LAS VEGAS, NV — March 25, 2025 — Syndigo, a global leader in end-to-end Product Experience Management (PXM) solutions, today announced the launch of its Product Experience Cloud for Brands at Shoptalk 2025, the premier retail innovation event taking place in Las Vegas. Attendees can experience the Product Experience Cloud for Brands firsthand at Syndigo’s booth #1928.

This announcement follows the successful launch of the Syndigo Product Experience Cloud for Retail at NRF 2025 earlier this year.

Syndigo Product Experience Cloud for Brands empowers companies to centralize and enhance their product data, syndicate it everywhere they do business, and analyze and optimize its performance in real time. This AI-native platform provides increasing speed and automation and is supported by sought-after services and partner teams. With the full lifecycle of product data in one solution, accurate and comprehensive product content gets to retailers and the shelf quickly, and creates exceptional product experiences wherever consumers buy, driving sales and loyalty.

“The Product Experience Cloud for Brands is purpose-built to help brands address the hidden inefficiencies that derail products before they even reach the shelves,” said Simon Angove, CEO of Syndigo. “With this solution, brands get accurate product data, seamless connections with retailers on the largest recipient network, and the ability to continuously improve product experiences, responding nimbly to business, consumer, and macro trends.” Syndigo Product Experience Cloud for Brands includes:

• AI-Native Capabilities: Embedded GoPilots provide task automation and surface insights, such as copy generation, image analysis, content localization, sentiment analysis, attribute mapping, natural language search, and more.
• Ecosystem Integration: Connections with the largest network of retail recipients, plus integrations with the tech stack brands already use, make it easy to get data everywhere it needs to go.
• Exceptional Product Content: Content is verified and enriched, and errors are flagged, allowing brands to deliver compliant and consistence product experiences to consumers.
• Simpler, Future-Proofed Tech: One fully integrated PXM solution with Master Data Management, Product Information Management, Core Syndication, Enhanced Content, Digital Shelf Analytics, simplifies the technology ecosystem that brands need to run their commerce data and prepares them for scale and change.
• Actionable Insights: Advanced analytics and reporting provide visibility into performance at the shelf and allow brands to make informed decisions quickly and optimize experiences.

“Syndigo is more than a platform—it’s a competitive advantage for our business,” noted Chris Teer, Director of eCommerce & Marketing Technologies for Stanley Black & Decker, Inc. “Since adopting Syndigo, we’ve increased data quality by 60%, dramatically improved internal operational efficiency, reducing the time it takes to find critical product information from several days to just minutes, and established a single source of truth. The combination of AI-driven content generation, seamless integrations, and real-time data flow ensures that all our product content is in one place, always fresh, and precisely targeted for specific people and use cases. These improvements have led to measurable gains in operational efficiency, time-to-market, and sales performance—and we’re just getting started.”

Syndigo already supports over 10,000 unique brands and over 2,000 network recipients globally, powering more than 20 million product data publications in the past year alone. An established industry provider, 8 of the top 10 global retailers and 14 of the top 15 U.S. retailers run on Syndigo. Built specifically for brands, this solution adapts to business size, complexity and geography, features automated workflows and real-time compliance to speed up time to market, and is supported by brand commerce data experts who ensure implementation and ongoing success.

To learn more about Syndigo Product Experience Cloud for Brands, visit www.syndigo.com/pxcloud-brands

About Syndigo 

Syndigo is the global leader in product experience management (PXM), offering AI-native commerce data solutions that solve the hidden inefficiencies behind products in an end-to-end platform. Through a best-in-class fully integrated PXM solution comprising Master Data Management, Product Information Management, Core Syndication, Enhanced Content, Digital Shelf Analytics, customers trust Syndigo to centralize product and business data, collaborate seamlessly with retailers, vendors, and partners, and optimize product experiences in real time, driving growth and customer loyalty. Our complete and composable solutions are flexible, extensible, and integrate easily into existing tech stacks.

