Ask an Expert: Real-World Examples that Deliver Consistent, High-Quality Product Data with Syndigo and Cloudinary

Date: July 15, 2025 | 8:00 AM PT/11:00 AM ET

Today’s digital-first marketplace, demands both consistency and quality to drive sales and maintain brand reputation. Many businesses struggle to maintain a seamless flow of accurate and engaging product information across channels, from e-commerce platforms to marketplaces and resellers. See how leading brand Stanley Black & Decker navigated this situation using Syndigo’s cloud-native PIM, connected with Cloudinary’s advanced DAM platform.

Register now for the webinar.

Your Experts

Chris Teer

Director of eCommerce & Marketing Technologies, Stanley Black & Decker

Benny Blum

SVP of Product, Syndigo

Naveen Prasanna

Director of Product Strategy, Cloudinary

Register Now

The post Ask an Expert: Real-World Examples that Deliver Consistent, High-Quality Product Data with Syndigo and Cloudinary appeared first on Syndigo.

Experts in e-commerce, PXM, Tech, Retail and CPG Marketing all converged to learn from their peers and industry experts on how to drive product experiences and consumer engagement in today’s constantly changing omnichannel universe.  

Here are a few key highlights and takeaways from Syndigo Connect 2025. 

Content & Commerce: The Drumbeat of Growth 

In today’s digital age, product content is the lifeblood of retail success. Whether in-store or online, from the moment a product is created, every information detail plays a key in driving growth. And it has to move at the speed of commerce. Complete and precise descriptive data, governed through Master Data Management (MDM), Product Information Management (PIM), syndication and analytics through PXM. Being composable and connected is required to scale for success. Brands and retailers that prioritize data integrity and consistency are better positioned to thrive in a competitive retail environment.

“Item not found” rates average 9%—leaving millions on the table.

Insight shared by Simbe

AI & Automation: No Longer “The Future” 

While Artificial Intelligence (AI), Large Language Models (LLM) and generative AI continue to dominate news cycles with new innovations, the reality is that automation is a driver for business success, and AI capabilities are now assumed…It’s no longer a luxury. While automation is now a core expectation, AI is becoming one, embedded throughout the entire product lifecycle to drive value. Partnering with leaders who are learning and leading with AI tools can help retailers and brands streamline processes, enhance the customer experience, and make data-driven decisions that lead to better outcomes. 

“Syndigo has the ability to orchestrate and push the right content to the right customer… creating that cohesive, beautiful experience for every customer touchpoint.”

Jim Bennette, Senior Director Channels

Retail Media: Organic Content Fuels Retail Media Strategy

Retailers, like other businesses, have expanded their capabilities for performance growth, across media, marketplaces and memberships. Retail media networks are becoming a cornerstone of modern marketing strategies, as they offer a unique blend of reach and relevance that is hard to match through traditional channels. Understanding the importance of retail media in your digital shelf strategy is critical to success. By leveraging these networks, brands too can benefit by reaching their customers with greater precision, ensuring that their messages resonate and drive conversions.

Retail & Consumer Shifts: Adapting to Change

The retail landscape is evolving at an unprecedented pace. Marketplaces, memberships, and AI search bots like Rufus are reshaping the way consumers shop. From AI bots like Rufus to new marketplace and membership models, the way consumers shop is evolving fast. In-store experience still matters—and consistency across channels is key. Agile, customer-first strategies are winning. But even with the rise of digital platforms and AI agents, a great majority of purchases—70%—still happen on the shelf, highlighting the importance of consistent product experience online and in stores. Both brands and retailers must be adaptable, responsive, and collaborative to ensure that their strategies are aligned with continuing changes in technology and consumer behavior.

“I definitely feel closer to the Syndigo Team…I better understand the product offering and how it fits inside our martech stack.”

Brandon Phillips, Marketing Operations Manager

Execution & Innovation: The Path to Success

Within organizations, collaboration is also a driver of success through innovation. Partnerships between commercial and IT organizations have helped accelerate the capabilities within organizations, as well as the connectivity with solution partners. This cross-functional collaboration inside organizations and across partners is critical to driving product experience success. Product discoverability, syndication, and strong Product Detail Page (PDP) storytelling are essential for winning the digital shelf. Retail media and organic search optimization must be considered together, with continuous iteration and A/B testing becoming the new norm. The ability to deliver composable solutions for commerce, with flexible technology that reduces friction and scales loyalty, enables brands to stay ahead of the curve.

