Ask an Expert: Real-World Examples that Deliver Consistent, High-Quality Product Data with Syndigo and Cloudinary

Date: July 15, 2025 | 8:00 AM PT/11:00 AM ET

Today’s digital-first marketplace, demands both consistency and quality to drive sales and maintain brand reputation. Many businesses struggle to maintain a seamless flow of accurate and engaging product information across channels, from e-commerce platforms to marketplaces and resellers. See how leading brand Stanley Black & Decker navigated this situation using Syndigo’s cloud-native PIM, connected with Cloudinary’s advanced DAM platform.

Register now for the webinar.

Your Experts

Chris Teer

Director of eCommerce & Marketing Technologies, Stanley Black & Decker

Benny Blum

SVP of Product, Syndigo

Naveen Prasanna

Director of Product Strategy, Cloudinary

Register Now

The post Ask an Expert: Real-World Examples that Deliver Consistent, High-Quality Product Data with Syndigo and Cloudinary appeared first on Syndigo.

PIM is an essential tool for commercializing your product information 

PIM is designed to centralize and manage product data for external use. It helps businesses enrich and syndicate product information to various channels, such as e-commerce platforms, marketplaces, and digital catalogs.  

PIM solutions excel at ensuring that product information is consistent and accurate for customer-facing applications, improving the overall customer experience. They tend to focus on outward-facing content but may fall short when it comes to managing complex internal data needs. 

Product Domain MDM ensures a single source of truth 

MDM, specifically Product Domain MDM, provides a single trusted source of product data. It ensures that all product data is accurate, consistent, and up to date across all systems, both internal and external.  

What sets Product Domain MDM apart is its ability to connect and align data across the full product lifecycle. It integrates seamlessly with upstream systems like PLM (Product Lifecycle Management) — capturing data from the early design and development stages — and downstream systems like ERP (Enterprise Resource Planning) for manufacturing, inventory, and fulfilment. This means product data is synchronized from concept to shelf, creating a continuous and reliable data flow. 

This approach does more than just clean up data silos — it enhances governance, boosts data quality, and supports stronger compliance and reporting. But more importantly, it enables smarter, faster decision-making by giving teams across the business access to a consistent, accurate view of product information. 

How Product MDM complements PIM 

Even if you already have a PIM solution in place, adding Product MDM can unlock even greater value. When used together, they complement each other in powerful ways — here are a few ways how. 

1. Enhanced Data Accuracy and Consistency 

 PIM systems are great at managing and distributing product content across external channels like e-commerce sites and marketplaces. However, they’re not designed to ensure consistency and accuracy across internal systems. That’s where Product MDM comes in — serving as a single source of truth to keep product data accurate, aligned, and up to date across the entire organization.  

2. Comprehensive Data Governance 

Data governance is a critical aspect of any data management strategy. PIM solutions focus on managing and distributing product content, but they may not cater to the required business rules, governance process and automation features required for a comprehensive data management strategy. Product MDM systems provide robust data governance capabilities, including data quality rules, data stewardship, and compliance management. This ensures that your product data is not only accurate but also compliant with industry standards and regulations. 

3. Seamless Integration with Back-End Systems 

One of the key advantages of Product MDM is its ability to integrate bi-directionally with back-end systems such as ERP and PLM. While PIM solutions are excellent at integrating forward with e-commerce platforms, marketplaces, and other external channels, they may not have the same level of integration with internal systems. Product MDM can bridge this gap, ensuring that all product data is synchronized across your entire organization from design and manufacturing to sales and marketing. 

4. Improved Data Quality and Integrity 

Data quality and integrity are paramount for making informed business decisions. PIM systems are designed to manage and enrich product data for external use, but they are not traditionally designed to have the advanced data quality tools and processes required to ensure data integrity across all systems. Product MDM provides advanced data quality tools, such as data validation, enrichment, and cleansing, ensuring that your product data is of the highest quality. 

5. Reduced Operational Costs 

Inefficient data management can lead to increased operational costs. Data silos, duplicate data, and inconsistent data can result in errors, delays, and wasted resources. Product MDM can reduce these costs by providing a single, centralized source of product data. This ensures that all teams are working with the same data, reducing the risk of errors and improving operational efficiency. 