Syndigo serves over 12,000 global enterprises in key sectors such as food and beverage, CPG, grocery, foodservice, health and beauty, hardlines and home improvement, consumer electronics, automotive, and apparel. For more information, please visit www.syndigo.com.

Databricks customers gain access to the world’s largest registered dietitian-verified nutrition database, enabled by Delta Sharing, that powers over 2,000 applications for global customers

Chicago – March. 11, 2025 – Syndigo, a global leader in end-to-end Product Experience Management (PXM) solutions, today announced its expanded partnership with Databricks through the launch of its Nutritionix datasets on the Databricks Marketplace. Powered by Delta Sharing, this integration gives Databricks customers direct access to the industry’s most comprehensive and trusted nutrition datasets of over one million foods through two key offerings: the Nutritionix Grocery Nutrition Dataset (CPG) and Nutritionix Restaurant Nutrition Dataset.

Delta Sharing enables seamless, secure data sharing across platforms and clouds without replication, ensuring that Syndigo’s premium nutrition data integrates effortlessly into digital platforms, supporting a wide range of applications from healthcare to consumer wellness. These datasets, which undergo continuous updates and verification by registered dietitians, currently serve as the primary nutrition data source for pharmaceutical clinical trials, healthcare institutions, academic research, and leading fitness and wellness applications.

“We’re excited to extend our market-leading nutrition datasets to the Databricks Marketplace so developers can easily integrate the most accurate nutrition data available into their apps. Delta Sharing enables our datasets to be shared securely and seamlessly across platforms,” said Daniel Zadoff, Managing Director of Syndigo Nutrition & Wellness and the founder of Nutritionix. “Consumers have a growing appetite for fast and easy access to the nutritional data that’s important to them. Our datasets provide the nutrition information and transparency necessary to meet this growing demand for consumer apps, pharma, academia, and healthcare.”

“We’re excited to welcome Nutritionix, a Syndigo company, to the Databricks Marketplace. Through this partnership, Databricks customers gain direct access to Nutritionix’s trusted, dietitian-verified nutrition datasets. Widely used across industries like pharma, healthcare, and fitness, Nutritionix’s data fosters transparency and empowers consumers to make healthier choices,” said Jay Bhankaria, Sr. Director of Technology Partnerships at Databricks.

Organizations interested in leveraging Nutritionix nutrition datasets can access them directly through the Databricks Marketplace.

About Syndigo 

Syndigo is the global leader for PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen.  

Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For further details, please visit syndigo.com or connect with us on LinkedIn. 

Their combined network of global commerce channels empowers businesses to seamlessly scale product content across international markets 

Chicago & Berlin – Feb. 27, 2025 – Syndigo and Productsup, two global leaders in PXM, today announced a strategic partnership designed to enhance global product experience management. By leveraging both companies’ extensive connectivity across international markets, combined with Syndigo’s AI-native platform, the collaboration enables brands and retailers to distribute enriched product content across global advertising channels such as Google, Meta, and TikTok, shopping platforms and marketplaces, ultimately creating new revenue streams and accelerating growth.

“This partnership is a major step forward in enabling brands and retailers to scale efficiently across global markets,” said Tarun Chandrasekhar, Syndigo President and Chief Product Officer. “By combining Syndigo’s AI-native platform with Productsup’s extensive commerce network, we’re eliminating friction in product content distribution—helping businesses accelerate time-to-market and drive growth seamlessly.”

“With this collaboration, our joint customers can now manage the entire commerce funnel more effectively—leveraging high-quality product data to improve ad performance, enhance product detail pages, and increase conversions across multiple channels,” he added.

Key Highlights of the Partnership: 

• Expanded Reach in EMEA: Syndigo customers can now seamlessly access Productsup’s extensive global commerce network, enabling product content syndication across major platforms, such as Google Manufacturer Center, bol.com, and Kaufland Marketplace throughout Europe, the Middle East, and Africa. 
• Expanded Reach in North America: Productsup customers gain access to Syndigo’s industry-leading syndication network in North America, connecting them to over 1,000 major retailers, including eight of the top 10 global retailers.
• Future Growth in APAC: Both companies plan to extend their combined reach to the Asia-Pacific region and collaborate on advanced integrations and innovations for future rollout. 

