Discover how to eliminate product data inefficiencies, optimize product content, and expand your reach across every channel and retailer with Syndigo Product Experience Cloud for Brands. 

What You’ll Learn: 

• How to manage your product information for accuracy, consistency and speed to market (PIM) 
• Best practices for publishing your product data seamlessly across major retailers 
• How to boost online engagement and conversions with rich media  
• How to track product performance & outpace competitors with real-time analytics 
• Strategies for improving in-store experiences with better product data 

Don’t miss this chance to learn how to enhance operational efficiency, drive sales, and maximize product potential everywhere you sell. 

Mastering Data for Business Success: Huhtamaki’s Multi-Domain MDM Approach

Transforming Data into a Competitive Advantage

Huhtamaki, a global leader in sustainable packaging, is revolutionizing its data strategy with a multi-domain Master Data Management (MDM) approach. Managing complex data across multiple sites and business units is a challenge—but with the right strategy, it fuels efficiency, compliance, and digital transformation.

Join Huhtamaki and Syndigo experts as they share key insights from this journey, including:

• Why MDM is critical for business success
• How to manage fragmented, siloed data across global operations
• The impact of MDM on efficiency, compliance, and customer experience

Why Watch?

• Business Leaders – Maximize business value with data
• Data & IT Professionals – Learn MDM best practices
• Operations & Supply Chain Experts – Optimize efficiency with trusted data

Don’t miss this exclusive session!

Optimizing NIS & PDP Updates: Wayfair & Syndigo Supplier Webinar

Learn how to enhance your product listings on Wayfair with expert guidance on New Item Setup (NIS) and Product Detail Page (PDP) updates. This on-demand session provides actionable insights and tools to help you manage your product content seamlessly—ensuring a compelling omnichannel experience that drives results.

What You’ll Learn:

• Core Content and Data Syndication
• How to create, enrich, and manage your product information to optimize experiences online and in-store.

Rich Media and Enhanced Content

Ways to engage customers using interactive visuals and media that can boost online sales performance.

Why Watch?

Discover how Syndigo’s solutions can help you publish essential item data—from marketing copy and feature bullets to images and videos—all from a centralized platform. Enhancing your PDPs with rich media has been shown to deliver up to a 39% increase in add-to-cart rates, especially on platforms like Wayfair.

Who Should Watch?

This on-demand webinar is ideal for suppliers and brands aiming to improve product content management and boost visibility and sales on Wayfair.

The Sound of Commerce: Remixing the Future of Retail

The beat of retail is changing—and the future is sounding sharper than ever. Catch the on-demand version of our dynamic webinar where industry experts tuned into how data, AI, and SaaS are transforming the rhythm of commerce.

From reimagining Product Information Management (PIM) to deploying AI-powered automation, we’ll show how leading brands are transforming their operations for a more agile, connected, and future-ready retail experience.

What You’ll Hear:

• Welcome & Introduction with James Mupawose and Ben Rund
• Remixing PIM for a Glittering Retail Future: Trends & Transformation with Helen Grimster (Former Gartner Analyst and Queen of PXM)
• AI-powered automation in action with The Syndigo Team
• Business Case & ROI Discussion – Why move to SaaS & how to justify the investment with Dean Hannant (Principal Consultant)
• Networking and Q&A

Generative Engine Optimization (GEO): Mastering organic retail search on Amazon, Walmart, Google and beyond

Date: July 1 @ 12:00 EST

Are you keeping up with the change in retail search?

• 527 days = average age of a brand’s written content on Amazon
• 7X = the number of major search engine revisions on Amazon in the past year

Retail search is evolving fast, but most brands are not. Gen AI algorithms have only widened that gap. Amazon’s COSMO, Google AI summaries, and Walmart, Home Depot, and other major retailers are reshaping how products rank and appear, customizing by consumer. Enter Generative Engine Optimization (GEO),  leveraging the need for AI tools to adapt your content across these new search engines.

Join Syndigo & DetailPage for an exclusive webinar on intelligently measuring, optimizing, and adjusting product content across retailers. Discover how content syndication, structured data, enriched media, and AI-driven insights can maximize organic traffic and drive sales.

Key Takeaways:

• Decode AI-Driven Search Algorithms: Understand how Amazon’s COSMO, Google’s AI summaries, Walmart and Home Depot’s evolving search tools, impact rankings.
• Generative Engine Optimization (GEO): rules and lessons to optimize your brand’s content on these retailers
• Optimize Detail Pages: Learn best practices for structured content, enriched media, and compliance across multiple retailers.
• Insights from Amazon Data: Learn how Amazon’s evolving search trends can guide a broader content strategy across all retail channels.

Bonus: Attendees can request a free analysis of their brand’s content performance on Amazon

Digital Shelf Management & Syndication – Unleash your commerce

Selling online is more than just listing products—it’s about ensuring they stand out and convert across multiple channels. Join us for this exclusive webinar with our partner Squadra, where we’ll explore how to successfully syndicate and optimize product content across platforms like Amazon, Bol.com, Zalando, and Google Shopping.

Watch to discover:

• How to navigate omnichannel opportunities and maximize product visibility
• Why the digital shelf is key to reaching today’s online shoppers
• Essential steps to syndicate product content efficiently
• Exclusive insights from Syndigo’s State of Product Content Report 2024
• Best practices and real-world examples from industry leaders

This online event is the third episode in a series of webinars hosted by Syndigo and Squadra to help companies overcome data management challenges and to learn how to unlock product data and unleash your commerce strategy.