This presents a significant opportunity for brands to enhance their product experience and capture a larger share of the market. But as competition heats up in store and online, and consumers become increasingly discerning about purchases, they’ll have to work to stand out and engage shoppers.

Hurdling Obstacles in a High-Competition Industry

According to the latest Sporting Goods Industry Executive Pulse Check from the WFSGI (World Federation of the Sporting Goods Industry), just 44% of industry executives are feeling optimistic about their growth opportunities this year.

Fast-changing markets and mercurial consumer preferences present a complex challenge for brands in these spaces. And stiff competition from both established brands as well as new disruptive newcomers is fragmenting the market. According to McKinsey research, for instance, the two largest incumbents in sportswear lost ground to new and existing challenging brands over the last five years.

Fortunately, there are reasons to be optimistic: both new and established brands have access to low-hanging fruit that can help them stand out to consumers. By establishing a strong product experience and cultivating it across the entire marketplace, businesses in athletic wear, outdoor, and sporting goods can get an edge and grow sales.

Scoring Big in a Competitive Market with Sporting Goods Content Syndication

Consumers consider products in athletic wear, outdoor and sporting good categories with different and often greater care than items in other verticals like CPG or fashion apparel.

Shoppers want to be confident their purchases will fulfill their needs in high-demand situations and be built to last in competitive sports or rugged outdoor environments. The stakes for every purchase could be very high, up to and including the comfort and safety of the shopper.

That expectation puts pressure on brands to supply an abundance of high-quality product content for every item, so a potential customer is never uncertain about what a product can do and whether it will fit their needs. That includes supplying everything from basic, fundamental information like a product’s weights and dimensions to comprehensive images showcasing it from every angle. Consumers are increasingly demanding even richer content: videos and imagery showcasing a product in use, comparison charts that help them pick out the right option from a product line, user guides and manuals, digital product tours, and more.

But despite the size and potential of the sporting goods and related markets, the sophistication of product experiences has not always fully matured compared to some other retail sectors. This represents an enormous opportunity for businesses to get a hot start off the block and establish themselves as the go-to brands in this space by taking a few key actions.

Level Up Your Content Syndication Game

Consistent, complete product depictions are essential for building consumer trust and standing out on competitive shelves. But keeping up appearances across channels can be a monumental challenge, especially in a space where a brand might get significant sales at big box supermarkets, regional and specialty retailers, and e-commerce platforms—all of which have their own unique content requirements and product environments.

The best way to ensure your products are featured accurately and in the best possible light at every consumer touchpoint is with automated product content syndication.

Syndication reduces the amount of manual effort required to upload new item information and updates to retail and e-commerce partners, making it possible to scale up your brand presence across channels and minimizing potential for errors.

The simplest solution is content syndication through a reliable Product Experience Management platform, preferably one that with a large recipient network that can connect your brand directly to all your most important retail partners from a single interface.

A content syndication provider with custom data checks and validations for each retail recipient can ensure your content is provided in the correct format, optimized for performance at every input.

Get Shoppers Over the Finish Line with Enhanced Content

Enhanced Content is transforming the way sporting goods brands engage with their customers online. By incorporating rich media elements such as high-quality images, videos, 360-degree views, and interactive features, brands can create a more immersive and engaging shopping experience on their product pages. This type of content not only captures the attention of potential buyers but also provides them with a deeper understanding of the product’s features and benefits.

Enhanced content can significantly improve conversion rates by addressing common customer questions and concerns right on the product page and helping them visualize the experience they’ll have using the product. For example, detailed product videos can demonstrate the functionality and durability of athletic gear, while 360-degree views allow customers to inspect every angle of outdoor equipment. It’s no wonder that product pages with Enhanced Content see an average 39% lift in add-to-cart rates!

Monitor and Optimize

The sporting goods market is still developing and maturing. New platforms and services are likely to continue disrupting the market, and existing ones will shift and adapt to consumer behavior. That means you’ll need to closely monitor content performance, experiment to see what works, and refine your product experience over time. Real-time analytics like content completion scores and Compare With Live can help you ensure your content is published and ready in this dynamic, fast-changing environment.

The post How to Win the Race for Shopper Attention in Sporting Goods, Athletic Wear and Outdoor appeared first on Syndigo.

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Data Confidence Paradox: Are Retailers as Data-Ready as They Think?

