Consumers now expect more than a basic description. They want to see how a product works, fits, looks, and feels—before it ever hits their doorstep. As e-commerce has grown, so has the demand for richer, more interactive content—and enhanced content has become one of the most powerful tools for brands looking to win on the digital shelf. 

So how did we get here—and where is product content headed next? 

From Bullet Points to Immersive Product Stories 

In the early e-commerce era, content creation was entirely manual. Teams wrote basic copy for each SKU and uploaded static images—one product at a time. It was a slow, tedious process that made scaling product catalogs a real challenge. 

Then came rich media—videos, 360° spins, comparison charts, lifestyle images. This ushered in a new phase: Enhanced Content. No longer just informational, product pages became experiential. Shoppers could explore how a product works, compare features, and envision how it fits into their life. 

And it worked: brands that embraced enhanced content began seeing real results—longer time on page, more conversions, and fewer returns. 

The AI Era: Creating Content Faster and Smarter 

Today, we’ve entered a new chapter—one powered by Generative AI. Brands can now generate SEO-friendly descriptions, product highlights, and image recommendations in minutes. AI isn’t replacing human creativity—it’s scaling it. It allows teams to A/B test at speed, localize content, and personalize experiences based on shopper behavior. Nearly 60% of consumers are already using AI tools to help make shopping decisions, bypassing traditional search engines in favor of smarter, more personalized recommendations. 

But here’s the thing: richer content is only powerful if it’s accurate, on-brand, and consistently delivered across every channel. That’s where strategy—and the right technology—makes all the difference. 

How Syndigo Helps Brands Deliver (and Win) with Enhanced Content 

Syndigo’s Enhanced Content offering doesn’t just help brands build better product pages—it helps them take control of their full content strategy. Whether you’re managing 50 products or 50,000, Syndigo gives you the tools (and services) to make every PDP count. 

Here’s what that looks like in practice: 

• Create 
  Don’t have a creative team? No problem. Syndigo offers experienced  Enhanced Content creation services, helping brands produce custom imagery, videos, comparison modules, and more—tailored to retailer specs and optimized for engagement. For teams looking to scale faster, Syndigo’s AI GoPilot™ accelerates content generation with smart product copy, SEO-friendly bullets, and enhanced descriptions—giving you a head start without sacrificing quality. 

• Manage 
  Through Syndigo’s Product Experience Cloud, brands can centrally manage and distribute Enhanced Content across hundreds of retail endpoints. Content stays consistent, up-to-date, and compliant with each partner’s taxonomy and display rules. 

• Measure 
  Enhanced Content isn’t “set it and forget it.” With Content Engagement Reporting, you get insight into how your content is actually performing—views, scroll depth, interaction rates—so you can continuously refine your strategy and improve outcomes. 

This end-to-end approach is what sets Syndigo apart. It’s not just about creating richer content—it’s about creating smarter content: content that’s measurable, manageable, and made to convert. 

Product content has come a long way—from simple text to immersive, AI-powered shopping experiences. And the brands leading the next chapter? They’re the ones investing in strategy, technology, and partners that help them scale. 

Syndigo’s Enhanced Content solution gives you the creative firepower, automation, and insight to build product experiences that convert—and keep customers coming back. 

Want to turn your PDPs into your top-performing storefronts? 
Talk to our team or schedule a demo to see what Enhanced Content (and Syndigo) can do for your brand. 

The post The Evolution of Enhanced Content: Powering Seamless Shopping Experiences  appeared first on Syndigo.

To that end we’ve built the largest network of product content recipients in the world—1,750+ retailers, e-commerce sites, distributors, marketplaces and software platforms ready to receive product data of all kinds to power supply chains, store shelves, marketing, and sales across the commercial ecosystem. 

And we’re not done yet; we’re committed to constantly expanding our network, providing new endpoints for your product data and working with recipients to enable more connections for new different kinds of product data and experiences. 

This year Syndigo added a variety of completely new content connections across industries with partners of all kinds, and augmented others with new types of content delivery capabilities to introduce more opportunities for our users to reach customers and improve operational efficiency. 

Check out some of the new ways you can bring content to market, improve your brand standing on your most important shelves, and deliver a better omnichannel customer experience. Scroll down to view the complete list or go directly to the categories most relevant to you. 

Big box/Department 

What’s new: Video above the fold on product pages.

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Target

Suppliers to one of the world’s largest and most popular retail chains now have the opportunity to engage online guests with the captivating power of video. With Syndigo, you can place your persuasive, engaging, informative videos front-and-center on PDPs at Target.com and the Target app! Syndigo is the first CSP to be able to offer this solution, and video content actively influences your vendor health content score.

What’s new: Core Content Syndication.

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Staples

Staples, a leading office supply retailer, is enhancing its product data connection with Syndigo to now include Core Content. This expansion complements its existing Enhanced Content capabilities, empowering brands to control their complete product experience through one easy place. 

What’s new: New 5.0 Connection.