“Very useful, very user-friendly, everyone at Syndigo is very responsive and easy to work with.”

Erik Stapleton, Product Information Specialist

Evolving for the Future

Speed and adaptability were the themes that played throughout Syndigo Connect 2025. As the industry evolves, the organizations that embrace high-quality content and connected ecosystems will lead the way. The voices, lessons, and connections forged at this event will help attendees shape the future of product experiences—with confidence, creativity, and clarity.

The post Remixing the Future of Retail: Syndigo Connect 2025  appeared first on Syndigo.

PIM is an essential tool for commercializing your product information 

PIM is designed to centralize and manage product data for external use. It helps businesses enrich and syndicate product information to various channels, such as e-commerce platforms, marketplaces, and digital catalogs.  

PIM solutions excel at ensuring that product information is consistent and accurate for customer-facing applications, improving the overall customer experience. They tend to focus on outward-facing content but may fall short when it comes to managing complex internal data needs. 

Product Domain MDM ensures a single source of truth 

MDM, specifically Product Domain MDM, provides a single trusted source of product data. It ensures that all product data is accurate, consistent, and up to date across all systems, both internal and external.  

What sets Product Domain MDM apart is its ability to connect and align data across the full product lifecycle. It integrates seamlessly with upstream systems like PLM (Product Lifecycle Management) — capturing data from the early design and development stages — and downstream systems like ERP (Enterprise Resource Planning) for manufacturing, inventory, and fulfilment. This means product data is synchronized from concept to shelf, creating a continuous and reliable data flow. 

This approach does more than just clean up data silos — it enhances governance, boosts data quality, and supports stronger compliance and reporting. But more importantly, it enables smarter, faster decision-making by giving teams across the business access to a consistent, accurate view of product information. 

How Product MDM complements PIM 

Even if you already have a PIM solution in place, adding Product MDM can unlock even greater value. When used together, they complement each other in powerful ways — here are a few ways how. 

1. Enhanced Data Accuracy and Consistency 

 PIM systems are great at managing and distributing product content across external channels like e-commerce sites and marketplaces. However, they’re not designed to ensure consistency and accuracy across internal systems. That’s where Product MDM comes in — serving as a single source of truth to keep product data accurate, aligned, and up to date across the entire organization.  

2. Comprehensive Data Governance 

Data governance is a critical aspect of any data management strategy. PIM solutions focus on managing and distributing product content, but they may not cater to the required business rules, governance process and automation features required for a comprehensive data management strategy. Product MDM systems provide robust data governance capabilities, including data quality rules, data stewardship, and compliance management. This ensures that your product data is not only accurate but also compliant with industry standards and regulations. 

3. Seamless Integration with Back-End Systems 

One of the key advantages of Product MDM is its ability to integrate bi-directionally with back-end systems such as ERP and PLM. While PIM solutions are excellent at integrating forward with e-commerce platforms, marketplaces, and other external channels, they may not have the same level of integration with internal systems. Product MDM can bridge this gap, ensuring that all product data is synchronized across your entire organization from design and manufacturing to sales and marketing. 

4. Improved Data Quality and Integrity 

Data quality and integrity are paramount for making informed business decisions. PIM systems are designed to manage and enrich product data for external use, but they are not traditionally designed to have the advanced data quality tools and processes required to ensure data integrity across all systems. Product MDM provides advanced data quality tools, such as data validation, enrichment, and cleansing, ensuring that your product data is of the highest quality. 

5. Reduced Operational Costs 

Inefficient data management can lead to increased operational costs. Data silos, duplicate data, and inconsistent data can result in errors, delays, and wasted resources. Product MDM can reduce these costs by providing a single, centralized source of product data. This ensures that all teams are working with the same data, reducing the risk of errors and improving operational efficiency. 

