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Unlocking the Power of PXM 

Finally – A Smarter Way to Manage Product Content 

Shoppers today expect more than just a product page – they want details they can trust, visuals they can interact with, and content that actually helps them decide. That’s where Product Experience Management (PXM) steps in. 

In this eBook, we’ll show you how brands and retailers are using PXM to cut through the noise and deliver product experiences that convert shoppers – online and in-store. 

What You’ll Learn: 

• Why managing product content isn’t a one-and-done task – and how to keep it fresh and consistent everywhere. 
• How to use real performance data (not guesses) to make your content better. 
• What it takes to get your content live fast, and in the right format, across all your retail partners. 
• How a connected approach makes it easier for teams to work together and stay on the same page. 

Get the playbook for better product experiences. 

Download the eBook 

Fill out the form below to receive your eBook.

The post Unlocking the Power of PXM  appeared first on Syndigo.

2025 State of Product Experience: What Your Customers Told Us

Date: Tuesday, June 24, 2025   Time: 12:00PM EST / 9:00 AM PT  

Think you know what drives purchase decisions?  

Your customers might surprise you.  

We surveyed 8,500 global shoppers to uncover how they really feel about product content, digital experiences, and what makes them click “add to cart” — or walk away.  

Join Syndigo’s executive leadership as they break down the 2025 State of Product Experience report. You’ll get exclusive insights that go beyond surface-level trends—delivering actionable, executive-backed guidance that brands and retailers can use to lead in today’s shifting commerce landscape. 

Revealed in the webinar 

• What types of e-commerce content actually drive conversions—and which ones are killing your sales 
• How to spot whether your product content is building loyalty or driving customers away 
• How to meet rising shopper expectations with rich, engaging product experiences that convert 
• How economic uncertainty and global trade disruptions are changing consumer behavior—and what you can do about it 
• Where product experiences resonate (and fall flat) across regions and demographics 

Don’t miss this chance to get inside your customers’ minds—and ahead of the trends shaping product experiences in 2025. Reserve your spot now and start turning insights into impact. 

Bonus: Register for the webinar and be one of the first to receive the 2025 State of Product Experience Report!

Register now for the webinar.

Your Experts

Simon Angove

CEO, Syndigo

Tarun Chandrasekhar

CPO, Syndigo

Leah Allen

CMO, Syndigo

Register Now

The post 2025 State of Product Experience: What Your Customers Told Us appeared first on Syndigo.

Content That Scores: Winning the Game with Enhanced Product Pages

Date: June 11 at 12:00 EST

Join Syndigo and special guests from Dick’s Sporting Goods for a live session built exclusively for sporting goods, athletic apparel, and outdoor brands. Whether you work with DSG or other major sporting goods retailers, this session will help you understand how to elevate your product content and expand your reach.

What you’ll learn

• How rich media drives stronger product performance across sporting goods retailers
• A behind-the-scenes look at the optimal process for building and publishing rich media experiences to your product pages
• The retailer perspective: Why rich media matters from the Dick’s Sporting Goods team
• How the Syndigo Sporting Goods Package helps suppliers easily publish product content across 9+ retailers—all for one low price

Who Should Attend:

• Suppliers across categories like outdoors, fitness, apparel, gear, and more
• Brands looking to scale their Enhanced Content without added complexity
• Vendors already working with or planning to work with Dick’s Sporting Goods, Academy, Scheels, and other top retailers
• Retailers in the Sporting Goods, Outdoor, Athletic Wear space.

Register now for the webinar.

The post Content That Scores: Winning the Game with Enhanced Product Pages appeared first on Syndigo.

Conflicting Confidence About Data Readiness 

So what do these data-savvy retailers say they’re getting right? They claim some impressive success with insights into product and supplier data, but these positive self-assessments warrant closer examination, as the data reveals a more complex reality beneath the surface. 

Despite all this confidence, things start looking less than perfect when you dig a little deeper. In fact, 98% of these same executives admit they face serious data readiness challenges.  

The biggest headaches? They’ve got data scattered everywhere, from information trapped in data silos and fragmented sources to inaccurate and incomplete data. 