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Walmart

Walmart’s updated data model with its new OmniSpec API established a new, even more powerful Core Content connection for Syndigo users, especially for items that are being sold and shipped directly by Walmart. This complements our existing full suite of GDSN, Enhanced Content, and Core Syndication capabilities with the world’s largest retailer. 

What’s new: Core Content Syndication

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Best Buy

Best Buy’s new Core Content channel via Syndigo was unlocked this year, joining the already established Enhanced Content connection to form the complete product experience management solution at the premier electronics superstore. 

What’s new: Brand New Connection, Core Content Syndication, Enhanced Content Syndication 

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Projector Screen 

A family-owned business with a tightly focused catalog, Projector Screen is a major player in the world of home theater outfitting and, of course, projectors and projector screens. This popular and well-known e-commerce site is now accepting both Core and Enhanced Content through Syndigo with a new connection built this year. If your brand sells related electronics and equipment, this is a must for curating a compelling shopper experience and standing out in a competitive vertical. 

Grocery/Supermarket/Health 

What’s new: New Item Setup

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Kroger 

The addition of New Item Setup completes Syndigo’s end-end product experience management solution at North America’s largest supermarket. Now suppliers can skip the hassle and easily upload new products straight to Kroger and its banners with Syndigo’s intuitive, user-friendly interface.

Adding NIS to our suite of Kroger product management capabilities means Syndigo users can now create, update, monitor and optimize their product content at this critical retail channel from one single place. 

What’s new: Enhanced Content Syndication 

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GNC

GNC supplemented its e-commerce site this year with an Enhanced Content connection through Syndigo. This capability empowers vitamin, supplement and health product suppliers to liven up their product pages with rich content that illustrates and features the item’s benefits and differentiators. 

What’s new: Brand New Connection, Core Content Syndication 

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Sedano’s 

Sedano’s joined the Syndigo network of grocery recipients this year, accepting Core Content syndication. This popular Hispanic supermarket chain is prevalent across central and south Florida and a valuable addition to CPG brands operating in this region and category.  

Home Improvement/Home Goods/Hardlines 

What’s new: Brand New Connection, Core Content Syndication

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Wayfair

Legendary home goods retailer Wayfair recently joined Syndigo’s network with a new Core Content connection to join its existing Enhanced Content connection. This connection ensures accurate product representation in store and online, enabling brands to streamline data syndication and improve the customer experience at this important sales channel. 

What’s new: Brand New Connection, Core Content Syndication, Enhanced Content Syndication 

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Varouj Appliances 

Brands can now effortlessly deliver crucial product information, including detailed descriptions, specifications, and high-quality images, directly to Varouj Appliances, another premier retailer of furniture, hardline appliances and more. This Core Content connection is a valuable new expansion of our network of home goods retailers. 

Sporting Goods/Outdoor 

What’s new: Brand New Connection, Enhanced Content Syndication

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SCHEELS

SCHEELS is an exciting and important addition to Syndigo’s lineup of sporting goods, athletic wear, and outdoor outfitter retailers. This brand-new product data connection unlocks both Core Content and Enhanced Content delivery straight to SCHEELS from one convenient place. 

What’s new: Brand New Connection, Enhanced Content Content Syndication 

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PGA TOUR Superstore 

This leader in golf equipment and apparel opened up a new Enhanced Content connection with us this year. There’s no better way for suppliers in athletic wear, sporting tech, golf gear and similar segments to feature their products in the best possible light with engaging and interactive digital experiences. 

Chemical and Sanitation 

What’s new: Brand New Connection, Core Content Syndication

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Mister Chemical Ltd

Mister Chemical Ltd., a top supplier of industrial chemicals and cleaning equipment, has just plugged into Syndigo’s network with a fresh Core Content connection. Brands can now effortlessly share vital product data, from safety specs to images and details, directly with MCL.

Tapping into this connection ensures your chemical products are not only accurately listed but also compliant and safe for users. Learn more and be among the first to take advantage of this syndication solution. 

Medical and Healthcare 

What’s new: Core Content Syndication, GDSN 

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MFI Medical

Under what’s new, remove the Core Content Connection. And change the body text to: MFI Medical, a mainstay provider of medical suppliers, partnered with Syndigo to establish a Core Content connection and has recently added a new GDSN connection. Learn more about this unique data connection and how to access it.

Foodservice and Beverage Distribution 

What’s new: Brand New Connection, GDSN 

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LINQ

This new GDSN data connection empowers food brands to deliver product content straight to LINQ, a cutting-edge technology provider for K-12 districts to manage their nutrition programs and operations. LINQ uses this data to power its menu and nutrition software and ensure its customers in primary and secondary education are equipped with the information they need about your products. 

What’s new: Brand New Connection, Brand-Created Content Syndication 

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Provi 

Provi, the innovative B2B alcoholic beverage distribution platform, is seeking brand-created Core Content to build out its best-in-class catalog. This is your chance to shine by providing detailed and engaging product information that will captivate Provi’s network of buyers. Whether it’s the story behind your beverages, their unique ingredients, cocktail recipes, or vivid lifestyle imagery, Provi wants to share your brand’s narrative. By supplying rich, accurate, and compelling content, you can enhance your product’s visibility and appeal, making it stand out in a competitive market with this brand-new content connection. 