A Unified Approach to PXM Excellence 

The new alliance allows these two industry leaders to equip B2C and B2B businesses to navigate the complexities of industry standards, country-specific regulations, and channel-specific requirements—ensuring faster time-to-market and optimized campaign performance.

“At the end of the day, all we want is to make our customers’ lives easier and help their brands be more successful,” said Productsup Chief Innovation Officer Marcel Hollerbach. “This partnership opens up new opportunities for brands and retailers to reach millions of potential buyers without straining their operations. They unlock new growth opportunities, while maintaining complete control over their product content.”

Learn more about how Syndigo and Productsup empower brands and retailers to compete in the rapidly evolving global marketplace.

About Syndigo 

Syndigo is the global leader for PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen.  

Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For further details, please visit syndigo.com or connect with us on LinkedIn. 

About Productsup 

Productsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable feed management and syndication platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, Redbubble, and ALDI.  www.productsup.com 

Industry-leading PXM, MDM, and PIM Provider Recognizes Key Members of its Growing Partner Ecosystem in North America and Europe

CHICAGO, IL – February 13, 2025 — Syndigo, a global leader in end-to-end Product Experience Management (PXM) solutions, announced the recipients of the 2024 Partner of the Year Awards. The North American and European partners were recognized for excellence in leveraging Syndigo solutions to enable growth through better data management and execution.

“We’re grateful to all our partners for their collaboration in helping our customers accelerate their digital journeys,” said Dominic Citino, Syndigo SVP-Alliances. “Working together, we’ve empowered businesses to achieve better performance by implementing more effective solutions that contributed to their success. We are proud to recognize these partners for their important contributions and appreciate their dedication in working alongside Syndigo to provide the solutions and expert guidance to our customers this past year.”

Syndigo recognized partners across categories that positively impacted Syndigo solutions implementation and delivery for their enterprise customers.

Syndigo Digital Agency Partner of the Year 2024: Acosta Group (North America)

The Digital Agency Partner of the Year Award recognizes the overall contributions of a partner throughout the year to deliver best practices, thought leadership, and customer results. For the second year in a row, Acosta Group received the award for facilitating connections between Syndigo and key decision-makers, resulting in strong new partnerships in North America.

Syndigo Innovation Partner of the Year 2024: Flywheel (North America)

Flywheel was named the Innovation Partner of the Year for being the first partner collaborating with Syndigo to integrate an API into Syndigo’s platform, setting the standard for future innovation. Flywheel also consistently provided valuable product enhancement recommendations and constructive feedback, ensuring Syndigo’s platform met their evolving client needs. Alongside Syndigo, Flywheel also proactively solved customer problems by actively working to enhance platform performance.

Syndigo Technology Partner of the Year 2024: Shopify (North America)

As a Syndigo partner, Shopify represented the “gold standard” for technology partnerships. The company’s dedicated pre-sales resources helped to ensure that customers had an easy-to-understand onboarding that demonstrated their detailed understanding of how customers use Syndigo solutions together. Syndigo has collaborated with Shopify on multiple Fortune 100 accounts and is a Premier-tier member of Shopify’s new partner program. ​

Syndigo Global Solutions Integrator Partner of the Year 2024: TCS (EU)

TCS was instrumental in several key solutions integrations in 2024 with Syndigo, including global retailers Woolworth and Primark. As a long-time Syndigo partner, TCS has exemplified the expertise and professionalism of the Syndigo partner network. This recognition highlights the robust and seamless integration capabilities that have been instrumental in advancing excellence and innovation in the data and commerce market.​

Syndigo Regional Solutions Integrator Partner of the Year 2024: Squadra (EU)

As a strong regional solutions integrator partner, Squadra worked to solidify several new engagements in Europe with Syndigo. ​They were recognized for their relentless commitment and outstanding growth efforts. Squadra has more than 100 customers that they support across business and system-related challenges in PIM, MDM and Data Governance. Amongst them, Squadra serves joint Syndigo clients such as Harvest House, IMCD, RijkZwaan and Bidfood.