Another area of weakness includes gathering actionable insights from product/supplier data, despite responding that they have confidence in this area—so there’s a disconnect. These problems could be due to data quality issues and insufficient analytical tools. 

Time Waste Is Real Without a Unified Data View 

The survey also reveals a significant operational inefficiency: every organization reports spending valuable time weekly searching for information or managing data across multiple platforms, which means that data silos and misalignment are a serious problem. Adding to this complexity is the fact that managing multiple systems is time-consuming and likely requires duplicate data entry.  

The Product Experience Contradiction 

While 93% of retailers rate their product experience delivery as “excellent” or “very good,” the data suggests room for improvement. A striking 99% of respondents identify ongoing challenges in: 

• Consumer engagement innovation 
• Brand imagery development 
• Meeting evolving customer demands 

This disparity between perceived performance and acknowledged challenges indicates an opportunity for strategic enhancement in product experience management. 

Enhanced Content & Rich Media are a Growing Priority 

Nearly half of respondents plan to enhance their product content and rich media. This could come in the form of: 

• Detailed descriptions that go beyond basic information 
• Better images and image galleries, with infographics or 360-degree views of products 
• Videos that feature product demos or tours, zooms, how-to guides, installation steps, or testimonials 
• Comparison charts that help customers quickly evaluate one product vs. another 

Take Action Now or Sacrifice Growth 

Retailers know the areas that need improvement to streamline commerce growth—it’s just a matter of having the right strategies and tools to achieve these goals. In terms of priority, more than half plan to improve their omnichannel experience, accelerate vendor onboarding, introduce new products, and invest in new technology.  

The Bottom Line: There’s a lot of Untapped Potential 

Retail executives might be a bit too optimistic about their current data game. The good news? They’re starting to admit there’s room for data management improvement for future success. Organizations that can bridge the gap between perceived capabilities and operational realities will be best positioned to thrive in an increasingly data-driven digital commerce marketplace. 

Accelerate Commerce with Syndigo Product Experience Cloud for Retail

Syndigo Product Experience Cloud for Retail is a comprehensive solution that can help tackle many of these data challenges. It’s the only complete and composable solution designed specifically for retailers to manage and deliver accurate and engaging product information that customers expect on the sites they visit. It includes an integrated PIM that allows for quick vendor product onboarding, vendor master data management, and analytics that monitor data quality scorecards in real time to effectively address retailers’ top data priorities.

The post Retailers Confident in Data Insights, But Here’s What’s Really Going On appeared first on Syndigo.

REQUEST A COPY OF THE EBOOK

Transform Your Product Content Life Cycle with PXM

In today’s fast-moving digital commerce world, managing product content isn’t just about keeping up—it’s about staying ahead. Product Experience Management (PXM) is the key to ensuring your product data is accurate, engaging, and optimized for every channel, driving conversions and brand success.

Our latest eBook, “Transforming Your Product Content Life Cycle,” explores how a connected PXM approach can help retailers streamline content management, enhance digital shelf performance, and continuously optimize product experiences to meet today’s consumer demands.

What You’ll Learn:

• The Five Essential Steps to mastering your Product Content Life Cycle
• How PXM goes beyond PIM to create engaging, high-quality product experiences
• Why data accuracy and syndication matter for winning on the digital shelf
• How AI and real-time analytics drive continuous improvement and higher conversions

Fill out the form below to access the report.

Featured Resources

Ebook

How to Build a Business Case for Product Information Management

Read more

Success Story

Victorinox optimizes data management

Read more

Success Story

GALERIA’s Path to Selecting Syndigo PIM

Read more

The post Transform Your Product Content Life Cycle with PXM appeared first on Syndigo.

Emerging Trends in Product Experience Management (PXM) 

PXM is evolving to meet the demands of a rapidly changing digital landscape. Key trends include:  

• Integration of AI and Machine Learning: Brands are leveraging artificial intelligence to personalize customer experiences, optimize product recommendations, and streamline operations. For instance, AI-powered automated content creation helps brands generate high-quality product descriptions, rich feature bullets, and SEO-optimized copy.  