Delivery 

What’s new: Expansion to Instacart Canada

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Instacart 

We are excited to add Instacart Canada to round out our growing list of delivery service recipients. Instacart CA joins its US counterpart with a Core Content connection so brands can easily syndicate product data to Instacart shoppers across North America from one convenient place. 

What’s new: Brand New Connection, Core Content Syndication,  Canada 

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Uber Eats

Uber Eats is another major delivery service to join the Syndigo fold this year with a new Core Content connection. For operations in addition to their US connection, there is now a new Canada connection. With CPG content as a priority for US and Canada markets, this is your opportunity to control product information, images, nutritional data, descriptions and more as Uber grows its product delivery solutions and taps into its enormous established rideshare customer base. 

Convenience/Drug 

We partnered with both of the largest US convenience/drug stores to expand the scope of product content they accept from Syndigo this year, ensuring there’s no better place for brands to get their product content to these important retail channels. 

What’s new: Core Content Syndication 

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Walgreens

Walgreens, who already accepted Enhanced Content from Syndigo, now also takes Core Content as well. Combine them both to deliver compelling experiences that draw sales on store shelves and online!

What’s new: Core Content Syndication, New Item Setup and Maintenance 

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CVS

CVS is expanding its current Enhanced Content connection with Syndigo to establish a new channel to intake Core Content. This connection will provide CVS suppliers a new way to deliver brand-created content and a faster process for new item setup and updating, replacing the previous platform used for these functions. This is the ultimate way to streamline and simplify content syndication! 

More to Come 

This is just the tip of the iceberg—our teams are actively working with retail, foodservice, e-commerce and other recipients to build new channels for product content and streamline the flow of your data to the marketplace. Be on the lookout for more announcements in the new year! 

The post 21 Powerful New Connections for Your Product Content Built in 2024   appeared first on Syndigo.

Want to learn how they’re making it happen? We’ve gathered a few inspiring stories about how some of our forward-thinking customers successfully reach their goals. 

L’Occitane en Provence

L’Occitane en Provence is synonymous with high-quality beauty brands that excite loyal consumers worldwide. A leading luxury retailer of body, face, hair, and fragrances, they operate in over 90 countries with over 1,500 stores. Managing their global product information was an unwieldy challenge. From manual entries to database disconnections across the enterprise, high data error and loss risks were serious challenges — especially when you add around 300 new SKUs per year and manage over 1,000 active SKUs.  

With the help of Syndigo PIM, they’ve achieved higher levels of product information management effectiveness that includes a seamless connection with their ERP solutions and e-commerce platforms, have higher quality data with their new advanced automation, and accelerated and optimized their data enrichment process. 

With Syndigo PIM, we have seen significant improvement in our global data quality compared to past solutions. It’s more user-friendly and efficiently helps us manage data, with over 300 new SKUs to enrich per year.

Nadege Bochereau

PIM Program Manager (IT)

Pet Supermarket 

Who doesn’t spoil their pets? The Pet Supplies Market size is estimated at USD $229.73 billion in 2024 and is expected to reach USD $335.14 billion by 2029. So, it’s no surprise that business is booming for Pet Supermarket, a leading pet supply retailer with over 225 locations across the U.S. Southeast with a popular e-commerce site. To keep up with this explosion in growth they needed to scale faster while bringing their brands to life digitally and seamlessly with engaging content for a memorable product experience. 

They quickly got to work on a major overhaul of their systems by modernizing their product information management with Syndigo PIM, streamlining product syndication with Syndigo Syndication for improved alignment with partner requirements, and introducing Syndigo Enhanced Content for creative product experiences to keep their customers coming back for more. This holistic approach helped solve many of their core data and content ecosystem challenges.

If you have pets, you understand that buying food and supplies is a very personal decision. Enhanced content helps us give our customers more information to make more informed decisions and be more confident about their purchases.

Matt Ezyk

Director of eCommerce at Pet Supermarket

Coop Norge  

One of Norway’s biggest grocery outlets with more than 1,200 stores, Coop Norge operates under many different chain names. The business challenge? They needed a more flexible data management system to handle future changes, such as meeting environmental, social, and governance (ESG) and Digital Product Passport regulatory requirements. Also, their legacy systems were becoming outdated, causing inconsistent data quality from external sources that took considerable time and effort to correct. 

They turned to Syndigo MDM to solve their critical data management issues — with impressive results. Now they can streamline the flow of data from data pools and data onboarding to syndication to downstream systems. They can also set up both a buy view and a sell view in the MDM platform, integrate with multiple master data sources across categories, and increase data enrichment processing speeds thanks to less manual labor. 