Syndigo Delivery Excellence Partners of the Year 2024: Pivotree (North America); Advellence (EU)

Pivotree was recognized as Syndigo Delivery Excellence Partner of the Year for working collaboratively to activate customers on the Syndigo platform, aligning Syndigo technology partners to deliver exceptional results for customers. Pivotree was also proactive in co-marketing efforts, bringing a significant number of new leads in 2024. 

Advellence was awarded Delivery Excellence Partner in Europe for their steadfast dedication to excellence and innovation over more than 10 years. With the highest customer count in Europe, including impressive case studies such as Coop Norge, Beiersdorf, and GALERIA, Advellence continues to set the standard for exceptional service.

Syndigo Emerging Partners of the Year 2024: LOGIC by Accenture (NA); Valantic (EU)

The Emerging Partner of the Year was awarded to partners that rapidly built robust and capable Syndigo practices that repeatedly delivered value for Syndigo customers. In North America, LOGIC by Accenture demonstrated a strong commitment by achieving Syndigo-certified status even before ever securing its first deal. LOGIC also demonstrated an impressive understanding of customer technology ecosystems, which helped to accelerate its practice implementation.

Valantic was awarded Emerging Partner in Europe for its commitment and performance in driving new sales and project implementation for clients such as Toolport. The team’s strong motivation and strategic approach have driven significant growth and success across the EMEA region.

Syndigo Enabler Partners of the Year 2024: Thoughtspark (North America and EU)

The Enabler Partner of the Year Award went to Thoughtspark for the second year in a row in both North America and Europe. Demonstrating transparent communications and an agile and strategic execution team, Thoughtspark again displayed a commitment to accelerating customer implementation that improved the overall health of the Syndigo partner ecosystem.

Syndigo Partner Award winners were announced February 12, 2025 at the company’s annual Europe Partner Kick-Off event in Rome.

About Syndigo

Syndigo is the global leader for PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen.

Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For further details, please visit www.syndigo.com or connect with us on LinkedIn. Learn more at syndigo.com.

PXM Leader Introduces First AI-Native Solution Designed for Retailers to Deliver Exceptional Consumer Experiences

NEW YORK, NY — January 12, 2025 — Syndigo, a global leader in end-to-end Product Experience Management (PXM) solutions, today announced the launch of its Product Experience Cloud for Retail at the annual National Retail Federation (NRF) Retail’s Big Show in New York. Attendees at NRF 2025 can see the Product Experience Cloud for Retail in action at Syndigo’s Booth #4064.

The Syndigo Product Experience Cloud for Retail empowers retailers to onboard and optimize all vendor product data through a unified, AI-native platform that includes vendor content onboarding and management, Product Information Management (PIM), real-time workflows and scorecards, omnichannel commerce integrations, and comprehensive analytics. Retailers can collaborate quickly and efficiently with all their vendors in one place; review, validate, and enhance their content and data; and deliver winning product experiences that drive sales.

“Syndigo Product Experience Cloud for Retail is the only complete and composable solution designed for retailers to deliver reliable, engaging, and tailored product experiences on every shelf, in-store and online,” said Simon Angove, Syndigo CEO. “Pioneering in connecting vendor management, PIM, syndication, and analytics, the Product Experience Cloud for Retail delivers the most complete PXM solution in the industry for retailers. This translates into significant business results: increased product sales, greater customer loyalty, and improved operational efficiency.”