• Emphasis on Enhanced Content: High-quality, rich media content—such as 360-degree images, videos, and interactive product descriptions—has become essential. This enhanced content not only engages consumers but also provides them with comprehensive product understanding, leading to informed purchasing decisions.  

• Real-Time Analytics and Data-Driven Decision Making: The ability to analyze consumer behavior and market trends in real-time allows brands to adapt swiftly. Retailers utilizing advanced analytics can optimize inventory management, pricing strategies, and marketing campaigns to align with current consumer demands.  

• The Impact of Gen AI on Shopping and Content Creation: Generative AI is poised to revolutionize the retail landscape by transforming how consumers shop and how brands create content. According to Retail Dive, nearly 60% of consumers have replaced traditional search engines with generative AI tools for their shopping needs, seeking more personalized and efficient experiences. This shift necessitates that brands adopt AI-driven strategies to meet evolving consumer expectations. 

Furthermore, AI-powered virtual shopping assistants are becoming more prevalent, offering personalized product recommendations and enhancing the overall customer experience. Amazon’s AI assistant, Rufus, for example, is projected to contribute $700M to the company’s operating profit by 2025, highlighting the financial potential of integrating AI into the shopping experience. 

• Sustainability and Transparency in Retail: Consumers are increasingly prioritizing sustainability and transparency in their purchasing decisions – making it more important than ever for brands to ensure product authenticity, minimize environmental impact, and combat the growing threat of counterfeit goods. A report by McKinsey & Company emphasizes that marketplaces attracting more demand for their sustainable product lines not only decarbonize faster but also perform better financially. Brands that clearly communicate their sustainability efforts and provide transparent product information can build stronger consumer trust and loyalty. 

However, transparency gaps can hinder consumer trust in sustainable products. A study highlighted by Retail Asia indicates that despite businesses increasing their focus on sustainability, a significant portion of consumers remain hesitant to pay extra for sustainable products due to skepticism about the authenticity of their claims. This underscores the need for brands to not only implement sustainable practices but also to communicate them transparently and authentically. 

Turning Trends into Action: Syndigo’s Approach 

Enhanced content and robust analytics are pivotal in the current e-commerce ecosystem, Syndigo addresses the needs to meet consumer expectations and drive conversions by:  

• Building Consumer Trust with Detailed Product Information: Consumers increasingly demand transparency regarding the products they purchase, including insights into sustainability practices and environmental impact. Syndigo’s Master Data Management (MDM) solution offers a centralized platform that consolidates all sustainability-related data, ensuring consistency and accuracy across the organization. This unified approach enables brands to provide detailed and reliable product information, fostering trust and meeting regulatory requirements.  

• Driving Engagement and Conversion through AI-Powered Content Creation: Engaging visuals and interactive content capture consumer attention, increasing the likelihood of conversion. Syndigo’s AI GoPilots™ leverage Generative AI and deep learning to automate the creation of high-quality product descriptions, rich feature bullets, and SEO-optimized copy. This automation streamlines workflows and ensures the delivery of personalized content at scale, leading to increased consumer engagement and higher sales figures.  

• Informing Strategic Decisions with Real-Time Analytics: Access to real-time data is crucial for brands to adapt swiftly to market changes. Syndigo’s Product Experience Cloud integrates comprehensive analytics, allowing brands to monitor product performance, consumer behavior, and market trends. These insights empower brands to optimize inventory management, pricing strategies, and marketing campaigns effectively, ensuring competitiveness in the dynamic e-commerce environment. By integrating advanced technologies like AI and prioritizing sustainability, Syndigo enables brands to enhance their product experiences, build consumer trust, and drive measurable success in the digital marketplace.  

As the retail landscape continues to evolve, brands that embrace intelligent, integrated product experience strategies will be best positioned to lead. From AI-powered content creation to real-time analytics and sustainability tracking, Syndigo empowers businesses to move beyond the basics and deliver product experiences that drive engagement, trust, and conversion—at scale. Whether you’re looking to improve content accuracy, boost visibility, or make smarter data-driven decisions, Syndigo’s unified PXM platform gives you the tools to compete and grow in an increasingly complex digital ecosystem. 