With the Syndigo project, we achieved a significant milestone by successfully replacing our legacy systems with Syndigo’s modern architecture and scalable technology stack. This transformation allowed us to establish both buy and sell views in our MDM landscape. As we move into the next phases, our focus will be on enhancing data quality, which we anticipate will lead to substantial improvements in operational efficiencies. This project has been a game-changer for us, setting a solid foundation for future growth and innovation.

Schleich  

It’s not all “play” at Schleich, a leading toy figurine manufacturer with annual sales of over 40 million characters and play sets sold in 60+ countries. They set their sights on becoming a more data-driven organization with new systems and processes that collect and exchange data more efficiently to improve the time it takes to generate actionable performance insights.  

To adapt to the fast pace of digital commerce and changing consumer preferences they selected Syndigo’s Digital Shelf Analytics which helped them uncover valuable performance data buried across their systems. From highlighting inconsistencies on live sites and scoring their content on a retailer’s site to strategizing to win the Buy Box, Schleich now proactively competes using analytics tailored specifically for brands’ needs to optimize their customers’ product experience. 

Schleich is managing a catalog of more than 500 SKUS, and it’s hard to be present on every single product page at every time. We want to make sure that 100% of our active assortment is showing how we want it to show 100% of the time.

Holly Pitel

Digital Shelf Analyst

Unilever  

If you’ve ever eaten Ben & Jerry’s ice cream or used Dove soap, you’ve experienced a Unilever brand. It’s one of the world’s largest manufacturers of products used by over 3.4 billion customers in more than 190 countries. Unilever North America (NA) caters to the largest Unilever market globally and requires seamless syndication of its product information to trading partners. Their challenges included the need for more consistent and strong control over the quality of product data throughout their company’s ecosystem, plus a more streamlined and reliable product content distribution workflow.  

They decided to redesign most of their content operations practices and overhaul their product content Syndication strategy with Syndigo. Their comprehensive approach reduced reliance on external partners and empowered them to accelerate their business with proactive, strategic capabilities for sustained operational excellence and enhanced market impact. The advantages of their new setup include a drop in the number of systems required and improved data quality insights while allowing content managers to be more systematic and strategic.  

With the help of Syndigo, Unilever NA has enhanced their product experience management while increasing the scalability of their operations.

Randa Apparel & Accessories 

Clothing and accessories styles change constantly as social media influencers and designers start new trends—and consumers are excited to keep up!  Randa Apparel & Accessories (RAA) is at the cutting edge of trendsetting.  It’s one of the world’s leading fashion apparel and lifestyle accessories companies with a portfolio of more than 30 brands. With worldwide revenue in the Fashion Market projected to reach US$770.90bn in 2024, they need to aggressively compete for shoppers’ attention in creative ways. 

To set themselves apart from competitors and provide an engaging product experience, they decided to use Syndigo’s  Syndication for Enhanced Content to grow customer excitement for their products, adding Fit charts, high-quality images, and other experiences — going beyond the limited basic content you see on many apparel and accessory PDPs. Thanks to this Enhanced Content strategy they now experience Fashion industry-leading consumer engagement, higher conversion lift rates, and faster time-to-market with easy omnichannel distribution across retail partners. 

Syndigo provides the platform we need to create and publish compelling, comprehensive storytelling content that optimizes our product detail pages for conversion. It enables more strategic and collaborative work with our internal product and marketing teams, especially ahead of key product launches. Additionally, it allows us to refresh content for ongoing or high-performing programs. This ensures our product listings consistently feature new, seasonally relevant, enhanced marketing content that effectively resonates with our target customers.

Susan Hayes

Director of Digital Content, Randa Apparel & Accessories

The post Discover How Our Clients Accelerate Product Experience Success and Unlock Data Value  appeared first on Syndigo.

The Personal Touch Paradox 

We’ve all been there: that moment when an online ad is so perfectly targeted that we wonder, “Are they reading my mind?” Or maybe, “How are they tracking me?” While personalization can be delightful, it can just as easily unsettle. Today’s consumers are caught in a paradox—craving personalized experiences while wanting to guard their privacy. 

The same shopper who loves getting personalized product recommendations might feel uncomfortable knowing how much data powers those suggestions. It’s like having a very attentive sales associate who somehow knows your entire shopping history across every store you’ve ever visited. Helpful? Yes. A bit unsettling? Also yes. 

The Trust Economy: A New Way Forward 

The key to e-commerce personalization in 2025 will be trust and consent. E-commerce participants who stand out won’t be the ones with the most data, but those who use it most thoughtfully.

This involves using data to gain deeper insights into consumer behavior and build long-term loyalty and drive high-value purchases, without compromising individual privacy. Technologies that aggregate data and identify trends without singling out individual users are key to this approach.

How Syndigo Accelerates Insights 

Syndigo’s Enhanced Content and Digital Shelf Analytics play a pivotal role in this strategy, each contribute uniquely to building more trusting and deeper customer relationships: 

The Power of Story-First Shopping: Enhanced Content isn’t just about pretty pictures—it’s about creating emotional connections. When a customer can interact with a product through immersive storytelling, 360-degree views, and contextual information, they don’t just see a product—they experience it. This builds trust through transparency, not tracking. 