6. Enhanced Customer Experience 

Delivering a consistent and accurate product experience is key to driving customer satisfaction and loyalty. While PIM platforms help ensure product information is reliable across digital channels, a Product MDM solution, particularly within a multidomain MDM strategy, adds greater business value. By integrating product, customer, and location data, it enables a more personalized and cohesive experience across every touchpoint, supporting better engagement, higher conversion rates, and long-term brand trust. 

Strengthen your PIM with Product MDM

A PIM solution is a powerful tool for managing and distributing product data, but on its own, it may not deliver the full picture when it comes to enterprise-wide data management. That’s where Product MDM comes in — it fills the gap by connecting with back-end systems like ERP and PLM, ensuring product data is accurate, consistent, and current across the board. By adding Product MDM, you strengthen data governance, elevate data quality, and set the foundation for better, more informed business decisions. Talk to us to learn more about how you can use a Product MDM as an essential component of your commercial endeavors. 

The post The Missing Link: Why Your PIM Needs  Product MDM for Holistic Data Management  appeared first on Syndigo.

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Transform Your Product Content Life Cycle with PXM

In today’s fast-moving digital commerce world, managing product content isn’t just about keeping up—it’s about staying ahead. Product Experience Management (PXM) is the key to ensuring your product data is accurate, engaging, and optimized for every channel, driving conversions and brand success.

Our latest eBook, “Transforming Your Product Content Life Cycle,” explores how a connected PXM approach can help retailers streamline content management, enhance digital shelf performance, and continuously optimize product experiences to meet today’s consumer demands.

What You’ll Learn:

• The Five Essential Steps to mastering your Product Content Life Cycle
• How PXM goes beyond PIM to create engaging, high-quality product experiences
• Why data accuracy and syndication matter for winning on the digital shelf
• How AI and real-time analytics drive continuous improvement and higher conversions

Fill out the form below to access the report.

Featured Resources

Ebook

How to Build a Business Case for Product Information Management

Read more

Success Story

Victorinox optimizes data management

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Success Story

GALERIA’s Path to Selecting Syndigo PIM

Read more

The post Transform Your Product Content Life Cycle with PXM appeared first on Syndigo.

There was a time when businesses kept things simple—products, prices, and plain old data. Managing all that information in one place was a big deal, and that’s where Product Information Management (PIM) systems came in. These systems were the quiet heroes behind the scenes, keeping everything organised like a digital filing cabinet for product descriptions, specifications, and pricing. But as consumer behaviours and expectations have evolved, so has the technology. Enter Syndigo—a company that takes the traditional concept of PIM and elevates it into the dynamic world of Product Experience Management (PXM), all while adding a bit of glitter to the process (metaphorically, of course).

The Roots: PIM’s Job Was Never Easy

Back in the day, PIM was revolutionary. It centralised product data, made it consistent, and ensured that every product page had the correct name, image, and price. For businesses managing thousands of items, this was a lifesaver. PIM from providers like Syndigo eliminated the chaos of spreadsheets and manual updates, ensuring efficiency across teams.

However, as consumer demands grew beyond just “accurate data,” the limitations of traditional PIM systems became clear. They focused on organisation and distribution but lacked the creativity and engagement needed to truly resonate with customers.

The Big Shift: Experiences Rule the Day

Cue the digital revolution. Suddenly, consumers weren’t just shopping on websites—they were using apps, social media platforms, and even virtual assistants. Expectations skyrocketed. It was no longer enough for a product to simply list its features. Shoppers wanted to connect with stories, experiences, and meaningful interactions. It wasn’t about just showing what a product was but also answering why it mattered and how it fit into their lives.

Think of it as trading in a black-and-white world for one filled with vibrant rainbows and, perhaps, a unicorn or two grazing nearby. In this new landscape, Syndigo has embraced the magic of PXM, redefining how brands engage with their audience.