6. Enhanced Customer Experience 

Delivering a consistent and accurate product experience is key to driving customer satisfaction and loyalty. While PIM platforms help ensure product information is reliable across digital channels, a Product MDM solution, particularly within a multidomain MDM strategy, adds greater business value. By integrating product, customer, and location data, it enables a more personalized and cohesive experience across every touchpoint, supporting better engagement, higher conversion rates, and long-term brand trust. 

Strengthen your PIM with Product MDM

A PIM solution is a powerful tool for managing and distributing product data, but on its own, it may not deliver the full picture when it comes to enterprise-wide data management. That’s where Product MDM comes in — it fills the gap by connecting with back-end systems like ERP and PLM, ensuring product data is accurate, consistent, and current across the board. By adding Product MDM, you strengthen data governance, elevate data quality, and set the foundation for better, more informed business decisions. Talk to us to learn more about how you can use a Product MDM as an essential component of your commercial endeavors. 

The post The Missing Link: Why Your PIM Needs  Product MDM for Holistic Data Management  appeared first on Syndigo.

REQUEST A COPY OF THE EBOOK

Unlocking the Power of PXM 

Finally – A Smarter Way to Manage Product Content 

Shoppers today expect more than just a product page – they want details they can trust, visuals they can interact with, and content that actually helps them decide. That’s where Product Experience Management (PXM) steps in. 

In this eBook, we’ll show you how brands and retailers are using PXM to cut through the noise and deliver product experiences that convert shoppers – online and in-store. 

What You’ll Learn: 

• Why managing product content isn’t a one-and-done task – and how to keep it fresh and consistent everywhere. 
• How to use real performance data (not guesses) to make your content better. 
• What it takes to get your content live fast, and in the right format, across all your retail partners. 
• How a connected approach makes it easier for teams to work together and stay on the same page. 

Get the playbook for better product experiences. 

Download the eBook 

Fill out the form below to receive your eBook.

The post Unlocking the Power of PXM  appeared first on Syndigo.

REQUEST A COPY OF THE EBOOK

The Perfect Fit: Accurate Data, Sustainable Fashion, and Your Runway to DPP Compliance 

The EU’s Digital Product Passport (DPP) regulations are here and will reshape the fashion industry. Brands unprepared for this seismic shift could face market access restrictions, consumer backlash, and supply chain disruptions. 

Download our new ebook, “A Fashion Blueprint for Digital Product Passport Success, Global Sustainability Data Management Strategies.” It reviews the fashion industry’s unique situation, explores sustainability transparency demands by consumers, and explains how a Master Data Management (MDM) solution can streamline compliance and reporting requirements. 

You will also learn about the importance of: 

• Mapping complex supply chains and establishing data connections with suppliers at all tiers.  
• Enforcing data standards and validation rules to ensure that the information collected meets regulatory requirements and is formatted consistently.  
• Standardizing processes to scale across an entire product portfolio, making compliance more efficient. 

Fashion brands that will thrive in this new regulatory environment are preparing NOW. 

Download Your Free Copy!

Fill out the form below to receive your eBook.

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The opportunity here is huge as delivery services evolve simply from a convenient way to get a burrito or iced coffee into a go-to option for everything from grocery staples to last-minute supplies, snacks to cover spontaneous cravings, or over-the-counter pharmaceuticals for a sick day at home. 

As shoppers flock to this new channel, they’re exposed to products in a completely new medium. Consumer brands need to be proactive to make sure their products are presented in the best possible light and maximize every sales opportunity in this fast-growing delivery app marketplace. 

An essential new shelf to conquer 

Delivery apps have exploded in recent years as infrastructure to support services and user bases have grown. Today, services like Doordash, Uber Eats, Instacart, Shipt, and more have enormous customer bases. In 2024 there were some 138 million online grocery delivery users in the US alone.  

Many of these solutions are making big investments in growing and deepening their user bases even further, laying the groundwork for even more adoption, from special promotions to high-profile Super Bowl ads. 

This new source of growth is a global phenomenon, with opportunities to captivate shoppers around the world across nearly all markets.   

How to get an edge on this new frontier 

The global online grocery delivery market is projected to reach $941 billion in revenue in 2025, and the general retail delivery space is not far behind at $729.83 billion. 

Despite the size and potential of these markets, the novelty of this channel and technology means the sophistication of the product experience on these apps and platforms has not fully matured compared to traditional e-commerce. 