Smart Insights, Respectful Boundaries: Digital Shelf Analytics represents a new approach to understanding customer needs: 

• Instead of tracking individual behaviors, we analyze collective trends. 
• Rather than guessing what customers want, we listen to their collective voice through reviews and ratings. 
• We ensure product information is consistent and trustworthy across all channels for content integrity optimization. 
• We keep popular products in stock by monitoring inventory intelligently so customers can always get what they want. 

The Path Forward 

As personalization continues to drive e-commerce growth, the tools provided by Syndigo offer businesses a way to stay competitive and compliant. 

By embracing Enhanced Content and Digital Shelf Analytics, companies can deliver personalized experiences that respect privacy, ensuring sustainable success in the evolving digital landscape. 

What This Means for Your Business 

• Prioritize trust-building features over data collection 
• Use aggregated insights rather than individual tracking 
• Focus on creating immersive product experiences that naturally engage customers 
• Maintain transparency in how you use and protect customer data 

The future of e-commerce isn’t just about selling products—it’s about building relationships. And like any good relationship, it starts with trust, respect, and understanding. 

Get ready to be part of this transformation! 

The post The Human Side of E-commerce: Walking the Tightrope Between Personal Touch and Privacy  appeared first on Syndigo.

SUCCESS STORY

Enhancing Digital Presence: The Every Man Jack Journey with Syndigo

Every Man Jack has emerged as a leader in men’s grooming by committing to natural ingredients and eco-friendly practices.  In order to maintain and scale their success, they needed innovative solutions to overcome and adapt to the mercurial digital marketplace.

Challenges Before Syndigo

Before partnering with Syndigo, Every Man Jack faced significant hurdles in adapting to the fast-paced changes of e-commerce. Eric Pascual, Digital Content Manager at Every Man Jack, identified a critical gap in their Product Information Management (PIM) system that made it difficult to distribute content to key retailers effectively. This limitation hindered their ability to meet the go-live deadlines and manage product data efficiently.

Additionally, Eric Pascual and the Omni team face the challenge of ensuring that all content is distributed to each retailer in full compliance with each unique set requirements and regulations for content at every endpoint.

“I’ve seen all the rules and requirements that retailers keep rolling out to brands and manufacturers, and it has made it hard to scale and keep up with these requirements without the right technology, “said Eric Pascual.

Transformation with Syndigo

The partnership with Syndigo marked a turning point.

“The integration with Syndigo was seamless and transformative, enhancing our digital footprint significantly,” said Eric Pascual. Syndigo filled the Product Information Management (PIM) gap by providing Every Man Jack access to a Marketplace Network and Grocery Panel retail coverage, which allowed immediate content distribution to crucial grocery retailers. This integration streamlined their processes by consolidating all content management into a single, user-friendly platform. Syndigo’s robust system did the heavy lifting, ensuring consistent, high-quality content across all channels. This not only enhanced their reach within the industry but also significantly reduced manual effort, allowing the team to focus on strategic initiatives and growth.

Syndigo’s solutions brought several eye-catching improvements:

• Content Enhancement: Syndigo’s Enhanced Content allowed for richer, more detailed product descriptions and high-quality images, which significantly improved user engagement and product visibility.

• Insightful Analytics: Syndigo provided powerful analytics on important metrics like views, time on page, click on rate, etc., that helped Every Man Jack understand customer behaviors and preferences, leading to more targeted and effective marketing strategies.
• Expanded Reach: Through Syndigo’s extensive network, Every Man Jack could reach a broader audience, increasing their market penetration, brand awareness and fostering a healthy relationship with retailers.
• Exceptional Customer Support: The Syndigo support team played a crucial role in ensuring a smooth transition and continuous improvement.  “The support team at Syndigo deserves a special mention,” said Eric Pascual “They were prompt, professional, and incredibly helpful. Whether it was troubleshooting an issue or providing additional training, they have consistently gone above and beyond to help us.”

Future Initiatives and Continued Partnership

Looking forward, Every Man Jack is excited about the potential for further growth and innovation in partnership with Syndigo. “There’s a ton of technology out there like Syndigo, which helps contribute to our digital initiative and staying up to date with all the latest trends and consumer insight to gain a competitive edge on the market,” said Eric Pascual.

The post Enhancing Digital Presence: The Every Man Jack Journey with Syndigo appeared first on Syndigo.

Enhanced Content and Analytics: The Dynamic Duo 

In today’s digital age, merely having an online presence isn’t enough. Brands need to harness the power of Enhanced Content and Digital Shelf Analytics to thrive. These tools are game changers, offering brands and retailers the insights and capabilities they need to optimize operations, enhance customer experiences, and ultimately, drive sales. 