The Syndigo Advantage: PIM to PXM Revolution

Syndigo has taken the foundation of PIM and infused it with the innovation and creativity required for modern commerce. Here’s how Syndigo transforms static data into dynamic experiences:

• Personalisation Made Easy: Syndigo’s PXM solutions allow brands to tailor product experiences to individual shoppers. Whether it’s showcasing seasonal variations of a jacket or recommending the right product based on location, Syndigo ensures every interaction feels relevant.
• Rich, Immersive Content: Text descriptions alone just don’t cut it anymore. Syndigo enables brands to integrate videos, high-resolution images, AR capabilities, and 360-degree product views so customers can truly experience a product before making a purchase.
• Omnichannel Syndication: Whether a shopper is browsing Instagram, exploring a brand’s website, or walking through a physical store, Syndigo ensures consistent and optimised content delivery across every touchpoint.
• Data Management and Governance: With Syndigo’s integrated approach—combining PIM, DAM (Digital Asset Management), and compliance tools—brands can trust that their product information is always accurate, consistent, and aligned with regulatory standards.
• Analytics That Drive Results: Syndigo doesn’t just manage data—it helps brands understand how their content performs. With actionable insights and real-time analytics, brands can continuously optimise their product experiences.

And Syndigo’s PXM approach doesn’t ignore the retailer side of the equation. They provide a full suite of vendor data onboarding and management tools, in addition to PIM and analytics capabilities, to ensure accuracy and consistency throughout the retailer ecosystem.

Why the Evolution Matters

The leap from PIM to PXM isn’t just about upgrading technology—it’s about meeting the demands of a new, experience-driven economy. Customers no longer want to just browse products; they want to feel a connection. Syndigo helps brands deliver emotional, personalised experiences that drive loyalty and engagement, setting them apart in an increasingly competitive market.

What’s Next?

As technologies like AI, machine learning, and augmented reality continue to advance, Syndigo is leading the way in the PXM revolution. Imagine a world where every shopper feels as if every product was handpicked for them, where buying decisions are guided by rich, immersive experiences, and where brands build lasting emotional connections with their customers. Imagine infusing a shopper’s journey with a touch of sparkle, a dash of glitter, and just the right amount of unicorn magic to make it truly enchanting.

What started as a simple system to organise product data has evolved into a robust platform for creating unforgettable experiences. And Syndigo is leading the way, helping businesses transform their data into meaningful, delightful, and profitable connections.

The post From Data to Delight: How Syndigo is Leading the Journey from PIM to PXM  appeared first on Syndigo.

Like the trusted sheriff keeping the town in order, PIM is a familiar term on everyone’s lips. But now, PXM (Product Experience Management) is the new kid on the block, riding into town with a fresh approach to elevate product experiences and make your customer journeys as personal and engaging as a tailor-made cowboy hat.  While global brands like Unilever and L’Occitane have long relied on PIM to streamline their product management, businesses are now exploring PXM to get an edge in their commercial operations and add that extra spark to the shopping experience. We’re here to help you decide which cowboy you want in your posse. 

Understanding PIM: The driver of product information 

A strong PIM is the key to success for any of your products. PIM systems help companies manage product information across their organization and across multiple channels. In today’s digital world, products are sold across many different channels, from online marketplaces to physical stores. It’s important to have accurate and consistent product information across all of these channels. PIM systems help companies manage all of their product data, from descriptions and images to pricing and inventory levels. 

Brands have leveraged PIM to manage global product launches with unprecedented efficiency. By centralizing their product data, they can ensure that all relevant information is consistent across different regions and languages. This not only enhances the customer experience but also streamlines the entire launch process, reducing the risk of errors and delays. The ability to manage such complex operations with ease underscores the critical role that PIM plays in modern business strategies. 

Furthermore, PIM seamlessly integrates with e-commerce platforms, facilitating the swift update of product information and real-time inventory management. With PIM, businesses can promptly adapt to market shifts, ensuring their online stores remain current and competitive. PIM also bolsters multilingual and multicurrency functionalities, crucial for international market expansion. By delivering precise and localized product information, businesses can elevate their global sales and cultivate robust customer relationships worldwide. 

The scalability of PIM systems is another significant advantage. As businesses grow, the volume of product data and the number of sales channels can increase exponentially. PIM’s scalable architecture ensures that businesses can manage this growth without the need for a complete overhaul of their systems. This flexibility allows companies to adapt to new market opportunities and customer demands, all while maintaining the integrity and consistency of their product experiences. Whether a business is just starting out or is already a market leader, a well-implemented PIM system can provide the foundation needed to thrive in a competitive landscape. 