If you are looking to future-proof your brand, talk to a Syndigo expert or schedule a demo to see how our Product Experience Cloud can work for you. 

The post The Future of Product Data: Trends in PXM and Beyond  appeared first on Syndigo.

The complexity of commerce in marketplaces grows with every passing day. Data sources expand in number and diversity, as do the points of sale. Consumers continue to demand a more personalized shopping experience while a surging demand for sustainability has made sellers look for better tools to communicate their values. 

Product Experience Management (PXM) is a comprehensive approach to these developing priorities. It focuses on creating and delivering a seamless, engaging, and consistent product experience for retailers and brands across all customer touchpoints. Unlike traditional Product Information Management (PIM) systems, which primarily handle the collection and management of product data, PXM goes a step further by integrating advanced content creation, personalization, and analytics capabilities.  

By leveraging PXM, businesses can ensure that their product information is not only accurate and consistent but is also tailored to meet the specific needs and preferences of their customers. This results in higher customer satisfaction, increased conversion rates, and a stronger brand presence. In today’s competitive market, where customer expectations are higher than ever, businesses that adopt PXM can gain a significant edge by delivering a superior product experience that drives loyalty and growth. 

The product information journey and how value gets added at every stage 

Product information is critical for the success of any business that deals with a portfolio of products. While every company manages their product information in its own unique way, the journey broadly follows a similar path. This journey encompasses several key stages, each with its own set of challenges and opportunities. Here’s a look at the stages and a description of how PXM contributes to a seamless and effective product experience at each stage. 

1. Ingestion and Creation 

Master Data Management (MDM) is the practice of creating a single, consistent, and trusted source of key business data across an organization. In this stage, MDM is a critical component of PXM as it ensures that critical data—such as product information, customer records, supplier details, and location data—is accurate, standardized, and up-to-date across different systems and business processes. 

Value Add: 

• With the help of automation and workflow rules, PXM reduces operational inefficiencies and data inconsistencies and sets a strong foundation for the entire lifecycle. 

• The reduction in errors here has a positive downstream impact as it leads to fewer product returns. Compliance issues are minimized as well leading to fewer costs from penalties or fines. 

• Ultimately, PXM ensures that the product information in the system is reliable thereby building customer trust. 

2. Content Enhancement 

Enhanced Content (EC) (also known as Rich Media Content or A+ Content) refers to visually engaging, interactive, and informative product content that goes beyond basic text descriptions. This component of PXM includes elements like high-quality images, videos, 360° views, comparison charts, augmented reality (AR), and brand storytelling to improve customer engagement and conversion rates. 

Value Add: 

• Higher customer engagement and brand differentiation are achieved through the use of rich, interactive content, which sets the brand apart and makes the product more compelling to potential customers. 

• The inclusion of rich media such as videos, 3D models, and augmented reality (AR) experiences significantly increases the likelihood of purchase, driving higher revenue and sales. 

• Enhanced product detail pages (PDPs) with rich media and detailed content reduce abandonment rates and enhance customer confidence, resulting in an average 39% increase in add-to-cart rates. 

3. Storage and Management 

PIM is a centralized system designed to collect, manage, enrich, and distribute product data across multiple sales and marketing channels. As a part of PXM, PIM ensures that product information is accurate, complete, and up to date, making it easier for businesses to sell across e-commerce, marketplaces, retail, and digital platforms. 

Value Add: 

• Faster product launches and reduced manual work are achieved through automated content distribution and management processes, streamlining the entire product information lifecycle. 

• Detailed product attributes and rich content support upselling and cross-selling opportunities, enhancing the customer experience and driving higher sales. 

• Well-structured and organized content improves product findability and engagement, making it easier for customers to discover and interact with products, ultimately leading to higher conversion rates. 

4. Syndication 

Syndication is the process of automatically distributing enriched product data from a centralized system to multiple sales channels, marketplaces, retailers, and digital platforms. Syndication in PXM ensures that product information is accurate, optimized, and tailored to meet the specific requirements of each channel. 