Engage: Captivate Your Audience 

Syndigo’s Enhanced Content allows brands to create immersive, personalized shopping experiences that captivate consumers. By utilizing rich media content such as 360-degree views, detailed product descriptions, and interactive elements, brands can significantly increase consumer engagement. Insufficient and unengaging Product Detail Pages (PDPs) will drive shoppers away, according to Syndigo’s 2024 Consumer Research Report, 84% of them will go to a competitor’s site if they cannot find sufficient product information on your page.  

Enhanced Content is more than just eye-catching visuals; it’s about creating a narrative that resonates with your audience. Syndigo’s platform supports various rich media formats, including: 

• 360-Degree Views: Allow customers to explore products from every angle, providing a comprehensive understanding of the product’s features and benefits. 
• Interactive Elements: Engage users with clickable hotspots that offer additional information, videos, or comparisons, making the shopping experience more interactive and informative. 
• Detailed Product Descriptions: Go beyond basic descriptions to include in-depth information that answers potential customer questions and alleviates concerns. 

Enhanced Content isn’t just about aesthetics; it’s about functionality. By integrating these elements, brands can reduce bounce rates and increase the time customers spend on product pages, PDPs with Enhanced Content have a 39% add-to-cart lift rate on average. 

Optimize: Make Data-Driven Decisions with Digital Shelf Analytics 

With Digital Shelf Analytics, Syndigo provides advanced capabilities that are crucial for understanding consumer behavior during the holiday rush. This solution suite offers actionable insights into customer preferences, shopping patterns, and sales trends. By tapping into these insights, businesses can refine their marketing strategies, tailor promotions, and adjust inventory levels to meet demand accurately.  

Digital Shelf Analytics is a powerful tool that transforms raw data into actionable insights. Here’s how it works: 

• Consumer Behavior Analysis: Understand how customers interact with your products online. Track metrics such as page views, time spent on pages and click-through rates to identify what captures attention and drives engagement. 
• Sales Trend Monitoring: Keep a pulse on what products are trending and adjust your inventory and marketing strategies accordingly. This ensures you can meet demand without overstocking or running out of popular items. 
• Competitive Benchmarking: Compare your product performance against competitors. Identify gaps and opportunities to improve your product listings and stay ahead in the market. 
• Content Performance Metrics: Evaluate the effectiveness of your PDP. Determine which elements are driving conversions and which need optimization.  

Actionable Insights for Christmas Success 

• Enhance Product Pages: Use rich media and detailed descriptions to make your products stand out. An enriched product page captures attention and facilitates informed purchasing decisions. 
• Personalize Offers: Leverage data insights to tailor promotions and offers that resonate with your target audience. Personalization can significantly boost conversion rates. 
• Monitor Trends: Stay agile by closely monitoring sales trends and consumer behavior. Use these insights to adjust strategies in real time, ensuring you meet customer expectations. 
• Optimize Inventory: Analyze past sales data to predict demand and optimize inventory levels. This prevents overstocking or stockouts, maintaining customer satisfaction. 

Download the Report:

Consumer Research Report: The State of Product Content 2024 

Elevate Your Holiday Sales with Syndigo 

In a season where every sale counts, leveraging the right tools can set your brand apart. Syndigo’s Engage and Optimize solutions provide you with the means to captivate your audience and harness the power of analytics for strategic decision-making. Don’t let the competition outshine you this holiday season. 

Ready to transform your sales strategy? Discover how Syndigo can empower your business to achieve new heights. Visit our website to learn more about our innovative solutions and take the first step towards a more prosperous holiday season. 

The post How to Leverage Enhanced Content & Analytics to Boost Your Holiday Sales  appeared first on Syndigo.

Understanding the Industry Landscape 

The e-commerce industry is experiencing a dynamic shift as consumers become more discerning and demand richer, more personalized shopping experiences. Brands are faced with the challenge of not only capturing attention but also maintaining it long enough to convert interest into sales. Today’s consumers expect more than just static images and basic product descriptions—they crave interactive, informative, and visually appealing content that speaks to their needs and preferences. 

Current trends indicate a growing emphasis on storytelling, interactivity, and personalization. Brands that succeed in this environment are those that leverage technology to enhance their product offerings, creating seamless experiences that resonate with consumers on a personal level. 

Syndigo’s Enhanced Content Solutions: A Game-Changer 

Syndigo’s Enhanced Content solutions are designed to address these challenges head-on. By offering dynamic, interactive content, Syndigo helps brands enrich their product pages across a multitude of platforms, turning potential clicks into meaningful engagements. Enhanced Content goes beyond traditional product information to include videos, 360-degree views, comparison charts, interactive guides, and more. 

Consider the case of Peach & Lily, a frontrunner in the sustainable beauty industry, which implemented Syndigo’s solutions to elevate their Produce Detail Pages (PDPs). By integrating 360-degree product views and engaging video demonstrations, Peach & Lily not only improved their page engagement metrics but also saw a significant increase in conversion rates. These elements work together to create a compelling narrative that guides consumers through a comprehensive understanding of the product, ultimately leading to informed purchasing decisions. 

Implementing Immersive Strategies 

Brands looking to replicate such success should consider a few key strategies.  