Retail executives overwhelmingly rate themselves as data experts—with 94% claiming “excellent” or “very good” ability to extract insights from their data. Yet beneath this confident exterior lies a revealing truth: a staggering 98% of these same executives admit they face data readiness challenges.

Discover these and more insights from our research collaboration with Retail Dive, “Retailers Express Data Confidence While Confronting Data Challenges.”

What You’ll Learn

• The Truth Behind the Numbers: Detailed findings that reveal the gap between retailers’ data confidence and their actual operational challenges.
• Where Time Is Being Wasted: Specific data management inefficiencies that are slowing growth and innovation.
• Product Experience Priorities: How leading retailers plan to enhance content and rich media to meet evolving customer demands.
• Strategic Action Steps: Practical approaches to bridge capability gaps and transform data management for commerce growth.

Download Your Copy Today!

Fill out the form below to access the report.

The post Data Confidence Paradox: Are Retailers as Data-Ready as They Think? appeared first on Syndigo.

By Stephanie Nelson, VP Connected Commerce & Performance Media, Acosta Group

One minute you’re scrolling TikTok. The next you’re reading reviews on Amazon. Then you’re standing in a store aisle, price-checking before buying online.

That’s how people shop now—bouncing between apps, websites, and stores.

By 2027, 70% of retail sales will be sparked by something digital like an ad, review, or search result. And retail media is exploding, with ad spend surging across platforms like Amazon, Walmart, and Instacart. In the U.S. alone, retail media spend is expected to grow another 20% in 2025.

Competition is fierce. Clicks are expensive. Consumers are scroll-weary. Layer on inflation, a boom in private label, and razor-thin margins, and the entire retail media ecosystem is feeling the pressure.

Spoiler alert: The solution isn’t about chasing the cheapest ad bundle. It’s about understanding how ads influence actual behavior. Sure, cheap impressions might drive a few sales, but the goal here is long-term growth.

Knowing how every piece of the retail puzzle connects—and optimizing in real time—is how you win today.

Why Should You Care?

Because it adds up—fast.

Retail media campaigns don’t work in a vacuum. Their success depends on the health of your digital shelf. But too often, these pieces are treated separately, leading to disjointed strategies that fall short. Even the coolest campaign can miss the mark if your product listings are buried, out of stock, or missing info.

Shoppers expect a smooth experience. If your content isn’t catchy and useful, they’ll move on.

That’s why our Connected Commerce team works closely with data gurus like Syndigo to help brands build smarter strategies. We make sure your digital shelf isn’t just “retail ready.” We ensure your entire digital presence is working in synch—ads, product pages, pricing, and even reviews.

Five Simple Ways to Turn Data into Performance

1. Make sure shoppers can actually find you

If your products aren’t showing up when shoppers search, they might as well not exist.

Suppose a pet food brand ranks on page two for grain-free dog food, even after a targeted retail media campaign. A few strategic tweaks to the product detail page—refining the title or sharpening keywords—can double conversion rates in just a few weeks.

Start by looking at your share of search across branded and high-priority keywords. This shows how your products rank compared to competitors and highlights ways to improve visibility.

Then use digital shelf intelligence tools to fine-tune product titles, descriptions, and bullet points to improve organic rankings.

And be smart about spending ad dollars. Don’t waste money advertising a product that’s already ranking high. For those, a light touch keeps your position. Instead, invest in underperformers. Often, it’s not your bid that’s holding you back—it’s your content.

The takeaway: Small content tweaks can create big performance lifts. Use that budget to boost the ones that need help.

2. Stay ahead of the competition with real-time shelf intelligence

Availability and eligibility can feel like a game of Minesweeper. Everything’s fine until something suddenly explodes. Product runs out. A promo flag disappears. And just like that, momentum stalls.

These details can make or break a sale. The good news? With real-time shelf signals, you can spot these disruptions before they hurt performance—and even track when your competitors hit the same snags.

When you know exactly where you’re losing on price or availability, you can adjust your bids and budget in real time. That might mean shifting spend to a SKU that’s converting well or pulling back on one that’s temporarily off the shelf.

The takeaway: Watch who’s showing up next to you in search. If your competitor is cheaper or in stock when you’re not, you’re losing the sale. Stay alert. Stay nimble.