Value Add: 

• Automated content distribution expands market reach by efficiently delivering product information to multiple channels, ensuring broader visibility and accessibility. 

• Faster time-to-market, facilitated by streamlined and automated processes, leads to quicker revenue realization by reducing the time it takes to get products in front of customers. 

• Consistent and channel-optimized content improves conversions by ensuring that product information is tailored to each platform, enhancing the customer experience and driving higher engagement and sales. 

5. Analysis 

Digital Shelf Analytics (DSA) is the process of monitoring, analyzing, and optimizing how products appear and perform across e-commerce platforms, online retailers, and marketplaces. It provides insights into product visibility, availability, pricing, customer engagement, and competitive positioning to help brands improve sales and conversions. 

Value Add: 

• Identifying gaps and opportunities for pricing, availability, and search rank helps businesses optimize their product offerings, ensuring they are competitive and easily discoverable by potential customers. 

• Optimized product listings, with detailed and accurate information, drive higher traffic and sales by improving visibility and appeal to customers across various channels. 

• Data-driven decisions, based on analytics and insights, improve product discoverability and positioning by ensuring that products are effectively marketed and easily found by the target audience. 

6. Feedback and Optimization 

A Feedback Loop & Optimization process in managing product information is built on analyzing the performance of the product information in the market. Using that to improve the content and positioning makes for easier A/B testing.  

Value Add: 

• AI-driven enhancements continuously refine content and strategy by analyzing data and providing insights that improve the quality and effectiveness of product information. 

• Adaptive optimization boosts sales by leveraging insights to make data-driven improvements, ensuring that product listings are optimized for maximum performance and customer engagement. 

• Real-time feedback helps refine content to better align with buyer behavior, ensuring that product information is relevant and resonates with the target audience, leading to higher conversion rates. 

PXM adds significant value at various stages of the product information lifecycle by leveraging advanced technologies and data-driven insights. From expanding market reach through automated content distribution to optimizing product listings for higher traffic and sales, PXM ensures that businesses can quickly and effectively respond to market demands. By streamlining processes, accelerating time-to-market, and boosting revenue realization, PXM is an indispensable tool for modern businesses seeking to thrive in a competitive landscape. 

Syndigo PXM is your trusted partner in achieving commercial success 

Syndigo is the only complete and composable PXM solution in the market today with a proven history of delivering real business impact across all our customers. With a suite of solutions designed with the explicit purpose of helping our customers sell more and sell faster, our solutions have been recognized by consumers and analysts alike as the best in the market at doing what we do. Contact us to learn more about how quickly we can enhance your commercial performance and help you beat your competition.  

The post How PXM Elevates Every Stage of the Product Information Lifecycle  appeared first on Syndigo.

The High Price of New Customers 

Grabbing new customers isn’t cheap. Businesses spend big on ads, sales teams, and discounts just to get someone to buy. That’s called Customer Acquisition Cost (CAC)—the total price tag of turning a stranger into a buyer. For example, in eCommerce, CAC can hit $50-$100 per customer depending on the industry, according to stats from ConvertCart. When those costs climb too high, profits take a hit. That’s where Product Experience Management (PXM) steps in. PXM makes sure customers love every step of their journey with a product—from finding it online to using it at home. Companies like Syndigo are helping businesses cut CAC while improving the product experience, which makes customers happy and marketing more efficient. 

What PXM Actually Does 

Product Experience Management, or PXM, is all about managing how people experience a product. It’s the details—like clear descriptions, great photos, or personalized recommendations—that make shopping easy. And most importantly, the speed and scale organizations can create, manage, and syndicate these product experiences are what drive real results. Syndigo, with more than 12,000 clients worldwide, does this better than most. They handle everything from onboarding product information to digital shelf analytics, serving industries like grocery, retail, and automotive. Syndigo’s platform manages over 330 million assets (think product images and specs). That kind of scale means that businesses get accurate, consistent information out fast, which keeps shoppers coming back. 

How PXM Slashes CAC: The Simple Breakdown 

Let’s dig into how an integrated PXM solution saves money on getting new customers. It’s not magic—it’s just smart. 