• Start by understanding your audience and tailoring content to their preferences. Use data-driven insights to determine which content formats resonate most with your target market. Incorporate rich media elements like videos and interactive features that allow consumers to engage with products in a way that mimics an in-store experience. 
• Additionally, ensure consistency across all platforms to create a unified brand experience. Whether consumers are shopping on a desktop, mobile app, or in-store kiosk, the digital journey should be seamless and cohesive. Syndigo’s platform makes it easy to manage and distribute Enhanced Content across various touchpoints, ensuring that your brand story is told consistently and effectively. 

Explore the Possibilities with Syndigo 

As the digital marketplace continues to evolve, the brands that will thrive are those that prioritize immersive and engaging shopping experiences. Syndigo’s Enhanced Content solutions provide the tools necessary to meet and exceed consumer expectations, turning standard product pages into captivating digital experiences. 

Ready to redefine your brand’s online presence? Explore how Syndigo can help you create immersive shopping experiences that capture attention and drive conversions. Visit our website or contact our team today to learn more about how our solutions can be tailored to meet your unique needs. Transform your product pages into the ultimate destination for today’s discerning digital shoppers. 

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SUCCESS STORY

Randa Apparel & Accessories: Dressing up Enhanced Content for Syndication

Randa Apparel & Accessories (RAA) is one of the world’s leading fashion apparel and lifestyle accessories companies with a portfolio of more than 30 brands. They bring innovative products to market through all channels of distribution, wholesale, and direct-to-consumer worldwide. RAA designs, builds, sells, and ships over 100 million apparel and accessories products each year with a focus on offering styles that meet consumers’ evolving personal fashion tastes.

Digital transformation must stay on pace when it comes to fashion. Brands that fail to keep up risk losing market share to more agile competitors or digital-first brands. Those who successfully navigate this transformation may reap significant benefits in terms of increased sales and improved customer loyalty.

Providing consumers with engaging high-quality product content is proven to make a difference in sales growth. With worldwide revenue in the Fashion Market projected to reach US$770.90bn in 2024, brands must aggressively compete for shoppers’ attention in creative ways.

To win over customers, RAA creates high-performance e-commerce shopping experiences for their apparel and accessories brands that give them a competitive edge for attracting customers. With Syndigo Syndication for Enhanced Content, they unlock valuable advantages, including:

• Fashion industry-leading Enhanced Content consumer engagement
• High conversion lift rates on PDPs
• Faster time-to-market with easy omnichannel distribution across retail partners

The decision to establish a partnership with Syndigo was easy; they’re an industry leader in Syndicated Enhanced Content.

Susan Hayes

Director of Digital Content, Randa Apparel & Accessories

Fashion Savvy: Keeping Up with Consumer Trends

Consumers love new styles, and today’s social media environment can create a trend rapidly. These changes can be attributed to increased digital engagement, a desire for personalization, and a growing consciousness about social and environmental issues. Fashion brands must constantly adapt to these changing expectations, which include demands for size inclusivity, gender-neutral options, and culturally sensitive designs, to capture sales. RAA stays in tune with its customers with seasonal regular releases of new apparel and accessories launches.

To help appeal to increasingly discerning and values-driven consumers RAA uses a comprehensive Enhanced Content program for two of their brands, Haggar Apparel and Randa Accessories. Their creative services team works with Syndigo’s content experts to develop content strategies that are turned into exciting new Enhanced Content experiences to tell the brand stories they want to bring to life on their PDPs for higher engagement and increased sales.

The Syndigo platform gives us time, space, and real estate to create relevant content that performs well and resonates with our consumer. Using Syndigo’s tools, Randa has increased our engagement AND conversion rates.

Susan Hayes

Director of Digital Content, Randa Apparel & Accessories

Based on the impressive performance of Enhanced Content they include Syndigo as an integral part of their new product launch kit, which has earned positive feedback from retail partners.

Fashion Forward: Standing Out in Style

Haggar attracts new customers and builds brand loyalty for its top-selling men’s tailored and casual apparel brand by creating digital content that differentiates itself in the minds of consumers. They’re not just selling pants; they’re telling a rich, multifaceted story about comfort and style. It’s about transforming what might be thought of as a basic wardrobe staple into quality crafted apparel that aligns with consumers’ values and lifestyles.

Comparison charts and other Fit Guide information help buyers with key detailed information that effectively captures the differences across each style, along with size details, so customers have accurate information to make the best decisions.

Randa Accessories aims to help customers complete their “look” with belts, small leather goods, neckwear, and seasonal accessories by integrating and enhancing the brand identity of well-known names such as Levi’s, Calvin Klein, Kenneth Cole, and Tommy Hilfiger. As a licensee of these brands, the focus is on ensuring that customers recognize the accessories as part of a cohesive fashion experience.

The marketing strategy revolves around utilizing the assets of these brands to seamlessly tie in the accessories, making it clear that these are not standalone items but integral components of the overall brand presentation. This approach solidifies the accessories’ place within the larger brand narrative, ensuring a unified and complete look for the customer.