That means consumer brands have a lot of ground to make up in the way their products are depicted across a fast-growing, fast-changing marketplace. It also represents an enormous opportunity for consumer brands to get out ahead of the competition and establish themselves as THE go-to brands on these platforms. 

Social networks and online review sites are full of complaints from disappointed or frustrated shoppers not getting the products they expect delivered. The causes of these issues are varied, but incomplete or inaccurate product listings are certainly a contributor. According to a finding in Syndigo’s “The State of Product Content” consumer experience survey, 43% of respondents were recently disappointed by a product they purchased that didn’t meet expectations set by online product content. 

Many product listings on delivery apps are based on content pulled from the sites of retailers they partner with and deliver from. But this content isn’t always optimized for the delivery app UI—images, information, and data submitted to a supermarket, convenience store or grocery chain might not translate to the product listings on Instacart or Uber Eats. 

That’s why it’s important for consumer brands to take control of their product experience on these channels. There are several immediate steps that can be taken to augment a brand’s presence on delivery storefronts and prompt sales growth: 

1. Upgrade your content delivery game 

Putting your product experience in the hands of whatever data a delivery app can pull from a retailer is a questionable choice.  

All the major delivery apps now offer the opportunity to directly manage item listings on their channels. The challenge is keeping up with all the different accounts, nuances requirements, platform nuances for your entire catalog. Uploading and updating item content for the entire delivery marketplace can quickly get unmanageable. 

The easy solution is content syndication through a reliable Product Experience Management platform that has direct connections to these apps and automatically delivers your assets and data from a single platform. 

2. Adapting content for mobile apps 

Every mobile app has its own UX and all the major delivery services are in tense competition to differentiate their shopping experiences not only from each other but from traditional e-commerce channels. That means different choices about how product information and images are displayed. Consider how similar products are depicted across different delivery channels; how might you adjust your content to make it more appealing above the fold for each one? 

A content syndication provider with custom data checks and validations for each delivery recipient can ensure your content is provided in the correct format.  

3. Monitor and optimize 

The retail and grocery delivery market is still young and maturing. New apps and services are likely to continue disrupting the market, and existing ones will shift and adapt to consumer behavior.  

That means you’ll need to closely monitor content performance, experiment to see what  works, and refine your product experience over time. Real-time analytics like content completion scores and Compare With Live can help you ensure your content is ready for performance in this new, fast-changing environment. 

The post How to master your product experience on the new frontier of commerce: Delivery apps  appeared first on Syndigo.

Content That Scores: Winning the Game with Enhanced Product Pages

Date: June 11 at 12:00 EST

Join Syndigo and special guests from Dick’s Sporting Goods for a live session built exclusively for sporting goods, athletic apparel, and outdoor brands. Whether you work with DSG or other major sporting goods retailers, this session will help you understand how to elevate your product content and expand your reach.

What you’ll learn

• How rich media drives stronger product performance across sporting goods retailers
• A behind-the-scenes look at the optimal process for building and publishing rich media experiences to your product pages
• The retailer perspective: Why rich media matters from the Dick’s Sporting Goods team
• How the Syndigo Sporting Goods Package helps suppliers easily publish product content across 9+ retailers—all for one low price

Who Should Attend:

• Suppliers across categories like outdoors, fitness, apparel, gear, and more
• Brands looking to scale their Enhanced Content without added complexity
• Vendors already working with or planning to work with Dick’s Sporting Goods, Academy, Scheels, and other top retailers
• Retailers in the Sporting Goods, Outdoor, Athletic Wear space.

Register now for the webinar.

The post Content That Scores: Winning the Game with Enhanced Product Pages appeared first on Syndigo.

2025 State of Product Experience: What Your Customers Told Us

Date: Tuesday, June 24, 2025   Time: 12:00PM EST / 9:00 AM PT  

Think you know what drives purchase decisions?  

Your customers might surprise you.  

We surveyed 8,500 global shoppers to uncover how they really feel about product content, digital experiences, and what makes them click “add to cart” — or walk away.  

Join Syndigo’s executive leadership as they break down the 2025 State of Product Experience report. You’ll get exclusive insights that go beyond surface-level trends—delivering actionable, executive-backed guidance that brands and retailers can use to lead in today’s shifting commerce landscape. 