3. Turn customer reviews into advertising gold

Brands often invest in audience data and attribution models to improve campaign performance. But what they miss is the gold hiding in plain sight: real shoppers, telling you what they like and how they talk about it.

Sure, your review data can shape stronger ad messaging, sharper product titles, and more relevant copy. But it goes deeper than that. The people writing the reviews matter, too—age, usage behavior, even lifestyle details can shape your targeting.

Reviews can also uncover gaps in your assortment. If customers are loving a specific flavor or size—and you’re not promoting it yet—that could be your next best seller.

The takeaway: Real words from real people can guide your creative, improve targeting, and spotlight new opportunities.

4. Fix your product pages before you advertise

Don’t waste media dollars sending shoppers to weak product pages—especially on major stages like Walmart or Target. Your ads might earn the click, but if shoppers land on a page with blurry images, vague descriptions, or bad reviews, they won’t stick around.

Clean, clear, and visually strong product pages help turn clicks into conversions.

And it goes both ways. Strong product content boosts ad performance, and smart campaigns can drive in-store wins. Take Zico, for example. Sponsored Product ads on Walmart boosted both gross merchandise value (GMV) and visibility. And through close collaboration with the Walmart buyer, Zico expanded distribution into 700 more stores. As their in-store footprint grew, so did digital engagement.

The takeaway: Use retail media data to sharpen your product pages. If a keyword or ad is driving clicks, update your content to reflect that language—it’ll lift both ad performance and organic rankings.

5. Measure what matters with connected analytics

To truly measure the impact of your retail media and digital shelf efforts, you need closed-loop analytics. You should be able to see which ad, on which platform, actually led to a sale. That’s the only way to move from guesswork to real cause and effect.

Without this clarity, even the smartest strategies stay stuck in theory. The right tools should connect shelf signals to media performance, support quick pivots, and clearly show what’s working (and what’s not.)

The takeaway: Don’t settle for vague dashboards. Make sure your data tools show the full picture, from impression to sale. If you can’t measure results, you’re just spending.

ABOUT ACOSTA GROUP

Acosta Group is a collective of the most trusted retail, marketing, and foodservice agencies empowering brands and retailers to win in the modern marketplace. By delivering transformative solutions, Acosta Group connects brands with consumers everywhere they sell.

The post Your Ads Are Showing Up. But Are They Working?   appeared first on Syndigo.

Many brands assume their product information is live and accurate, but without manually checking each one, they are left guessing. And guesswork can lead to missed sales, frustrated shoppers, and products falling off the digital shelf. 

If you sell on major online marketplaces and retail platforms, visibility is everything. Some of the biggest and most competitive retail platforms – having that visibility is even more critical. These retailers drive millions of product searches daily, and ensuring your listings are live and accurate can make or break your success. 

The Problem: You Can’t Fix What You Can’t See 

Brands face three major headaches when it comes to product syndication: 

• No visibility. Once product content is sent to retailers, there’s no easy way to know if it’s actually live. 

• Manual checks are painful. Checking retailer sites one by one takes too much time and still leaves room for errors. 

• Content inconsistencies. Even if a product is live, the details might not match what was originally published, creating confusion for customers. 

These challenges don’t just slow you down – they hurt sales and weaken your brand trust. 

A Smarter Way to Keep Tabs on Your Product Listings 

Instead of relying on manual checks or waiting for customers to point out issues, Syndigo’s Is it Live feature gives brands a real-time  validation tool that ensures product listings are accurately published and displayed on key retailer sites. Integrated within Syndigo’s Product Experience Cloud for Brands, Is it Live automatically checks whether a product is live and visible on a retailer’s website and verifies if the content matches what was originally published. 

And the best part? And the best part? It’s available for leading online marketplaces and retail platforms – key players in today’s e-commerce landscape. If you sell on these sites, keeping your product live and accurate gives you a major competitive edge.

• Instant status update – know right away if your product is Live or Not Live. No more guesswork or manual checking. 

• Automatic content checks – see if your published product information Matches or Does Not Match what’s actually on the retailer’s site. 

• Hands-free monitoring – forget about endless manual checks. Is it Live integrates with Syndigo’s Digital Shelf Analytics to automate the validation process, saving you time and frustration. 

Why Is it Live is a Game-Changer 

Here’s what brands love about this new capability: 

• Less time wasted. Stop refreshing product pages and manually verifying listings. Let automation handle it. 