1. Happy Customers Bring Friends 
When people love a product and their buying experience, they talk about it. Word-of-mouth is gold…and it’s free for businesses. A study from B2B International found over 50% of recommendations come from great customer experiences, not just price or product quality. Syndigo’s PXM tools make that happen by delivering spot-on engaging product content. Some clients have seen as high as a 30% jump in add-to-cart rates after using Syndigo’s enhanced content. Happy buyers spread the word, meaning less need for expensive ads. 

2. Faster Sales, Less Hustle 
Ever abandon a cart because the product details were vague? A PXM solution fixes that by giving customers what they need to decide fast—think detailed specs or reviews at the right moment. Syndigo’s platform helped one consumer goods company boost online sales by 25% just by improving their product information. And faster conversions mean fewer marketing dollars spent chasing leads. In fact, businesses with optimized product pages can see conversion rates rise from 2% to 5%, cutting CAC by needing fewer clicks to close a sale, per Smartlook. 

3. Smarter, Cheaper Marketing 
Marketing can become a money pit if you’re blasting ads to everyone. PXM gives businesses insight—like what customers search for or what they click on—to target the right people. Syndigo’s analytics can show a retailer that customers want eco-friendly packaging, as an example, so the retailer focus ads on those themes instead of guessing. A targeted campaign might cost $10,000 and land 500 customers (CAC of $20), while a broad one could cost $15,000 for the same number (CAC of $30). That’s real savings. Plus, Syndigo’s network connects 12,000+ enterprises with 2,000+ global retail partners, making data sharing a breeze. 

4. Keeping Customers, Not Chasing New Ones 
Here’s a twist: keeping current customers happy cuts the need to find new ones. Acquiring a new customer can cost between 5-25 times more than retaining an existing one, according to Zendesk. A comprehensive PXM solution can help companies build loyalty with consistent, trustworthy experiences. Imagine a grocery retailer using Syndigo to keep brands’ product information the same online and in-store—customers trust the site and the store, and stick around. Less churn means CAC drops over time because you’re not always starting from scratch. 

Real Stories: Syndigo in Action 

Syndigo’s not just talk—we deliver results. Take one manufacturer client, who doubled his brand’s speed to market with Syndigo’s PXM tools. Faster launches mean quicker sales, which lowers the cost per customer. Another example: a brand managing content across 12+ regions and 15+ languages with Syndigo saw global growth without huge marketing spends. These wins show how Syndigo disrupts the game, making CAC manageable. 

Why Syndigo’s the Disruptor 

Let’s be real—lots of companies offer PXM products, but Syndigo is different. With a network that big—12,000+ clients, 2,000+ retailer partners—and tech that handles 330 million assets, they’re the backbone for businesses looking to accelerate efficiency. Their focus on data quality ensures customers get what they expect, every time. That’s why brands in grocery, health, and even industrial manufacturing rely on them. They’re not just helping with online images—they’re changing how companies think about growth. 

A Few Numbers to Chew On 

• 30% Lift: Syndigo clients see a 30% boost in add-to-cart rates with better content. More carts filled, less spent on ads.  
• 25% Sales Jump: That consumer goods company? Their 25% online sales increase shows PXM’s power to convert.  
• 2x Speed: Double the speed to market means half the time waiting for revenue, shrinking CAC timelines.  
• 50% Referrals: Over half of recommendations come from experience, not price—our PXM solutions help make that happen. 

PXM Pays Off 

Here’s the bottom line: PXM, implemented properly, is a platform for growth—and a money-saver. By making customers happy, speeding up sales, sharpening marketing, and keeping people loyal, it tackles CAC head-on.  

Syndigo is leading the charge, disrupting how businesses approach growth. With digital shopping booming, this strategy’s only getting bigger. Whether you’re a small retailer or a global brand, PXM—and Syndigo—can make your customer hunt a lot less costly. 

The post The Role of PXM in Mitigating Customer Acquisition Costs  appeared first on Syndigo.