Syndigo provides the platform we need to create and publish compelling, comprehensive storytelling content that optimizes our product detail pages for conversion. It enables more strategic and collaborative work with our internal product and marketing teams, especially ahead of key product launches. Additionally, it allows us to refresh content for ongoing or high-performing programs. This ensures our product listings consistently feature new, seasonally relevant, enhanced marketing content that effectively resonates with our target customers.

Susan Hayes

Director of Digital Content, Randa Apparel & Accessories

Runway to Results

RAA analyzes a combination of sales data, PDP glance views, and conversion rates to gauge success. For Enhanced Content marketing measurement, they rely on the Syndigo Report Center as their primary resource. This tool provides comprehensive in-depth measurements of their marketing content performance, including conversion lift rates and customer engagement through widgets to see what’s resonating with their customers based on interactions. The insights from this data enable them to make informed decisions when designing wireframes for new product launches or updating existing content for carryover SKUs.

Tailoring a Digital Advantage with Enhanced Content

According to Syndigo research, global consumers overwhelmingly report tying their consideration of brand image to the quality and availability of a wide mix of product content, with high-ranking preferences for 360-degree product views, side-by-side comparison charts, interactive tools, and video experiences.

The result? PDPs with Enhanced Content see a 39% increase in conversion rate lift on average.

Regarding our enhanced marketing content, we have incredible performance-based results. We’re consistently above the fashion industry average conversion lift rate.

Susan Hayes

Director of Digital Content, Randa Apparel & Accessories

The ongoing success of Haggar and Randa Accessories using Syndicated Enhanced Content with Syndigo reinforces its commitment to adapting to changing customer fashion demands while maintaining its dedication to quality and innovation.

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SUCCESS STORY

Ypsomed Injects Precision into Product Data Synchronization

Ypsomed, a leader in medical technology, specializes in cutting-edge insulin pumps and injection systems. Since 1940, this Swiss-based company has been serving both B2B and consumer markets through its “Delivery Systems” and “Diabetescare” divisions. Operating in offices across 26 countries it has a global distribution network of pharmacies, medical stores, and online platforms.

Working with Syndigo, Ypsomed was able to solve its product information management challenges.

With Syndigo’s Syndication solution, they achieved these positive outcomes, including:

• Improved data quality for accurate and up-to-date information
• Faster time-to-market for introducing new products
• Cost savings due to new automation capabilities

Synchronization Obstacles

Before Syndigo, a comprehensive solution for product information and master data management, digital shelf analytics, syndication, and enhanced content, Ypsomed’s management of product information and image data was a significant challenge. Manual updates and fragmented systems led to time-consuming, error-prone processes. Ensuring consistent, up-to-date data across all channels was a constant challenge, causing delays and mistakes. The heavy manual workload also lacked a centralized solution to streamline operations to meet the strict labeling regulations for medical devices across multiple countries and databases, such as EUDAMED, added to the complexity.

To cure these ailments, Ypsomed sought a comprehensive data management and synchronization solution to address these needs. They chose Syndigo to centrally manage product information and seamlessly integrate it with various sales channels and databases specific to medical technology.

The Treatment Plan

With clear goals set—enhancing data management efficiency, improving data quality, and reducing time-to-market—Ypsomed implemented Syndigo in phases. The integration included their ERP/PIM system, e-commerce platforms, and CMS, with a special focus on connecting to various medical tech databases, ensuring smooth data synchronization across all relevant platforms.

With the implementation of Syndigo, we can revolutionize our product data management. The time savings and increased efficiency allow us to bring new products to market faster while maintaining a very high standard of data quality. The seamless integration with various medical technology databases is a decisive factor for us, enabling us to ensure the consistency of our data across all channels and thus significantly increase customer satisfaction.

Christian Baschung

Process Manager Sales & Service

Healthy Outcomes

Since introducing Syndigo, Ypsomed has achieved significant improvements in data management. One benefit has been time savings. Automation and centralized management have drastically reduced the time spent on data maintenance, speeding up the update process and freeing up resources for other important tasks.

Another major advantage is faster time-to-market for new products. With optimized processes in place, Ypsomed can now launch products more quickly, providing a competitive edge in the fast-paced medical technology industry. This efficiency allows them to respond rapidly to market demands and customer needs.

The new streamlined processes have reduced operational costs and made better use of Ypsomed’s resources. The decrease in manual errors has further contributed to these savings, ensuring more efficient and cost-effective operations.

Better data quality has also been a key outcome, with consistent and up-to-date information available across all channels. Accurate data is crucial in the highly regulated medical technology field, and Syndigo has helped Ypsomed meet these high data standards.

Finally, customer and partner satisfaction has increased as a direct result of having consistently accurate and reliable up-to-date product data, fostering closer relationships.

Achieving Data Excellence

Ypsomed plans to extend the use of Syndigo, incorporating more modules to optimize processes further. Long-term, they look forward to continuously boosting efficiency and customer satisfaction including expanding automation options and deeper integration with existing and future systems.

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