• Confidence in your content. Be sure that what you published is what customers see on retailer sites. 

• Better retailer relationships. Fix issues before they become problems. Keep retailers happy and your listings in good standing. 

• Stronger Product Experience Management. By integrating real-time validation into your workflow, you ensure accuracy at every stage of the product content lifecycle. 

Want Even Deeper Insights? Try Compare with Live 

If you need more than just a yes/no status update across platforms, Syndigo’s Compare with Live takes things a step further: 

• Side-by-side comparison – see exactly what’s different between your published content and the retailer’s live listing. 

• Pinpoint issues faster – find and fix mismatched product details before they impact sales. 

• Stay in control – ensure your brand is represented accurately and consistently across every retailer. 

• Optimize your PXM strategy – Compare with Live enhances PXM by providing granular insights into how your product content appears across retailers, helping you continuously improve. 

Take the Uncertainty Out of Your Product Listings 

You worked hard to create high-quality product content – don’t let it go to waste. 

With Syndigo’s Is it Live feature, you’ll always know where your products stand. And with Compare with Live, you can take full control of content accuracy and consistency across retailers. 

If you sell on the big retailer sites, now is the time to take control of your product visibility. These retailers drive massive e-commerce traffic, and ensuring your product content is live and accurate is key to stand out. 

And this is just the beginning – we are working to expand Is it Live to even more retailers soon, bringing even greater visibility and control to your syndication process. 

The post Is Your Product Actually Live? The Smarter Way to Track & Validate Retail Listings  appeared first on Syndigo.

The Sound of Commerce: Remixing the Future of Retail

The beat of retail is changing—and the future is sounding sharper than ever. Catch the on-demand version of our dynamic webinar where industry experts tuned into how data, AI, and SaaS are transforming the rhythm of commerce.

From reimagining Product Information Management (PIM) to deploying AI-powered automation, we’ll show how leading brands are transforming their operations for a more agile, connected, and future-ready retail experience.

What You’ll Hear:

• Welcome & Introduction with James Mupawose and Ben Rund
• Remixing PIM for a Glittering Retail Future: Trends & Transformation with Helen Grimster (Former Gartner Analyst and Queen of PXM)
• AI-powered automation in action with The Syndigo Team
• Business Case & ROI Discussion – Why move to SaaS & how to justify the investment with Dean Hannant (Principal Consultant)
• Networking and Q&A

Watch the Webinar On-Demand

The post The Sound of Commerce: Remixing the Future of Retail appeared first on Syndigo.

REQUEST A RECORDING OF THE WEBINAR

Success in Retail: Mastering Onboarding, Marketplaces and Compliance

Language: German

Stay ahead in retail with efficient supplier integration, marketplace optimization, and compliance. In this pre-recorded session, experts from Advellence & Syndigo share strategies to streamline operations and cut costs.

What You’ll Learn:

• Why structured data onboarding is crucial for your success
• How to efficiently clean up incorrect or incomplete manufacturer data
• Best practices for smooth and automated data management

Request a recording of the webinar.

Your Experts

Bernd Kenda

Head of Marketplaces, GALERIA

Bert Middendorp

eCommerce Director, GALERIA

Björn Föhmer

Sales Director Germany, Advellence

Garvin Prenzing

Managing Director, Advellence

Dr. Martin Gliesche

Head of Sales DACH, Syndigo

The post Success in Retail: Mastering Onboarding, Marketplaces and Compliance appeared first on Syndigo.

We surveyed 1,510 consumers who shopped during the weeklong period leading up to and through Cyber Monday to unwrap what they thought about the product experiences they encountered through a record-breaking peak season. Check out some highlights of the findings and get the complete results in Unwrapped 2024: Product Content Performance In Peak Holiday Periods. 

Content availability holds steady—with room to improve 

78% of peak holiday shoppers strongly or somewhat agreed that they were able to find the information they wanted about products they were considering this year. This figure is roughly flat with what Black Friday/Cyber Monday shoppers shared with us last year, indicating that brands and retailers have maintained a relatively high level of base content availability even as the holiday shopping climax widens and becomes more competitive.  

To what extent do you agree or disagree with the following statement: When shopping during this year’s Thanksgiving/Black Friday/Cyber Monday week sales event from November 25th – December 2nd…

I was always able to quickly and easily find the product information I needed to feel confident about the products I was interested in.