There was a time when businesses kept things simple—products, prices, and plain old data. Managing all that information in one place was a big deal, and that’s where Product Information Management (PIM) systems came in. These systems were the quiet heroes behind the scenes, keeping everything organised like a digital filing cabinet for product descriptions, specifications, and pricing. But as consumer behaviours and expectations have evolved, so has the technology. Enter Syndigo—a company that takes the traditional concept of PIM and elevates it into the dynamic world of Product Experience Management (PXM), all while adding a bit of glitter to the process (metaphorically, of course).

The Roots: PIM’s Job Was Never Easy

Back in the day, PIM was revolutionary. It centralised product data, made it consistent, and ensured that every product page had the correct name, image, and price. For businesses managing thousands of items, this was a lifesaver. PIM from providers like Syndigo eliminated the chaos of spreadsheets and manual updates, ensuring efficiency across teams.

However, as consumer demands grew beyond just “accurate data,” the limitations of traditional PIM systems became clear. They focused on organisation and distribution but lacked the creativity and engagement needed to truly resonate with customers.

The Big Shift: Experiences Rule the Day

Cue the digital revolution. Suddenly, consumers weren’t just shopping on websites—they were using apps, social media platforms, and even virtual assistants. Expectations skyrocketed. It was no longer enough for a product to simply list its features. Shoppers wanted to connect with stories, experiences, and meaningful interactions. It wasn’t about just showing what a product was but also answering why it mattered and how it fit into their lives.

Think of it as trading in a black-and-white world for one filled with vibrant rainbows and, perhaps, a unicorn or two grazing nearby. In this new landscape, Syndigo has embraced the magic of PXM, redefining how brands engage with their audience.

The Syndigo Advantage: PIM to PXM Revolution

Syndigo has taken the foundation of PIM and infused it with the innovation and creativity required for modern commerce. Here’s how Syndigo transforms static data into dynamic experiences:

• Personalisation Made Easy: Syndigo’s PXM solutions allow brands to tailor product experiences to individual shoppers. Whether it’s showcasing seasonal variations of a jacket or recommending the right product based on location, Syndigo ensures every interaction feels relevant.
• Rich, Immersive Content: Text descriptions alone just don’t cut it anymore. Syndigo enables brands to integrate videos, high-resolution images, AR capabilities, and 360-degree product views so customers can truly experience a product before making a purchase.
• Omnichannel Syndication: Whether a shopper is browsing Instagram, exploring a brand’s website, or walking through a physical store, Syndigo ensures consistent and optimised content delivery across every touchpoint.
• Data Management and Governance: With Syndigo’s integrated approach—combining PIM, DAM (Digital Asset Management), and compliance tools—brands can trust that their product information is always accurate, consistent, and aligned with regulatory standards.
• Analytics That Drive Results: Syndigo doesn’t just manage data—it helps brands understand how their content performs. With actionable insights and real-time analytics, brands can continuously optimise their product experiences.

And Syndigo’s PXM approach doesn’t ignore the retailer side of the equation. They provide a full suite of vendor data onboarding and management tools, in addition to PIM and analytics capabilities, to ensure accuracy and consistency throughout the retailer ecosystem.

Why the Evolution Matters

The leap from PIM to PXM isn’t just about upgrading technology—it’s about meeting the demands of a new, experience-driven economy. Customers no longer want to just browse products; they want to feel a connection. Syndigo helps brands deliver emotional, personalised experiences that drive loyalty and engagement, setting them apart in an increasingly competitive market.

What’s Next?

As technologies like AI, machine learning, and augmented reality continue to advance, Syndigo is leading the way in the PXM revolution. Imagine a world where every shopper feels as if every product was handpicked for them, where buying decisions are guided by rich, immersive experiences, and where brands build lasting emotional connections with their customers. Imagine infusing a shopper’s journey with a touch of sparkle, a dash of glitter, and just the right amount of unicorn magic to make it truly enchanting.

What started as a simple system to organise product data has evolved into a robust platform for creating unforgettable experiences. And Syndigo is leading the way, helping businesses transform their data into meaningful, delightful, and profitable connections.

The post From Data to Delight: How Syndigo is Leading the Journey from PIM to PXM  appeared first on Syndigo.