Exploring PXM: Enhancing customer experiences 

While PIM is focused on the backend, PXM is all about creating a seamless, engaging experience for the customer. PXM works to create a personalized customer journey, ensuring that every interaction is both informative and tailored to the user’s preferences. For example, think about an online shoe store. By leveraging PXM, the store can recommend shoe sizes based on a customer’s purchase history, which can reduce the likelihood of returns and increase customer satisfaction.  

Two significant components in the success of a PXM are syndication tools and digital shelf analytics (DSA). Syndication is key to maintaining consistent product information across multiple platforms. Whether a product is featured on a company’s website, a third-party marketplace, or a social media platform, Syndication ensures that the details are accurate and up to date. This is especially important in today’s multichannel retail environment, where customers expect the same level of quality and information regardless of where they engage with a brand. 

Feedback loops through DSA are another critical component of PXM. They help businesses capture customer insights and apply them to optimize product listings and, ultimately, customer satisfaction. For example, if a particular product’s sizing or features are frequently the subject of customer feedback, PXM can help incorporate these insights into the product description and recommendations. This not only enhances the product experience but also strengthens customer trust and loyalty. By continuously refining product experiences, businesses can outpace the competition and meet the ever-changing needs of their customers. 

PIM vs PXM: What are the differences? 

Understanding the differences between PIM and PXM can unlock the true potential of your product strategy, transforming how you connect with your audience. While both systems are critical for managing and presenting product information, they each serve different purposes and address different business needs. 

Product Information Management (PIM) is the process of managing and centralizing all product data, ensuring that all product information is accurate, consistent, and up-to-date across all channels. By consolidating data from multiple sources, PIM systems help streamline processes and improve data quality and operational efficiency. PIM systems are the backbone of product data management, ensuring that the information is reliable and accessible to all stakeholders. The conversations around PIM typically revolve around bottom-line improvements, such as increasing efficiency, reducing errors, and speeding up time-to-market. 

In contrast, Product Experience Management (PXM) takes the conversation to the next level, honing in on how products are presented and experienced by the customer. PXM is the optimization of the entire customer journey, from the first touchpoint to the final purchase, by improving the way products are curated and interacted with. This includes the creation of compelling product narratives, the integration of multimedia, and the personalization of the shopping experience. The end goal? Driving top-line growth by boosting sales and elevating customer satisfaction. Through syndication, PXM ensures a seamless distribution of product experiences across various platforms, maintaining a cohesive and captivating presence for the customer. 

Choosing the right solution for your business needs 

The choice between PIM and PXM is contingent on the specific needs and objectives of your business. If data accuracy and operational efficiency are paramount, a PIM system may be the optimal selection. However, for those seeking to elevate customer interactions and bolster sales, PXM could be the more fitting solution. Many enterprises discover that a fusion of both systems delivers the best of both worlds, ensuring that product data is effectively managed while also delivering exceptional product experiences. 

To maximize the value of your chosen solution, it is critical to ensure that it integrates seamlessly with your existing technology stack. This integration can significantly enhance the efficiency and effectiveness of your operations and help you to realize the full potential of your data and technology investments. Consulting with experts can provide valuable guidance in aligning the chosen solution with your specific business objectives. They can help you assess your current needs, identify potential gaps, and recommend the best course of action to achieve your goals. 

Ultimately, the right solution for your business is one that not only meets your current needs but also supports your long-term vision. The experts at Syndigo can help you understand your requirements, understand your current capabilities, and help you choose between a PIM and a PXM. By carefully evaluating your requirements, considering the importance of syndication and feedback, and ensuring seamless integration with your tech stack, you can make an informed decision that drives growth and enhances customer satisfaction. Contact us to learn more about how you can best equip yourself for a successful commercial future. 

The post Key Differences between PIM and PXM and why they’re important  appeared first on Syndigo.

How to Master Your Product Experience Across Your Entire Ecosystem 

Discover how to eliminate product data inefficiencies, optimize product content, and expand your reach across every channel and retailer with Syndigo Product Experience Cloud for Brands. 

What You’ll Learn: 

• How to manage your product information for accuracy, consistency and speed to market (PIM) 
• Best practices for publishing your product data seamlessly across major retailers 
• How to boost online engagement and conversions with rich media  
• How to track product performance & outpace competitors with real-time analytics 
• Strategies for improving in-store experiences with better product data 

Don’t miss this chance to learn how to enhance operational efficiency, drive sales, and maximize product potential everywhere you sell. 