Tips and takeaways 

Still, more than 1 in 5 shoppers indicated they weren’t able to readily source the content they sought to feel confident about a purchase decision, showing plenty of room for improvement. A content provider with a strong syndication network that appropriately tailors content to each retailer can ensure your products are depicted appropriately everywhere they are sold. 

Love at first sight 

Basic images of products and packaging are looked for much more often during the peak holiday season than the rest of the year. In The State of Product Content 2024, Syndigo found that 39% of shoppers noted ‘basic images of product and packaging’ were likely to influence a purchase decision online. During the peak holiday season, that figure spiked to 49%. For comparison, shoppers reported slightly less interest in basic product data like weight, measurements, and ingredients during the holidays (45%) than the rest of the year (52%). 

Tips and takeaways 

During a fast-paced phase of digital commerce packed with time-sensitive deals, holiday shoppers may be more inclined to shop visually. For brands and retailers that count on a big peak holiday, that makes it particularly important to have the latest, most-up-to-date product images available with multiple angles and perspectives for easy review across devices.  

Ratings and reviews rule 

Ratings and reviews of products were among the top product information sought by gift shoppers, with 45% of surveyed respondents saying it was one of the first things they sought out. 60% of peak holiday shoppers overall said ratings and reviews influenced purchase decisions very much or a little. 

During or near the Thanksgiving/Black Friday/Cyber Monday week sales event from November 25th – December 2nd…How much, if at all, did product recommendations and reviews from other shoppers influence your decision to purchase or not purchase any product?

Tips and takeaways 

Positive ratings and reviews can make all the difference in driving a purchase on both digital and physical shelves. Scoring scales and review systems can vary significantly from site to site, and it’s important to monitor performance across all of them and respond quickly to shopper questions and concerns. Rating and Reviews reporting makes it possible to keep an eye on all your items, act on concerning trends, and improve scores over time. 

The post What Holiday Shoppers Told Us About Your Product Experience  appeared first on Syndigo.

SUCCESS STORY

Cooking up Efficiency with Syndigo PIM

Culinary Depot has established itself as a premier commercial kitchen equipment supplier since 1999. They specialize in building, renovating, and servicing commercial kitchens for diverse institutions including hospitals, schools, hotels, and restaurants. As a full-service food service equipment partner, they excel in delivering comprehensive kitchen solutions from initial concept to final implementation, ensuring projects are completed on budget, on target, and on time.

Their significant growth started to strain their website processes and increased the challenge of effectively managing their product data. They quickly realized that a Product Information Management (PIM) solution was needed to address these growing pains and selected Syndigo PIM.

Some of the benefits realized by using the solution include: 

• Quick startup out of the box without a time-consuming, complex implementation.
• Automated bulk processing with precise and secure transfer of large product datasets.
• A 95% improvement in product data cleanliness and quality.

Data Growth Challenges Reach a Boiling Point

Culinary Depot’s rapid expansion from 30 in-office employees to over 150 staff members across multiple continents created significant operational challenges. The company struggled with inefficient product data management processes that heavily relied on Excel spreadsheets, leading to frequent accuracy issues and time-consuming manual effort.  Additionally, their rapid expansion into new markets along with a growing product catalog created increasingly complex supply chain and data management issues that made it more difficult to accurately track critical information about their products.

The absence of a centralized PIM system impacted their ability to scale operations, while their website processes struggled to keep pace with their growth trajectory. These challenges made it clear that a PIM solution was necessary to maintain a competitive edge while continuing to provide excellent customer service.

Culinary Depot Fires Up Its Data Management with Syndigo PIM

After careful evaluation, Culinary Depot selected Syndigo PIM. They were impressed with its comprehensive feature set, backed by a professional and knowledgeable implementation team and expert support. Scalability also provided confidence in its ability to support continued growth. The data management tools for handling large product catalogs sealed their decision, making Syndigo the clear choice for meeting their data management needs now and in the future.

When looking into software options we were impressed with Syndigo’s many capabilities and their professional and helpful staff. We were also confident that Syndigo would be able to help us scale as we continue to grow.