Syndigo’s Product Experience Cloud for Retail is an end-to-end solution giving retailers everything they need to manage the product experience, from their vendors to their shelves. It is also composable, so retailers can configure the solution for their business needs and their existing ecosystem and start anywhere on the platform and grow. Only Syndigo has integrated PIM with vendor onboarding and product scorecards, making it easier than ever to manage vendor and product content and data. In addition, Syndigo places rich media content directly on retailers’ commerce sites. This allows vendors to elevate the shopping experience with content that increases conversion rates, such as 360-degree product views, interactive image “hot spots,” and other interactive features. Finally, retailers receive analytics on content health so they can make the right changes quickly. Tools, such as VendorSCOR, monitor and measure content health across e-commerce sites, offering product content performance reviews and actionable recommendations to enhance content quality and drive sales.

Syndigo is already supporting retailers at scale with over 20 million publications in 2024 alone and over 10,000 unique brands on its network. An established industry provider, 8 of the top 10 global retailers and 14 of the top 15 U.S. retailers run on Syndigo. Built specifically for retail, the platform features preconfigured data models, taxonomies, workflows, and best practices tailored to the industry, and is supported by retail experts who ensure successful implementation and ongoing success.

“Helping people live healthier, better lives through exceptional food is Wegmans’ mission. Syndigo’s suite of services helps us deliver an exceptional online customer experience with accurate and complete product information,” said Brian Becker, Master Data Area Manager at Wegmans Food Markets.

To learn more about Syndigo’s Product Experience Cloud for Retail, please visit www.syndigo.com/pxcloudretail.

About Syndigo

Syndigo is the global leader for PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen.

Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For further details, please visit www.syndigo.com or connect with us on LinkedIn. Learn more at syndigo.com.

The PXM leader stacks c-suite with strategic hires, including two newly created executive roles, as it looks ahead to a year of continued growth and innovation

CHICAGO, Illinois — January 8, 2025 — Syndigo, a leading SaaS commerce data and product experience management provider, today announced the addition of four new executive appointments as the company anticipates a year of accelerated expansion.

Former Amazon and Morgan Stanley alum, Abhi Anantharaman, joins Syndigo as Chief Technology Officer, and Syndigo’s Product Experience Management President, Tarun Chandrasekhar, is stepping into the role of Chief Product Officer. Additionally, Syndigo created two new roles to support its next chapter: Vinny Maurici joins from Object Edge as EVP of Global Services and former Storyblocks and Shopify marketing leader, Leah Allen, joins as Chief Marketing Officer.

“As the industry leader in PXM, we are excited to add additional market expertise to our organization with these four executives, each of whom brings a proven track record of success,” said Simon Angove, CEO of Syndigo. “We will continue to invest in our product roadmap and go-to-market teams as we look ahead to a period of innovation and advancement.”

The new leaders bring a variety of expertise across technology and business expansion. Anantharaman has 20+ years of experience in scaling and transforming tech companies, most recently Poppulo; Chandrasekhar’s career spans work in product, customer success, corporate strategy, M&A and sales leadership; Maurici has nearly two decades of experience in Master Data Management (MDM) and Product Information Management (PIM) consulting and global software product development; and Allen has a track record of driving companies’ go-to-market strategies and elevating revenue growth.

“These strategic executive appointments build on the solid foundation we have established here at Syndigo,” Angove said. “Our investments in people, technology, and our product roadmap around MDM, PIM, and PXM for commerce have us well-positioned to support our customers and their commerce goals. I look forward to working with our entire executive team to serve our customers well and achieve our growth plans in 2025 and beyond.”

About Syndigo

Syndigo leads in Product Experience Management (PXM) with an integrated AI-native solution that combines product data management, content syndication, and analytics in a single platform to grow sales and improve efficiency through product visibility and data accuracy. Built on a robust Master Data Management foundation, Syndigo integrates Product Information Management (PIM), content syndication, and analytics for continuous feedback and an optimized product experience.

With tailored configurations in a composable framework, Syndigo helps businesses address the challenges related to SKU and channel proliferation, the demand for real-time data, and optimizing product experiences to drive growth. Syndigo serves more than 14,000 leading enterprises worldwide across key industries, including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. Learn more at syndigo.com.