With the implementation of Syndigo’s comprehensive cloud-native solution and professional support from Advellence, the long-established Swiss company is strengthening its innovative power in data management.

A smart approach – determining the project objectives

A modern and scalable data management solution is crucial to the success of internationally active company with a broad product range like Victorinox. A standalone PIM solution was no longer sufficient to achieve the company’s goals across the entire area of data management.

As a comprehensive solution for PIM and MDM with a multi-domain approach, plus digital shelf analytics, syndication, and enhanced content – Syndigo is now making a significant contribution to the development of a sustainable digitization strategy at Victorinox. Following the successful implementation by the experts from Advellence, the Swiss company will also receive long-term support in securing and expanding its market position.

Why Syndigo and Advellence?

In the search for an alternative solution to the previous system and a partner with years of sound expertise for the implementation of the project, the choice finally fell on Syndigo and Advellence.

Several factors helped to make the determination: Compared to other providers, Syndigo was the strong choice due to its better integration capability and MDM functionalities. Despite the individual advantages of other providers, Syndigo’s overall package was more convincing.

The implementation of the solution and the competent project support from Advellence enabled Victorinox to go live with the system in just five months. This rapid implementation was a key success factor. And, Syndigo also provides the necessary scalability to meet future business requirements, which was an essential requirement for Victorinox to ensure that the system can keep pace with the company’s growth.

A masterful choice, positioned for innovative data management in the future

Thanks to the partnerships with Syndigo and Advellence, Victorinox was able to easily migrate the data and processes from the old system and implement some initial optimizations for the go-live launch. Almost 15,000 articles in 12 languages can now be managed efficiently in a future-proof and scalable solution.

The decision in favor of Syndigo and Advellence was therefore a strategic step that prepares Victorinox perfectly for future challenges and growth.

The Challenge: A Dash of Complexity

As the Brand Manager at Blount Fine Foods, Sasha’s day-to-day routine is filled with optimizing marketing copy, setting up sponsored search and organic search, leaving in-store campaigns simmering on the back burner. With limited resources and support, it was challenging to orchestrate the flow of all their content and campaigns. Sasha and the team understood that maintaining consistency and quality across diverse retailer channels was crucial.

“I was not able to keep tracking inconsistencies on different sites, there were so many, and it was very hard to pinpoint by manual checking.” said Sasha about maintaining content consistency and quality across sites manually.

In addition, Sasha and the team, were in the dark about how their content was performing on retailer sites. Although retailer content scorecards are helpful, Sasha’s team needed real-time insights, not just quarterly check-ins.

Navigating retailer portals can be like decoding an ancient cookbook. Sasha’s daily routine includes figuring out these digital mazes, and finding essential elements – product descriptions, images, and details – was a day-to-day challenge.

Having the report available for me to either speak to the sales team or to use it to escalate any issues that need to be addressed is super helpful for me.

Streamlined Simplicity with a User-Friendly Flavor

The product index became Sasha’s magic wand, she can easily tweak the titles, descriptions, and imagery, with no more portal puzzles – just smooth content updates.

And with Syndigo’s Compare with Live real-time monitoring, Sasha and the team stay confident that the updates they make are being reflected on retailer sites by comparing the data side-by-side.

The team is also happy with Syndigo’s intuitive and easy-to-navigate platform, ensuring the right information reaches each platform seamlessly is no longer a dream!

“With Syndigo, it’s very easy. I can easily go in, make updates for the specific retailer and just publish it out.” said Sasha.

CSM Support

When things get spicy, Syndigo’s Customer Success Managers swoop in. From implementation to troubleshooting, Sasha and the team can rest assured that Syndigo’s CSMs will be there to solve their problems.

Sasha and the team have been using Content Health Report and the other Syndigo products for more than two years now. They have a healthier content score to build a better online presence and stronger retailer relationships. At the same time, they have all the essential product info at their fingertips, just like a well-stocked spice rack ready for disposal.

Looking Ahead: A Flavorful Future

Sasha and the team eagerly anticipate the annual conference hosted by Syndigo—a chance to deepen their partnership. But what truly ignites Sasha’s curiosity? The upcoming AI capabilities that Syndigo is integrating into its platform. She envisions sizzling product content, infused with cutting-edge technology.

Online grocery has witnessed unprecedented growth ever since the pandemic. According to a recent CapitalOne Shopping Research, Global online grocery sales totaled up to $654 billion in 2023; projections indicate sales will increase to $810 billion in 2025. Shopping for groceries is an essential daily activity for consumers, and with e-commerce continuously advancing, online retail has become a new go-to for shoppers to get their fruits, vegetables, and all the other essentials.

Wild Planet Foods: A Commitment to Sustainability and Quality

Wild Planet Foods, a pioneer in the sustainable seafood industry, has always been committed to providing the highest quality products while protecting marine ecosystems. Known for its 100% pole-and-line caught wild tuna, Wild Planet has built a loyal customer base that values transparency and sustainability. However, even with a strong brand ethos, Wild Planet faced significant challenges in the rapidly evolving digital marketplace.

Navigating a Competitive Digital Ecosystem

As the grocery sector’s digital transformation intensifies, brands face increasing competition. With giants like Walmart, Amazon, and Kroger dominating the online grocery game, brands need innovative strategies to stand out in crowded marketplaces. Retail media networks have become the new battleground for visibility, requiring brands to optimize their online presence before investing in paid search and display advertising.

“It’s a lot more competitive now. Brands are shifting their investments into retail media networks, and it’s essential to have a strong omnichannel presence.” Miller notes.

Syndigo’s Share of Voice Report enables Wild Planet Foods to monitor their brand’s visibility across various retail media networks. This report provides detailed insights into how often the brand appears in search results compared to competitors. By understanding their Share of Voice, Kendall and the team can make data-driven decisions to enhance their presence and ensure their products are prominently featured in online searches. They can identify areas where they can improve their search and display ad strategies to gain a competitive edge.

The Share of Digital Shelves Report is another critical tool provided by Syndigo. This report offers insights into how Wild Planet Foods’ products are performing on digital shelves compared to competitors. It tracks key metrics such as product availability, pricing, and promotion compliance across various e-commerce platforms. By using this report, Wild Planet Foods can ensure their products are consistently presented with accurate and appealing content, which is essential for maintaining consumer trust and driving conversions.

Being able to leverage Syndigo’s entire Analytics suite has helped Kendall and the team to better understand competitors’ strategies and maintain market position as well.

“We used Syndigo to understand what our competitors were doing, which allowed us to optimize our own strategies. For example, we discovered a competitor entering the Walmart space through Syndigo’s search term reports, which we wouldn’t have known otherwise. This kind of insight is crucial for maintaining our competitive edge.” Miller explained.

Consumer Education and Engagement

Certain product subcategories within Wild Planet’s portfolio require more consumer education and examples of usage occasions. Providing rich, informative content to help consumers make informed purchasing decisions while staying engaged was a challenge. 

With Syndigo’s Enhanced Content capabilities, Wild Planet Foods has significantly improved consumer education and engagement. They now benefit from a streamlined content creation process that maximizes innovation and creativity while minimizing manual effort. Syndigo’s Enhanced Content includes built-in templates, various content widgets, and detailed performance reporting, enabling Wild Planet to attract new customers easily and build loyalty with existing ones.

“EC has been fantastic for us. It allows us to provide richer content that helps consumers understand our products better. This is especially important for subcategories that need more explanation and examples of usage.” says Miller.

Looking into the future, Wild Planet aspires to make Syndigo their one-stop shop for all content and review syndication needs, enhancing their ability to compete in the ever-evolving digital marketplace.