Pinny Frieder

Director of eCommerce at Culinary Depot

A Recipe for Operational Excellence

Syndigo PIM delivered many advantages to Culinary Depot’s operations. The out of the box BigCommerce connector enabled single-click integration capabilities. This plug-and-play functionality eliminated the need for a complex implementation, allowing for rapid deployment that accelerated their time-to-value.

The automated batch processing capabilities transformed their data management processes, enabling the safe and accurate handling of large volumes of product data in less time. They also achieved an impressive 95% improvement in data cleanliness and quality.

Operational efficiency saw dramatic improvements. Time previously spent on manual data entry was significantly reduced, allowing staff to focus on more strategic tasks. The improved accuracy in product information reduced errors and rework, enhanced team productivity, and streamlined workflow processes.

Additionally, the online shopping experience for customers significantly improved, making it more pleasant and efficient.

Sizzling Success

Culinary Depot’s selection of Syndigo PIM addressed their critical data management challenges, providing a solid foundation to support the company’s continued growth. The solution not only resolved their immediate data issues, but also delivered a scalable platform to power future expansion. The successful transition from manual to automated processes, coupled with superior data quality and accuracy, has advanced their operational success.

The partnership between Culinary Depot and Syndigo demonstrates how the right PIM solution can transform business operations and create lasting value for both the organization and its customers.

The post Cooking up Efficiency with Syndigo PIM appeared first on Syndigo.

E-commerce is evolving at an unprecedented pace, with generative AI (Gen AI) emerging as a powerful tool for transforming customer experiences and driving sales. At the recent Tech for Retail event in Paris, SQLI and Syndigo teamed up to discuss how companies can leverage Gen AI to boost their e-commerce strategies. Here’s a recap of the key takeaways from our discussion panel. 

The Perfect Partnership: SQLI and Syndigo 

Syndigo is a global leader in data management solutions, offering tools like PIM (Product Information Management), MDM (Master Data Management), or syndication. These solutions help brands and companies streamline and enrich product data, ensuring seamless distribution across digital channels. SQLI, on the other hand, excels in digital transformation, crafting high-impact e-commerce platforms and optimizing user experiences with cutting-edge technologies like AI and automation. Together, we form a seamless blend of data mastery and customer-centric digital experiences. 

Gen AI: What Is It, and Why Does It Matter? 

Generative AI refers to AI models capable of creating content—be it text, visuals, or even recommendations—based on existing data. While Gen AI requires training on robust datasets, it offers immense potential for e-commerce, including: 

• Dynamic Content Creation: Personalize product descriptions, recommendations, and marketing messages based on customer data. 
• Visual Search: Enable customers to search for products using images, improving product discovery. 
• Augmented Reality (AR): Allow customers to visualize products in real-world scenarios, such as trying on outfits or previewing furniture in their homes. 
• Localized Content: Tailor content to specific regions and cultures, ensuring relevance and resonance. 

How Gen AI Revolutionizes E-Commerce 

Our panel explored several practical applications of Gen AI in the e-commerce space: 

1. Personalization at Scale: Gen AI enables hyper-targeted recommendations and promotions by analyzing customer preferences and purchasing habits. From personalized emails to unique pricing strategies, it enhances customer satisfaction and boosts conversions. 

2. Enhanced SEO and Content Quality: Automatically generate SEO-optimized content and refine product descriptions based on customer sentiment analysis. This not only improves search visibility but also ensures product details resonate with shoppers. 

3. Real-Time Inventory Insights: Leverage Gen AI to manage inventory efficiently, offering alternative suggestions when items are out of stock to minimize customer frustration. 

4. Trend Analysis and Forecasting: Analyze market trends and recommend products or combinations that align with current consumer preferences, ensuring your offerings remain relevant. 

5. Intelligent Chatbots: Provide instant, personalized support using natural language processing, guiding customers through their shopping journey and addressing queries effectively. 

The Future of Gen AI in E-Commerce 

Syndigo and SQLI are committed to integrating Gen AI into every aspect of the e-commerce value chain. Whether it’s enriching product data, generating localized content, or creating dynamic marketing campaigns, Gen AI offers limitless possibilities. By embedding AI capabilities into our platforms, we empower businesses to: 

• Deliver exceptional customer experiences. 
• Improve operational efficiency. 
• Drive measurable growth and ROI. 

The post Tech For Retail Paris 2024 : Key takeaways  appeared first on Syndigo.