Revealed in the webinar 

• What types of e-commerce content actually drive conversions—and which ones are killing your sales 
• How to spot whether your product content is building loyalty or driving customers away 
• How to meet rising shopper expectations with rich, engaging product experiences that convert 
• How economic uncertainty and global trade disruptions are changing consumer behavior—and what you can do about it 
• Where product experiences resonate (and fall flat) across regions and demographics 

Don’t miss this chance to get inside your customers’ minds—and ahead of the trends shaping product experiences in 2025. Reserve your spot now and start turning insights into impact. 

Bonus: Register for the webinar and be one of the first to receive the 2025 State of Product Experience Report!

Register now for the webinar.

Your Experts

Simon Angove

CEO, Syndigo

Tarun Chandrasekhar

CPO, Syndigo

Leah Allen

CMO, Syndigo

Register Now

The post 2025 State of Product Experience: What Your Customers Told Us appeared first on Syndigo.

It feels like nutrition information on food items is available everywhere, but that doesn’t mean it’s always complete – or correct. With countless apps and databases crowd-sourcing nutrition data or relying on unproven sources of information, it’s easy for consumers (and businesses) to receive wrong information. That’s why a track record of proven accuracy, transparency, and trust is more important than ever.

One reason Syndigo’s Nutritionix Nutrition Database, a Syndigo Nutrition & Wellness solution, uniquely stands apart from alternatives is that it’s maintained and verified by an in-house team of Registered Dietitians who are focused on making sure that every data point meets the highest standards of precision.

Built-in Quality Assurance Management

Syndigo’s credentialed registered dietitians understand the science behind the numbers. They’re more than volunteers or crowd-sourced contributors that many other nutrition databases rely on—they’re trained professionals who understand nutrient profiles, food labeling regulations, and dietary patterns. This expertise ensures more accurate, real-time nutritional data.

Here’s how they do it!

Ongoing Audits of CPG and Restaurant Data

In Syndigo’s databases, information isn’t entered once and then forgotten. Our dietitians regularly audit and update the database to reflect changes in consumer packaged goods (CPGs) and restaurant menu items. CPG foods are captured, verified, and added to the database within 72 hours of entering the market, which means 10,000-15,000 additions and updates per month. Whether it’s new products being released or special menu items being added, the team is constantly reviewing to ensure users always have the most up-to-date information available.

Aligned with USDA and Regulatory Guidelines

Governmental food and nutrition policies are constantly evolving. Updates from the USDA, FDA, and other relevant regulatory bodies are closely monitored. From changes in Recommended Daily Values to emerging labeling laws, they proactively adapt the database to meet new standards so database users don’t have to worry about identifying outdated or inaccurate information.

Dual Coding for Accuracy

Each food entry goes through a dual coding process in which two coders carefully transcribe nutrition data. If there are any differences between the two entries, a specially trained coder reviews and finalizes the data. This process not only helps eliminate human error but also identifies errors that can be introduced by image-to-text software.

Not Crowd-Sourced. Always Verified.

Unlike many consumer-focused nutrition apps and databases, Syndigo doesn’t rely on user-generated nutritional content. This means you won’t find duplicate entries, typos, or wildly inaccurate listings. All data is meticulously sourced and verified, ensuring every gram, serving size, and calorie count is trustworthy.

Built-In Algorithms to Flag Nutritional Impossibilities.

Proprietary algorithms also help to flag data inconsistencies or nutritional impossibilities—like a food claiming to have zero calories but listing 10g of fat. These internal checks act as another layer of protection that helps catch and correct errors before they ever reach the user.

Nutrition Intelligence: Accurate Data When It Matters Most

Nutrition is a dynamic industry, and Syndigo’s Nutritionix Nutrition Database is always up to date to meet the latest regulatory requirements and nutrition information demands by organizations and users. Nutritional data isn’t just about numbers—it’s the foundation of how people eat, live, and make informed decisions. With experienced registered dietitians at the helm, continuous audits, regulatory alignment, and robust quality control systems, Syndigo delivers what others can’t: confidence in every calorie.

The post Data Accuracy of Syndigo Nutritionix Nutrition Database appeared first on Syndigo.