Watch the Webinar On-Demand

Your Experts

Benny Blum

SVP Product at Syndigo

Helen Grimster

Director of Product Marketing PXM at Syndigo

Jeannie Kim

Senior Product Manager, SCANRS Capabilities at General Mills

Register Now

The post How to Master Your Product Experience Across Your Entire Ecosystem  appeared first on Syndigo.

Generative Engine Optimization (GEO): Mastering organic retail search on Amazon, Walmart, Google and beyond

Date: July 1 @ 12:00 EST

Are you keeping up with the change in retail search?

• 527 days = average age of a brand’s written content on Amazon
• 7X = the number of major search engine revisions on Amazon in the past year

Retail search is evolving fast, but most brands are not. Gen AI algorithms have only widened that gap. Amazon’s COSMO, Google AI summaries, and Walmart, Home Depot, and other major retailers are reshaping how products rank and appear, customizing by consumer. Enter Generative Engine Optimization (GEO),  leveraging the need for AI tools to adapt your content across these new search engines.

Join Syndigo & DetailPage for an exclusive webinar on intelligently measuring, optimizing, and adjusting product content across retailers. Discover how content syndication, structured data, enriched media, and AI-driven insights can maximize organic traffic and drive sales.

Key Takeaways:

• Decode AI-Driven Search Algorithms: Understand how Amazon’s COSMO, Google’s AI summaries, Walmart and Home Depot’s evolving search tools, impact rankings.
• Generative Engine Optimization (GEO): rules and lessons to optimize your brand’s content on these retailers
• Optimize Detail Pages: Learn best practices for structured content, enriched media, and compliance across multiple retailers.
• Insights from Amazon Data: Learn how Amazon’s evolving search trends can guide a broader content strategy across all retail channels.

Bonus: Attendees can request a free analysis of their brand’s content performance on Amazon

Register now for the webinar.

The post Generative Engine Optimization (GEO): Mastering organic retail search on Amazon, Walmart, Google and beyond. appeared first on Syndigo.

Digital Shelf Management & Syndication – Unleash your commerce

Selling online is more than just listing products—it’s about ensuring they stand out and convert across multiple channels. Join us for this exclusive webinar with our partner Squadra, where we’ll explore how to successfully syndicate and optimize product content across platforms like Amazon, Bol.com, Zalando, and Google Shopping.

Watch to discover:

• How to navigate omnichannel opportunities and maximize product visibility
• Why the digital shelf is key to reaching today’s online shoppers
• Essential steps to syndicate product content efficiently
• Exclusive insights from Syndigo’s State of Product Content Report 2024
• Best practices and real-world examples from industry leaders

This online event is the third episode in a series of webinars hosted by Syndigo and Squadra to help companies overcome data management challenges and to learn how to unlock product data and unleash your commerce strategy.

Watch the Webinar On-Demand

Your Experts

Erik Jansen

Partner, Squadra Digital Commerce

Ben Rund

VP Alliances EMEA, Syndigo

The post Digital Shelf Management & Syndication – Unleash your commerce appeared first on Syndigo.

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Boosting Sales at Grainger with Better Content – Supplier Overview

Date: March 25 at 12:00 CST

In a competitive marketplace, industrial supply, hardware and equipment manufacturers need every edge they can get. A focused product experience strategy at key sales channels is one of the best ways to get an edge online and in-store. 

Join representatives from Grainger, along with product content experts at Syndigo, for a comprehensive review of what’s needed to capture shopper attention and loyalty at the leading broad line retail and e-commerce provider. 

You’ll learn about: 

• Grainger’s strategy for differentiating its product experience and serving customers with content 
• Tips and guidance for complying with Grainger’s product data requirements and creating high-impact product pages on Grainger.com 
• A review of the best ways to deliver effective product content to Grainger and tools you can use to save time 

 Come ready to ask questions and learn how to boost sales! Register now to save your spot and have a recording sent to you. 

Register now for the webinar.

Your Experts

Matt Leigh​

VP, Retail Operations Syndigo​

Ahona Mazumder​

Manager, PI Strategic Supplier Syndication​

Andres Alfaro​

Sr. Specialist, Supplier Syndication​ ​

The post Boosting Sales at Grainger with Better Content – Supplier Overview appeared first on Syndigo.